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Time to hop on the soccer bandwagon & hope the apparel sales keep up with the sport's growing popularity
This stock will outperform the S&P 500 in the long run. This is shown naturally in graphical data of the S&P. Though most Components of the S&P fluctuate the index up.
Company is spreading all around the world. Yearly revenue is constantly growing
Like Nike, but cheaper.
Continued inroads into emerging markets should benefit the company
sponsorship of the beijing marathon did it
Original pitch from "11 O'Clock Stock" series. http://www.fool.com/investing/international/2010/08/26/todays-buy-opportunity-adidas.aspxTo see more about the series, watch this video from co-founder Tom Gardner:http://www.fool.com/investing/general/2010/07/22/introducing-11-oclock-stock.aspx
The second largest sporting good consumer good company in the world, right behind Nike. Strong presence overseas, particularly in Europe and its sponsorship of soccer. It's Russian and Chinese segments are growing at 50% clips. In Russia, it has double the market share of any other competitor and it is the official sponsor of the Beijing Olympics this year which should boost its popularity in China. It's has grown its bottom line at 22.6% annually for the past five years compared to Nike's 16.2%. It has been pulling back its presence in the declining U.S. market (reduced inventory with its major retailer Foot Locker in 2007). Last year, 28% of its revenue came from the U.S. whereas 27% of Nike's revenue came from here. Very competitive with Nike in terms of overseas marketshare, but has an edge as it is not domestically based and is reducing its exposure to the U.S. market.
this is just the company whose products I love
Honestly, I can't believe more people haven't rated this stock.Adidas was at one time the apparel leader in many sports until NIKE came along. However, Adidas is still king when it comes to futbol in Europe, which is why they sponsor the World Cup.With many 3rd world countries modernizing and gaining wealth, most countries which only play the world game of soccer, then Adidas will continue to have strong income.
Three-stripeys are to hit Eastern Europe.E.g. in Moscow, where I live, a lot of RbK stores are to be opened forthcoming year; and the overall diversity between Adidas as more or less professional sportswear and RbK as primarily casualwear starts working. They're still behind Nike, but they are bound to outperform the market for sure.
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