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Company is spreading all around the world. Yearly revenue is constantly growing
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Like Nike, but cheaper.
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Continued inroads into emerging markets should benefit the company
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sponsorship of the beijing marathon did it
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Original pitch from "11 O'Clock Stock" series.
http://www.fool.com/investing/international/2010/08/26/todays-buy-opportunity-adidas.aspx
To see more about the series, watch this video from co-founder Tom Gardner:
http://www.fool.com/investing/general/2010/07/22/introducing-11-oclock-stock.aspx
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Week marketing
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The second largest sporting good consumer good company in the world, right behind Nike. Strong presence overseas, particularly in Europe and its sponsorship of soccer. It's Russian and Chinese segments are growing at 50% clips. In Russia, it has double the market share of any other competitor and it is the official sponsor of the Beijing Olympics this year which should boost its popularity in China. It's has grown its bottom line at 22.6% annually for the past five years compared to Nike's 16.2%. It has been pulling back its presence in the declining U.S. market (reduced inventory with its major retailer Foot Locker in 2007). Last year, 28% of its revenue came from the U.S. whereas 27% of Nike's revenue came from here. Very competitive with Nike in terms of overseas marketshare, but has an edge as it is not domestically based and is reducing its exposure to the U.S. market.
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this is just the company whose products I love
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Honestly, I can't believe more people haven't rated this stock.
Adidas was at one time the apparel leader in many sports until NIKE came along. However, Adidas is still king when it comes to futbol in Europe, which is why they sponsor the World Cup.
With many 3rd world countries modernizing and gaining wealth, most countries which only play the world game of soccer, then Adidas will continue to have strong income.
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Three-stripeys are to hit Eastern Europe.
E.g. in Moscow, where I live, a lot of RbK stores are to be opened forthcoming year; and the overall diversity between Adidas as more or less professional sportswear and RbK as primarily casualwear starts working. They're still behind Nike, but they are bound to outperform the market for sure.
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