| Business Summary |
| The Company operates in two segments: the Motorcycles & Related Products segment and the Financial Services segment. |
| General Information |
3700 W Juneau Avenue
Milwaukee, WI 53208
|
| www.harley-davidson.com |
| Industry : Automotive |
| Sector: Consumer Goods |
| Employees: 9300 |
| CEO: Keith E. Wandell |
| Short Interest |
| Current Month (Mil) |
31.19 |
| Previous Month (Mil) |
32.03 |
| Short Interest Ratio (Days) |
6.30 |
| Management Effectiveness |
| Return on Equity |
10.50 |
| Return on Assets |
2.60 |
| Return on Investments |
4.40 |
| Profitability |
| Gross Margin |
39.50 |
| EBIT Margin |
16.20 |
| Profit Margin |
5.00 |