Apple, Inc. (AAPL)

rise will continue when market turns.

iphone is spreading the awareness everywhere

Those of us who have known Apple (or worked for them in my case) for many years can see through the marketing. It's good stuff; it's not miraculous stuff. However, I believe most technology sales in America are based on good marketing and good reputations, not good engineering. For this reason, Apple will continue to prosper for the foreseeable future. Android phones will bite into new iPhone sales, but too many people are locked into those AT&T contracts and, if I know Apple, just as those contracts are up for renewal, some new, shiny promise will be on the horizon, just waiting to ink the renewals.

An object in motion stays in motion.
The stock price has had a relatively straight line increase since March. There is no news to suggest that this will change. The devalued US dollar will make exports to Asia even easier.
Buying in on the recent price pull back.

Beyond a year, who knows but for the next year this company appears to be doing everything right. It may not pay a dividend, but if the stock price keeps going up 100% per year, then all you need is someone willing to buy this stock later this year, after a 20%, 30% or what ever profit you think you need before moving on to something else.

finviz.com

I love ipods!! I would buy thier stock for real. I noticed that thier stock prices are always high, and don't seem to drop very much.They are always coming out with new products, and updating thier existing ones. Even though the computers are alot more expensive than the average PC, I think Apple will be around for a long time.

I've never been a fan of stocks with huge price targets...I don't know why but something about it seems too bullish for me. That being said I think there should be a modest price target of 210 - 215 for Apple. This company is strong on all fronts and their product development is phenomenal. The expansion overseas to China should make a huge impact on their bottom line as well, especially with the weak dollar.

Love Apple! Im afraid that if Steve Jobs passes away, the company will fall in the short term.. Im taking this a year at a time..

OUTPERFORM

its the holiday's and whatelse do you buy your son or daughter at xmas time but an apple product of somekind,thats my theory and i'm sticking with it !mike

There is still more upside from the current momentum

One "Get out of jail free" card.

Plenty of good pitches on here but just thought I'd add (for any current nervous shareholders) that Apple has one nice "Get out of jail free" card up their sleeve with an expiration date of Q1 2011. That comes in the form of the new accounting rule. I had a feeling they wouldn't change over at the last earnings report and I can understand why. It was already a blockbuster quarter; why waste your big guns here. Now whether you believe people like Cramer or not (I don't, but I still don't think analysts are fully capable of estimating the actual numbers the way things stand now---what with all the overlap of deferred earnings and any special deals they made with the carriers), you have to know that Apple will blow people away when they start reporting the real numbers (only so much investors can get from the little earnings snippets the news puts out). And there's still that psychological effect to everyday investors who will all of a sudden see a drastically reduced P/E ratio. It's silly, yeah, but it's also silly that a lot of people don't take into consideration cash per share.

So if for some reason Apple experiences any hiccups (don't see that happening the way they always lowball estimates), they can just bust out all this cash and say "look at this". They can only use it once, but you can be sure that Apple will use it at the best possible time. And you're safe until that happens.

As long as Steve Jobs is there AAPL will shine

Overall Apple has been outperforming the market for most of the last couple years. The iphone and ipods are the bread and butter of their current sucess which is leading to more interest in their computers as well. I expect them to continue their current tread for some time to come.

Apple has the iphone and itunes markets locked up, for now. They'll continue to boost their bottom line on ancillary biz, outside the computer world. My concern is that competitors are poised to carve out a large chunk of the iphone biz, even if Verizon manages to pull the exclusivity away from AT&T. Give 'em a good year to keep going strong before the shine comes off the apple.

took some fool "profits", back in...

Apple is actually slowly capturing more of the personal computer market.

Why did I end this pick?