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Citron Research:
Accumulated deficit $219m while insiders have sold $135m worth of stock since its 2011 IPO. A business model that does not work, whose revenue is overly dependent on a large phone room, does not and cannot grow virally, and makes zero logical sense. The single most common complaint about Angie’s List from “real people” is that nearly all of its online reviews are “A”’s. Of course they are. Their entire business model is built around a system rigged to assemble and display only “A” reviews.
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LarryRicardo red thumbed this and it's plenty good for me.
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How does this stock continue to rise? I can't figure out any viable, sustainable business model for this company and yet it has more than doubled since I gave it a thumbs down. Who can tell in this crazy game...
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Price to eArnings are far out of wack- only real value is the possible purchase by a shoo, Facebook or other Internet gant looking for addition services to add to their folio
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Hard to see how they are going to make money.
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free info on Internet
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This is what I get for red-thumbing random things while bored.
On that note, surely this stock will come crashing back down to reality...
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I actually like this company, but I struggle to justify the valuation. Hard to call when the valuation will cave, but as long as there is positive momentum this should rise. The two catalysts to push it down are an earnings call that shows acceleration slowing. Second is a hiccup in the housing market.
My look on valuation:
Enterprise value: $1.1B
Members: 2M
Value per member (current): $559
Reported market penetration: 6.6%
Market penetration in Indianapolis market (most mature, 10+ years): 20%
Potential total market size: 3x what it currently is
Total member potential: 6.1M
EV / total member potential: $184 per member
Revenue per member in mature markets (pre 2003): $156
Revenue per member in mature markets net of marketing: $114
So if we assume they achieve full market penetration and are able to match their mature market revenue per member, this business still trades at 1.2x that revenue per member and 1.6x revenue net of marketing per member. That just seems a little like a stretch.
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Too many competing free review sites. I don't know anyone who would pay for the product.
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Why would anyone pay for reviews that can essentially be found online for free? It makes no economic sense.
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Overvalued.. Absolutely NO value proposition offered here. What can Angie's list offer over the first google hit you'll get from typing "product/service review". As amazon and google's databases get even more dense from customer reviewed items, Angie is more likely to die.
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No competitive moat.
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another overvalued company
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As I say in my top dog comment, shares will be erratic. Slight wins create huge short position closings and rallies. Share count/volume/short lead to cycles. Never go short a stock that has a 30% short interest, low float, and some ability to surprise, even by a few pennies. (Unless you catch it after one of it's overshoots from short covering). :)
I missed a ride up, I'd best take the elevator back down if I want to hold my spot. Of course a takeoff from here would wipe me off with a downthumb while others rode the green up, but I'll chance it. A reality of a 454 P/B and limited ability to profitize, mixed with competitors who offer free versions, can sometimes be overshadowed by short covering....but not for long.
All a matter of timing on my 14th Angi Call.
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Pay for reviews found for free on Google and Yahoo?
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It doesn't make sense to me to pay for a service i can get for free and i think other consumers will come to the same conclusion.
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Many other online review sites out there that don't charge a fee, pending lawsuits over membership fees.
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model is easy to copy
no profit
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I am a former subscriber to Angie's list. I tried a couple of their high-ranked service providers, but was not impressed with the service I received in either instance, so I ended up cancelling my membership.
A few thoughts on ANGI's business model:
Memberships auto-renew, so you actually have to take action to prevent being renewed (and charged) for another year.
Their key resource is their paid subscriber base. Subscriber's pay an annual fee for a monthly pamphlet from ANGI (which contains advice and LOTS of ads), and access to ANGI's website. They also write reviews on service providers. This implies a substantial network effect - the more subscribers, the more reviews, and the more valuable a subscription becomes.
Subscribers may value information from Angie's List more highly than that from free websites, such as YELP, because they have paid for a subscription to Angie's List.
In addition, ANGI sells advertising space in their monthly pamphlets and on their website to service providers. This is where 70% of their revenue comes from. As long as ANGI can keep growing its paid subscriber base, it should be able to continue growing its ad revenue, as long as the service providers are satisfied with their ROI from advertising with ANGI, which they apparently are, given the advertising renewal rates the company is quoting.
In their financial reports, ANGI reports marketing expenses and sales expenses. Marketing expenses are the costs the company incurs to attract new subscribers, and sales expenses are the costs the company incurs to attract new advertisers.
In Q3 2012, ANGI spent $26.1 million in marketing expenses, despite having generated only $12.8 million in membership fees. The advertising side was better - they had $16.2 million in sales expenses, and generated $29.2 million in advertising revenues. Overall, they had a loss of $18.5 million in the quarter. They have about $72 million in cash and accounts receivable on the balance sheet. Their net loss increased from the year ago period.
Year over year, ANGI's revenue from subscribers grew 41%, whereas revenue from advertisers grew 96%. The increase in the number of subscribers was 68% year over year, indicating ANGI is lowering its subscription rates.
The key question for ANGI is whether it will be able to grow its subscription and advertising bases fast enough to start generating positive cash flow before it runs out of money. Based on my experience with the company, I'm guessing that it will be unable to do this.
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