Apple, Inc. (NASDAQ:AAPL)

CAPS Rating: 4 out of 5

From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.

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Member Avatar mike2r (< 20) Submitted: 1/22/2015 1:58:47 PM : Outperform Start Price: $111.56 AAPL Score: +1.19

Plenty has been written on the strength of the brand, the ecosystem that locks people in, and cash. When you're $183 billion in sales, how do you grow significantly?

First, at 12 X forward earnings, it isn't really priced for growth which I think is opportunity. Even if sales stayed flat and they returned the cash they generated via buybacks, that itself would significantly grow EPS.

However, I don't think things will be flat:

- iphone 6/6+ and beyond: The current wave of sales sparked by larger screen sizes and ApplePay I think will ride out the rest of this year as people are waiting for contracts to expire or to be eligible for an upgrade. Because they have just been able to meet demand, they still need to build their supply channels which will boost March qtr.

- enterprise: although already significant, the partnership with IBM will significantly grow this area. Corporate decisions have a long lead time, so I don't expect this to start having an impact until June or Sept qtr.

- ApplePay: very well received but probably won't achieve significant US volume until 4th quarter when a lot more merchants have the technology and a lot more people have an iPhone 6/6+ or later.

- Apple TV: upgrading the black box, not a television. It's LONG overdue and with over 50 channels now, the UI is in serious need of an upgrade. The real opportunity here is if they open it to app developers.

- Apple Watch: I think this will be a slow build. Again, I think the opportunity will be in apps.

- advertising: this has been a neglected area. they are now starting to put more resources into it. in addition, it's rumored the contract with Google to be default search is up for renewal. If that's true, even if Google keeps the designation, Apple will most likely negotiate a greater share of the ad revenue.

Healthkit/HomeKit: I'm not sure how Apple will monetize this other than expanding the ecosystem and selling more devices. Have to see.

Overall, a great company with a strong brand that commands a loyal following.

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Member Avatar tdegoosh (< 20) Submitted: 1/16/2015 4:58:08 PM : Outperform Start Price: $107.84 AAPL Score: +3.50

Great technology, lots of cash, terrific brand.

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Member Avatar Freeze703 (65.39) Submitted: 1/16/2015 2:55:42 PM : Outperform Start Price: $105.82 AAPL Score: +4.58

It's Apple...

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Member Avatar ChemEngChap (< 20) Submitted: 1/15/2015 9:31:28 AM : Outperform Start Price: $109.12 AAPL Score: +1.53

The shooting star turned into a milk cow, but it is hardly a hard choice to make.
Back in the 80s it used to be "nobody ever got fired for buying IBM". I presume in the 2010's the phrase changed to AAPL's favor.

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Member Avatar 86Aggie1 (< 20) Submitted: 1/15/2015 8:22:34 AM : Outperform Start Price: $109.64 AAPL Score: +1.45

Still the best!

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Member Avatar bartlettmi (73.58) Submitted: 1/14/2015 2:23:20 PM : Outperform Start Price: $109.76 AAPL Score: +0.59

I do not want to be missing out on owning the first "trillion-dollar" company...

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Member Avatar carrollapp (< 20) Submitted: 1/13/2015 9:51:39 AM : Outperform Start Price: $111.86 AAPL Score: +1.13

You don't trade Apple you just own it.

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Member Avatar cg7214 (73.93) Submitted: 1/8/2015 12:38:03 PM : Outperform Start Price: $117.94 AAPL Score: -3.09

Leader in innovative technology with pervasive penetration into everyday life. Written on my MacBook, as I check a text on my iPhone, while I listen to music on my iPad.

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Member Avatar investorpix (63.76) Submitted: 1/7/2015 11:33:33 AM : Outperform Start Price: $107.56 AAPL Score: +3.28

its always a winner

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Member Avatar InvestorBob (< 20) Submitted: 1/5/2015 6:16:50 PM : Outperform Start Price: $106.54 AAPL Score: +4.62

Leader in computing. Outstanding and easy to use interface with their devices. They just work. Apple Watch about to be released. Strong earnings per share.

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Member Avatar DaleMark (59.47) Submitted: 12/30/2014 11:37:22 AM : Outperform Start Price: $113.19 AAPL Score: +1.26

Leadership

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Member Avatar CubCub1 (48.93) Submitted: 12/29/2014 1:36:40 PM : Outperform Start Price: $114.24 AAPL Score: +0.70

Great company! Great products & financials. Plus, they don't talk about innovation -- they do it!

I'm long term hold. Took my initial investment out of profits Nov. 2012. Bought a little more since adding to what was left.
Post split have 1,575 sh. Question is, do I round up or round down pulling more profit out?

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Member Avatar Oddit55 (< 20) Submitted: 12/23/2014 10:39:43 AM : Outperform Start Price: $112.93 AAPL Score: +1.35

ApplePay is a sleeper technology

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Member Avatar Amoeba17 (62.43) Submitted: 12/18/2014 2:50:18 PM : Outperform Start Price: $111.82 AAPL Score: +1.23

Ok, I'll bite the big apple and I won't mind the maggots. It's a well run machine and I expect some new products to pop up giving the stock a boost.

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Member Avatar ATTER (< 20) Submitted: 12/15/2014 10:26:14 PM : Outperform Start Price: $106.37 AAPL Score: +3.00

best products, marketing and service, no one compares

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Member Avatar RW (65.87) Submitted: 12/11/2014 12:42:48 PM : Outperform Start Price: $113.39 AAPL Score: +0.13

I believe in Apple for the time being because Apple Pay and Apple Watch are bringing in much needed diversification to Apple's revenue. With iPhones being such a big part of their business that makes me a bit nervous.

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Member Avatar cboogy (51.16) Submitted: 12/9/2014 2:12:24 PM : Underperform Start Price: $113.25 AAPL Score: -0.22

Since the NFL has banned Beats by Dre which is integrating their software into new Macs I don't see this positive. As far as the iphone. I don't believe in the security of them. Back-doors and software leaks.

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Member Avatar brightdusk1 (53.88) Submitted: 12/7/2014 9:10:19 AM : Outperform Start Price: $114.10 AAPL Score: +0.25

Solid company

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Member Avatar clangmead (29.90) Submitted: 12/4/2014 10:36:35 AM : Outperform Start Price: $116.71 AAPL Score: -2.18

TLRESIST

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Member Avatar misterimperial (47.79) Submitted: 11/27/2014 10:47:59 AM : Outperform Start Price: $119.27 AAPL Score: -4.06

Proven

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