Perhaps you've heard of Mafia Wars, FarmVille, Café World, and Zynga Poker. Zynga distributes games through social networking sites and via mobile apps. The company makes money through the sale of virtual goods associated with their games and through advertising.
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This is a huge long term hold. Eventually the government will pull its heads out of its behinds and realize online gambling is the next money generator, the same way the casino marketplace has exploded across the country the past 20 years. It'll be a traders paradise the next few years, but well positioned to take advantage of any law changes. And that's not even including its current huge % cash position compared to price.