Arbitron, Inc. (ARB)
An international media and marketing research firm which is serving radio, cable television, advertising agencies, advertisers, outdoor and out-of-home media and, through its Scarborough joint venture, broadcast television and print media.
Recs
Overvalued. Book Value over fifty not cool
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a fool told me so
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Arbitron's panic when the race card was played is predictable in today's politically correct environment. It has created a great entry point for the investor. The People Meter technology is a no-brainer for an industry that still is using an antiquated dairy method for collecting listener data.
Recs
RoE of 45.01% is a great value itself.
RoA of 23.18% is one of the leading values for industry. P/E is high, but there is no debt and EPS is fine.
Next earnings date is in 10 days (on July 19th) - that'd be quite a benchmark.
If then the rise keeps going on, it's a safe long-term bet.
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Seems like a good one for the long term. I would prefer to buy on a dip, but we shall see...
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Database Bob seems to have a good grasp on this one...

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