The Clorox Company (CLX)

With the baby boomers getting older, they will be spending a lot more time in the hospitals and nursing homes for various maladies. It therefore makes sense that hospitals and nursing homes will continue to grow and expand. As they grow, they will use more bleach to make sure that they are clean and sterile.

If the economy does a double dip, maybe we might wind up with some one time sales from people that decide to drink it on down. That's not good for longtime business, but it helps for now. I'm just joking about the suicide factor. I was just remembering in Guns n' Roses - Bad Apples the line that goes "you'll be sucking down the Clorox 'til your life's all nice and crisp."

Seriously though, this is Clorox. Can the average person even name another brand of bleach? It might not be the biggest moat in the world, but being number one, with no obvious competitors except "store brand", it is a pretty good moat to me. Nothing says clean like Clorox. The Center for Disease Control is now recommending Clorox to clean c-diff rooms in hospitals and nursing homes, so my girlfriend has been going through a lot more recently at the hospital that she works for.

Two reasons. It has a dividend. And most people use at least one product made by this company. If you don't belive me. Where you live, go to where you keep your cleaning supplies. You can find at least one Clorox product there.

.6

Lock company history of raising dividends and focusing on core industry issues and basic company performance.

Solid company that makes products everyone needs. Recently raised it's dividend which, in this environment, indicates it's strength. Will not "grow to the moon" but should be an excellent Total Return investment. Purchased for my IRA and will track it's performance using CAPS.

More than just bleach. They produce Armor All, Fresh Step and Scoop Away cat litter, Kingsford charcoal, Hidden Valley dressings, K C Masterpiece sauces, and Brita water-filtration systems.

Solid, Solid Solid. If I was on a desert island for 5 years I would not worry about losing money with this stock. Great yield, solid brand name and good future growth with green works.

Great dividend stock with both earnings and dividends growing at 10% plus, with stability. If you are trying not to mess up, this is a good stock for you. If you are trying to beat the market, this is a good stock for you. When stock fits into both of those categories, then it is hard to resist.

Long term dividend pick

GOOD DIVIDENDS, RELIABLE CORP

can't we all use a whiter shade of pale

BUY AND HOLD NEVER SELL

Lots of brand names give it a wide moat. They generate a lot of cash. Once the economy picks up, they should be doing well. Meanwhile, you get paid dividends to wait for sunnier days.

A "personalized" suggestion.

See pitch by TMFKopp.

Nice Dividend. Good Company.

brand recognition, dividend yield, product pipeline, value and growth

bought in pa

Bleach is good.

Some may quibble with calling Clorox "dynamic." After all, how exciting are Clorox bleach, Glad garbage bags, and Kingsford charcoal? But when a company is returning as much cash to shareholders as Clorox is, I don't need adventure and excitement to get amped. Between the dependable performance from its core business, its growth and profitability improvement initiatives, and the strong growth it's seeing in its international segment, I'm ready to give Clorox's stock a thumbs-up.

http://www.fool.com/investing/dividends-income/2009/05/22/5-dynamic-dividend-stocks.aspx

GOOD STOCK