Crocs, Inc. (NASDAQ:CROX)

Crocs has revamped its brand and line up of both its flagship clogs and now shoes--and is well positioned to outperform its peer group of comparables and the S&P 500 over the next year.

It's margins are back to 2007 level, sales is significantly higher showing that this company has made a true comeback. 2008 and 2009 were very rough. They suffered sales shrinkage and gross margin compressions. Those problems are of the past. They have a wide variety of shoes to sell, wide acceptance and survived the test of time.

EP Top Pick

back in
P/E 9.7

In march 2012 CROX was trading over $20 per share. Crox was hit in Europe and Japan by a weak retail market last year. I am expecting a rebound in Crox to outperform the S&P 500 over the next year.

fv 24.37

Ron Gross

P/E 9, solid cash balance, new vast line of SKU should help drive the margins higher with more aggregated value.

Like the long-term prospects of this company that is growing with no debt.

Niche market, unmistakable product in their clogs, great marketing and management.

Great company with great products, undervalued

Their stores are very busy, I like the new area's of footwear they are going in to. Good buying level now.

buy on dip

Barchart

A dog with fleas. Entirely dependent on the success of dumb-looking shoes with holes in them...textbook awful business model. Stock is a value trap and may not plummet short term, but long-term you'll wanna take this puppy to the vet, although I'm afraid there's not much hope.

Crocs are so out.

While some might argue that Crocs (Nasdaq: CROX ) are a fashion faux pas, its stock and sales still seem to be headed up. Crocs was hit hard by the 2008 recession and suffered from mounting inventory, but has consistently improved net income for the past four years without incurring any long-term debt.

Management effectiveness is a strong point for this company, defying industry averages with a 17% return on assets, a 23% return on invested capital, and a 25% return on equity for fiscal year 2011. With steadily increasing unit sales, growth potential in Asia, and a growing "comfort" focus that relies less on popularity whims, Crocs might be a fit for more than just your foot.

http://www.fool.com/investing/general/2012/07/06/relax-its-the-stock-market.aspx

Anecdotal evidence (for what it is worth): I went into my local Crocs Outlet Store this past weekend and it was as crowded with frenzied shoppers as an Apple computer/electronics store. People were buying both in the store and online at the store's computer station. I asked the salesperson if the store is frequently crowded like this, and her response was that it is frequently crowded with shoppers because (and I quote) "you know, people just love their Crocs!" Over the years the company has been continually innovating, beyond the original colorful clunky clogs, to offer new and more stylish designs that provide the special comfort of their signature patented Croslite material. I just bought 4 new pairs -- 2 of the original clog style and 2 new extremely comfortable and fashionable work-style shoes. I donated four of my old pairs to the company's "Soles for Souls" program that cleans and restores old pairs that are still in decent shape, and then donates them to needy people in Third World countries.

http://www.fool.com/investing/general/2012/07/09/3-reasons-to-buy-crocs.aspx#.T_srZ7XcCNs

I think it looks rather cheap, and I think now that it's more diversified in its product line it has a better shot at growth.