CBS Corp (NYSE:CBS)

CAPS Rating: 3 out of 5

A mass media company with operations in the following segments: Television, Radio, Outdoor and Publishing.

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Member Avatar atchu (< 20) Submitted: 2/1/2008 12:23:27 PM : Outperform Start Price: $21.88 CBS Score: +44.66

Near bottom-support-level

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Member Avatar KingPortu (79.31) Submitted: 11/19/2007 1:49:34 PM : Underperform Start Price: $22.68 CBS Score: -42.62

Selling My Losers

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Member Avatar SkeeDaddy (34.27) Submitted: 10/10/2007 3:20:34 PM : Underperform Start Price: $26.27 CBS Score: -31.59

perennial UNDER-performing stock (vs. S & P) with few prospects for breaking out of that mold; e.g., Katie Couric!

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Member Avatar captainomega (90.24) Submitted: 8/21/2007 3:49:46 PM : Outperform Start Price: $26.18 CBS Score: +24.55

4 cap; 87%; 100%

4 star; average risk; narrow moat; $27.80; $36.00; $45.10

$30.86

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Member Avatar Matt8265 (89.79) Submitted: 7/18/2007 11:56:48 PM : Outperform Start Price: $27.98 CBS Score: +20.86

Bring them home Georgie. You lied, they died.

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Member Avatar humvee5000 (97.98) Submitted: 5/1/2007 8:00:04 AM : Outperform Start Price: $26.82 CBS Score: +23.59

content is king -- good earnings coming

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Member Avatar patrick1953 (46.32) Submitted: 4/19/2007 7:25:07 PM : Underperform Start Price: $27.29 CBS Score: -21.42

Has a long bumpy road ahead.They cant seem to get any thing right.(CBS)

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Member Avatar 2shelties (31.94) Submitted: 4/10/2007 11:27:26 AM : Outperform Start Price: $26.38 CBS Score: +23.05

elctions will drive income levels higher

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Member Avatar NetscribeMedia (56.98) Submitted: 1/9/2007 7:31:54 AM : Outperform Start Price: $26.14 CBS Score: +21.50

CBS Corp is a mass media company that operates in four segments namely Television, Radio, Outdoor and Parks/Publishing. The television segment contributed around 66% of revenues in the first nine months of 2006 while radio and outdoor contributed around 15% each. CBS Corp was formed at the end of 2005 when Viacom was separated into CBS Corp and Viacom.

In their Television segment, CBS has been performing well, coming no. 1 in November and both revenues and OIBDA (Operating income before depreciation and amortization) for the 9 months of 2006 showing increases. The CBS Network had the number one sitcom, Two and a half Men, the number one news magazine, 60 Minutes, and the number one new drama, Shark, in the 2005 to 2006 season. But their radio revenues have declined due to the weak radio advertising market. The company has sold off a number of its stations in different markets in 2006 which might indicate that they are wide awake to the slow decline of terrestrial radio due to the emergence of satellite radio, Ipod and Mp3 players. They are also broadening their radio operations into new media through podcasting and streaming of feeds. They offer many of their shows on Google Video, Apple iTunes, Amazon.com, AOL and on Innertube, their own entertainment website.

Outdoor revenues are expected to go up in 2007 with the New York City subway deal and the London Underground and the Victoria Coach Station contract. The acquisition of the Strowers billboard businesses in France will also foster growth in this segment.

CBS seems to be intent on diversifying into new areas as it has announced plans to launch CBS Records, which will market its music and videos through CBS’s televison and media platforms. They are also planning a stock buyback to the tune of $1.5 billion in early 2007. In a survey conducted by CBS, it was revealed that consumers who adopt new media like digital TV are the most ardent viewers of the top networks. With the digital TV deadline set for 2009, more customers are expected to subscribe to broadband and digital television, which suggests that CBS Corp will have a rewarding year ahead.

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Member Avatar inspiredpick (63.27) Submitted: 12/19/2006 6:50:44 AM : Outperform Start Price: $26.56 CBS Score: +19.68

It has NFL again!

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Member Avatar kittydashwood (94.43) Submitted: 12/11/2006 12:49:33 PM : Outperform Start Price: $26.16 CBS Score: +21.70

I like the outdoor advertising component to earnings

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Member Avatar admsteiner (< 20) Submitted: 11/4/2006 10:23:29 PM : Outperform Start Price: $24.10 CBS Score: +28.60

share buyback should be good for the price, though i'd prefer a higher dividend.

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Member Avatar chasking1 (39.03) Submitted: 10/4/2006 4:48:11 PM : Outperform Start Price: $23.67 CBS Score: +29.39

new shows are looking good

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Member Avatar fabmir (94.21) Submitted: 10/4/2006 3:50:20 PM : Underperform Start Price: $23.81 CBS Score: -28.25

Investor awareness not good

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Member Avatar kliu112 (66.24) Submitted: 9/20/2006 12:15:59 AM : Outperform Start Price: $24.17 CBS Score: +24.54

Traditional media stocks have underperformed the general market over the past few years due to fears of advertising dollars shifting to the Internet, the rise of Tivo and other DVR technologies and a fragmenting of the traditional mass audience. I believe CBS is taking the necessary steps to transition into the new environment. The company has aggressively embraced the Internet as a platform for its content and advertising partners. The company has divested businesses considered non-core to operations and also returns cash to shareholders in the form of a dividend. As CBS continues to create and/or invest in quality content, I believe investors will recognize the significant cash flow generated and realize that content is king when it comes to increasing viewership and the corresonding advertising dollars.

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Member Avatar TradinFoolCanada (82.15) Submitted: 8/28/2006 4:24:53 PM : Outperform Start Price: $24.26 CBS Score: +21.87

Selling some assets may unlock value, strong chart.

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