Apple, Inc. (NASDAQ:AAPL)

CAPS Rating: 4 out of 5

From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.

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Member Avatar Elkhorn (52.41) Submitted: 7/19/2014 8:16:45 PM : Outperform Start Price: $94.99 AAPL Score: -0.85

Iwatch

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Member Avatar larrynelson19 (35.99) Submitted: 7/19/2014 5:25:08 PM : Outperform Start Price: $94.99 AAPL Score: -0.85

Global brand recognition and loyalty are huge with Apple, and the new management (Auburn University) seems to be doing just fine. Apple's reputation for hardware, software, and systems quality is a world leader. As with their product sales volume and widespread market share, their recent 7-for-1 split demonstrates their financial acumen in getting more people buying their stock. More shareholders, more people interested in long-term/ultimate success. And again, if it's good enough for Berkshire Hathaway, it's good enough for me. ....

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Member Avatar nrynn (< 20) Submitted: 7/17/2014 5:04:14 PM : Outperform Start Price: $93.62 AAPL Score: +0.23

Apple fan base is pretty strong. I used to be a Windows guy but has moved into Mac for the past 2 years and cannot imagine going back. Am not even interested! Super deep pockets allow them to buy prospectives or competitors. The current market pull back is a great opportunity to collect this cash rich business. I am not sure how this company will shape up in 2 to 4 yrs - I will need to see evidence of innovation in iphone6 or upcoming product releases.

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Member Avatar MightyMinnow (32.85) Submitted: 7/17/2014 2:30:11 PM : Outperform Start Price: $93.51 AAPL Score: +0.56

buy the dip

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Member Avatar bogcrawler (85.81) Submitted: 7/17/2014 11:00:26 AM : Outperform Start Price: $94.60 AAPL Score: -0.12

new products and new relationship with IBM

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Member Avatar Dima009x (< 20) Submitted: 7/17/2014 9:40:51 AM : Outperform Start Price: $95.04 AAPL Score: -0.62

Upcoming new products Iphone 6 and Iwatch will initiate sizable upgrade cycle from hardcore Apple fans and will also attract a new wave of users ready to enjoy the ease of use and connectivity of the new devices coupled with brand new operating systems.

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Member Avatar cheesestring (< 20) Submitted: 7/16/2014 1:47:04 PM : Outperform Start Price: $95.97 AAPL Score: -1.39

Until this juggernaut stumbles, there is no reason not to ride the bandwagon to prosperity.

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Member Avatar dtgusa (49.52) Submitted: 7/16/2014 1:18:18 PM : Outperform Start Price: $96.24 AAPL Score: -1.70

1) Despite a recent legal setback and issues in China AAPL remains focused on the future, e.g. recently announced project with IBM.
2) Persistent reports of new products in new areas, e.g. home entertainment and wearable tech.
3) The have a moat, all be it small. Yet if this new venture with IBM is effective the probability is the moat will increase.
4) The S&P 500 is up 19.75% for YTD while AAPL is up 56.1% for the same period based on MorningStar's tracking.
5) Already am a stake holder and unless something changes and my original thesis remains sound I have no plans to sell anytime soon. To the contrary, if I can catch a dip I'll increase my holdings.

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Member Avatar Smartman (< 20) Submitted: 7/15/2014 5:06:42 PM : Outperform Start Price: $95.25 AAPL Score: -0.71

Single pick, not entire group, great stock-product-buy back-dividend

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Member Avatar trizoll (55.61) Submitted: 7/12/2014 10:25:32 PM : Outperform Start Price: $95.86 AAPL Score: -1.49

Refresh of products and new products

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Member Avatar SunflowerMind (52.64) Submitted: 7/12/2014 5:47:14 PM : Outperform Start Price: $95.86 AAPL Score: -1.49

Highest quality products, highest margins, highest cash on hand. Products similar to Heroine. Once you go Apple you don't go to the other guys.

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Member Avatar jabbad0h (< 20) Submitted: 7/9/2014 8:14:49 AM : Outperform Start Price: $95.44 AAPL Score: -1.50

Apple expansion in the health and home automation space

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Member Avatar rbitrage (57.52) Submitted: 7/9/2014 2:07:42 AM : Outperform Start Price: $95.44 AAPL Score: -1.50

Apple has figured out a recipe for making money. Sell people phones, subsidized by phone contracts. The phones are really expensive but the customers pay a reduced price because they sign up for another 2 years of cell phone service. When customers are close to the end of their contracts, they will want the latest phone again from Apple. So Apple now has a great way to get repeat, regular business- unlike a lot of the tech companies. Apple's iPhone was not only the first smart phone, it is also still what other phones are compared to. As long as Apple continues to be innovative the company remains a BUY.

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Member Avatar youngblood58 (21.05) Submitted: 6/25/2014 2:34:37 AM : Outperform Start Price: $90.21 AAPL Score: +2.97

Betting against Apple is like betting against the sun.

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Member Avatar STows99 (51.09) Submitted: 6/23/2014 9:26:00 PM : Outperform Start Price: $90.75 AAPL Score: +3.01

love this company and their products. top quality manufacturer.

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Member Avatar Dro1992 (< 20) Submitted: 6/23/2014 2:47:08 PM : Outperform Start Price: $90.06 AAPL Score: +3.49

The value of their logo alone is reason enough to invest in Apple for the long term.

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Member Avatar kembs (50.99) Submitted: 6/23/2014 1:50:39 PM : Outperform Start Price: $90.83 AAPL Score: +3.02

I see a company repositioning itself, gearing up for good things. Innovation doesn't come to a screeching halt at a company like this. This is a long. long term play. Wouldn't it really be something if Apple's best years are ahead of it?

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Member Avatar TMFbelle (51.34) Submitted: 6/23/2014 9:57:33 AM : Outperform Start Price: $90.65 AAPL Score: +3.38

Although the stock price has fluctuated quite a bit since the management changes post Steve Jobs plus the arguable lack of innovation that has transpired; Apple is still leader within its industry with massive amounts of cash and an innumerable "fan base" around the world. They have continue to announce healthy net profits quarter after quarter.

Apple's competitive advantage is concentrated in its unique products and the expectation that the company will continue to bring about innovative technology which will continue to strengthen its market share. Apple's sole significant competitor at this time is android/Samsung. Although competition is fierce at times; the truth is that Apple has what we can almost call a "cult" following and I do not see that changing anytime soon. Hence, I am bullish on AAPL.

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Member Avatar butters83 (46.10) Submitted: 6/23/2014 9:02:48 AM : Outperform Start Price: $91.32 AAPL Score: +2.59

The reverse 7:1 split should attract new investors who were too intimidated by the high price tag. Additionally, it's Apple. I don't believe it's hit the point of full market saturation to where their products are no longer considered "cool."

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Member Avatar wowdwarf2 (< 20) Submitted: 6/20/2014 12:48:51 PM : Outperform Start Price: $90.74 AAPL Score: +1.33

innovative and imaginative both in one company out to change the world.

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