Cherokee, Inc. (CHKE)

With a dividend and a stable P/E. We can keep this stock for a while.

I walked into a Target store in Waukesha, WI a couple weeks ago. No Cherokee to be found. I even asked a clerk about it. She told me they were shifting toward another label. I don't think that has made any press at all, the last official statement painting a reasonably rosy picture for Cherokee / Target. While it certainly is true that Cjerkokee brands are making inroads in other countries, that Target business was about half the revenue stream as close as I can figure it.

I've been watching that price plummet, and if there is not something wrong with my observation, the dividend has go to collapse. Cherokee has no debt so loss of Target is completely survivable. but I am not sure how they are going to replace Target as their primary Cherokee retailer. That may be a possibility. Still, I have heard no word of another retailer picking up the brand and I have heard no word that Target no longer has the brand. I just am saying I cannot find a Cherokee branded item in that one store.

I think it is a harbinger. I think manyinvestors noticed even in the absence of an announcement. I think they bailed already. Hence, if you own it you might want to hold hoping for some good news, but you probably would not want to buy it right now based on the evidence.