Perhaps you've heard of Mafia Wars, FarmVille, Café World, and Zynga Poker. Zynga distributes games through social networking sites and via mobile apps. The company makes money through the sale of virtual goods associated with their games and through advertising.
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I think that within the next 3 years online gambling will get legalized by more states and the US overall. Zynga is well positioned for this. Plus Zynga moving into interactive TV is a whole new industry. Having 350 million users is no slouch operation. Like a movie industry firm, now they just need a few hits to knock it out of the park.