Diageo plc (ADR) (NYSE:DEO)

CAPS Rating: 4 out of 5

The Company is engaged in the premium drinks business with a collection of international brands.

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Member Avatar SuntanIronMan (99.93) Submitted: 10/7/2014 1:02:08 AM : Outperform Start Price: $125.14 DEO Score: -8.02

Consolidation is the name of the game in the alcoholic beverage industry. In an attempt to avoid being taken over by Anheuser Busch Inbev, it would not surprise me to see SABMiller make a bid for Diageo.


Member Avatar afewgoodstocks14 (20.07) Submitted: 8/19/2014 1:12:14 PM : Outperform Start Price: $115.72 DEO Score: -9.92

Div. (Yield) $4.32 (2.9%)


Member Avatar wowdwarf2 (< 20) Submitted: 8/14/2014 2:43:59 PM : Outperform Start Price: $115.72 DEO Score: -1.36

3% div looks good for the collection of brands


Member Avatar learnedall (43.29) Submitted: 7/28/2014 1:54:33 PM : Outperform Start Price: $117.73 DEO Score: -1.79

The coca-cola of alcohol(s).


Member Avatar MidAtlanticDad (44.21) Submitted: 7/16/2014 10:51:27 AM : Outperform Start Price: $121.32 DEO Score: -4.88

Continual investment in marketing in leading spirits brands allows world wide pricing power and wide moat. Keen to acquire emerging market brands to add to presence there. Will benefit all round from emerging markets mass affluence, whilst remaining solid at home. Exemplary management. Long term hold, buy on any weakness.


Member Avatar 401ktimer1 (50.80) Submitted: 5/9/2014 4:15:37 PM : Outperform Start Price: $121.18 DEO Score: -9.41



Member Avatar Irishmate (23.42) Submitted: 4/30/2014 5:27:51 PM : Outperform Start Price: $119.39 DEO Score: -8.29

Monster in the Alcoholic beverage industry. Best brands around.


Member Avatar drunknmonkey213 (< 20) Submitted: 2/25/2014 11:14:48 PM : Outperform Start Price: $109.78 DEO Score: +0.35

I am not sure if I prefer dividends, long term price appreciation, or drinking liquor. This stock helps me avoid such a conundrum. Good liquor is made through tradition and touts brand loyalty comparable to cigarettes and cemeteries. Even if a distributor could gain similar size and product lines to Diageo, they could not steal a great deal of the market barring an unforeseeable disease or recall by one of Diageo's larger lines.

This company is not going to rocket to the moon, but that is not why it should be owned, and rockets are not to be piloted by drunk people.


Member Avatar tely1 (59.05) Submitted: 1/11/2014 1:57:52 AM : Outperform Start Price: $118.39 DEO Score: -13.07

I drink Guinness daily. Buffet drinks cherry coke and buys coke stock. I figure he has a point, long DEO.


Member Avatar BeingSolutions (92.57) Submitted: 12/19/2013 3:12:20 PM : Outperform Start Price: $122.47 DEO Score: -14.56

It may not, but it will be a solid bet to beat inflation -- and then some given increasing global demand.


Member Avatar backerman1 (< 20) Submitted: 12/19/2013 2:27:06 PM : Outperform Start Price: $122.48 DEO Score: -14.64

it has a niche market in a tough to break into industry of scotch and will tap into emerging markets in the near to long-term future


Member Avatar jdockser (37.44) Submitted: 11/27/2013 12:25:46 PM : Outperform Start Price: $122.11 DEO Score: -14.61

Great earnings report..when in doubt, buy sin.


Member Avatar benpop318 (< 20) Submitted: 11/14/2013 1:25:15 PM : Outperform Start Price: $122.94 DEO Score: -16.40

Top brands in a market where consumers are switching from beer to hard alcohol.


Member Avatar cah13 (< 20) Submitted: 10/26/2013 4:59:42 AM : Outperform Start Price: $124.96 DEO Score: -19.89

christmas will be good for deo


Member Avatar BACnumber1 (< 20) Submitted: 10/22/2013 2:30:49 AM : Outperform Start Price: $125.02 DEO Score: -20.56

Beer is good for dogs


Member Avatar lanky522 (53.07) Submitted: 9/20/2013 3:46:55 PM : Outperform Start Price: $123.72 DEO Score: -22.29

- People will always drink... even when times are bad

- DEO is always looking to expand via new acquisitions

- Growth in emerging markets should increase as these regions become wealthier


Member Avatar TMFEBCapital (28.87) Submitted: 7/24/2013 10:24:49 AM : Outperform Start Price: $116.23 DEO Score: -17.73

Acquisitions in India and China position this spirits company for revenue and profit growth.


Member Avatar DrLinks (< 20) Submitted: 7/20/2013 2:41:45 AM : Outperform Start Price: $117.93 DEO Score: -18.69

BEST Alcohol Stock, with swathe of various Spirits!


Member Avatar pramathmalik (54.67) Submitted: 6/25/2013 3:11:18 PM : Outperform Start Price: $108.56 DEO Score: -18.10

Dividend + growth


Member Avatar TMFYoungGuns (96.38) Submitted: 4/30/2013 1:19:30 PM : Outperform Start Price: $114.97 DEO Score: -23.30


Analysts Debate: Is Diageo a Top Stock?

The Motley Fool has been making successful stock picks for many years, but we don't always agree on what a great stock looks like. That's what makes us "motley," and it's one of our core values. We can disagree respectfully, as we often do. Investors do better when they share their knowledge.

In that spirit, we three Fools have banded together to find the market's best and worst stocks, which we'll rate on The Motley Fool's CAPS system as outperformers or underperformers. We'll be accountable for every pick based on the sum of our knowledge and the balance of our decisions. Today, we'll be discussing Diageo (NYSE: DEO ) , one of the world's top purveyors of alcohol.

Diageo by the numbers
Here's a quick snapshot of the company's most important numbers:


Result (TTM or Most Recent Available)

Market cap

$75.1 billion

P/E and forward P/E

18.6 and 16.8


$17.8 billion

Net income

$4.1 billion

Free cash flow

$2.9 billion

Dividend yield


Free cash flow payout ratio


Cash / Debt

$1.1 billion / $13.6 billion

Largest brands by volume share

Johnnie Walker Scotch whiskey: 12.1%
Smirnoff vodka: 16.6%
Captain Morgan rum: 6.4%
Bailey's Irish Cream liqueur: 4.4%
Guinness Stout: 7%
Sales share by region

North America: 33%
Europe: 27%
Africa: 13%
Latin America and Caribbean: 12%
Asia Pacific: 14%
Sources: Yahoo! Finance, Morningstar, and company annual report.

Alex's take
At one point in the distant past, Diageo and other alcohol distributors might have been readily lumped into the "sin stock" category with tobacco companies. That link hasn't quite been severed, but it's weaker than it once was. However, the link between mind-altering substances and consistent profits is as strong as ever for segment leaders. Tobacco, alcohol, and even coffee have a hold on their users that isn't easy to break, and Diageo reaps the benefit of that (not entirely healthy) relationship as the world's largest spirits company.

Over the past 10 fiscal years, Diageo's operating margins have remained consistently high, ranging between 26% and 30%. Net margins have been in double digits for all but one of those years thanks to a one-time charge in 2003, and the lowest it's ever been during ordinary times was nearly 17% in 2010. That's not likely to tank any time soon, as Diageo has operations in 80 countries serving 180 "markets" around the world, and I've pointed out in my earlier in-depth analysis of the company that there's a great deal of growth remaining in many of these markets.

All you need to do to see the potential is to look at the preceding table, particularly at sales by region. The two areas with less than a fifth of the world's population make up more than half of Diageo's sales. The remaining areas are already heavily targeted by the company's growth engines, and when it comes to the Asian region (just think of India and China), Diageo is perfectly positioned -- between half and two-thirds of all alcohol consumed in that region is of the spirits variety.

I'll grant that Diageo isn't in the elite-dividend class of tobacco sin stocks, but its total return has kept pace so well with those of tobacco companies enjoying less real growth that it doesn't matter:

DEO Total Return Price data by YCharts

This isn't to say that you should ignore the opportunity in these stocks, but over the long run, Diageo simply has better growth opportunities. Alcohol is heavily regulated, but not demonized as tobacco has been. Its consumption -- particularly of the spirits variety -- has been on the rise over the past few years, in contrast with declining tobacco use in many countries. Thanks to a diverse range of well-known brands, Diageo has that coveted pricing power in a competitive industry, and it also has a distribution infrastructure above and beyond any competitor. I have no problem giving this stock a vote of confidence for the long term, and you can read more about my rationale when you click here to see my in-depth opinion on Diageo.

Sean's take
Diageo is one of those ultimate nice-versus-vice plays. Diageo offers investors the chance to diversify globally into the most affordable legal high in the world: alcohol. Comparatively, alcohol is a vice and, despite a common misperception, not immune to economic downturns.

Diageo has two primary business focuses: its spirits business, composed of Johnnie Walker and Smirnoff Vodka, just to name a few of the many brands in its portfolio, and its beer business, headed by Guinness Stout and including several other brands. The dual focus gives Diageo an opportunity to further diversify its product portfolio both internally and geographically.

Whereas you might think spirits are the quicker "get-rich-quick" investments in alcohol consumption, you'd be dead wrong. Over the past 30 years, wine has drastically gained in popularity in relation to hard liquor, even taking 120 basis points of market share away from beer. That leaves hard liquor producers such as Beam (NYSE: BEAM ) , with its Jim Beam and Maker's Mark brands, Brown Forman (NYSE: BF-B ) , with its lineup of Jack Daniel's and Southern Comfort, and Diageo, in a tough spot of either raising prices to keep pace with rising commodity costs and margins, or keeping prices competitive but suffering on the margin front.

Things haven't been too much better on the beer front, with both domestic giant Anheuser-Busch InBev (NYSE: BUD ) and Molson Coors (NYSE: TAP ) looking abroad to make deals. With pocketbooks clenched tight as higher taxes and a slow recovery drain the American consumer, Anheuser-Busch took to purchasing Grupo Modelo's international operations, while Molson Coors gobbled up Eastern Europe's StarBev in a $3.5 billion transaction last year to get their share of faster emerging-market growth. Diageo is attempting to find new pathways to growth as well, but it's approaching things from a distilling angle by attempting to become a majority stakeholder in India's largest distiller, United Spirits.

For Diageo, there's a lot to like with regard to its premier dividend, its geographic diversity, and the general inelasticity of alcohol prices. But with regard to three-decade-long decline in spirits purchases in stores, as well as the fact that its organic growth forecast over the next two years is just 4%, I'm not exactly excited, either.

You can read a much more thorough analysis of my take on Diageo here, but ultimately, I'd consider Diageo a stock to buy, although I'd rather wait for a pretty sizable pullback to $90 before pulling the trigger.

Travis' take
While Sean is seeing a decades-long pullback in demand for liquor, I've seen plenty of evidence that high-end liquors are on the rise. Maker's Mark had so much demand that it tried to dilute its product before a PR backlash forced the company to go back on its plan. Scotch exports from Scotland are up 87% over the past decade, and this is showing in Diageo's 8% organic growth in strategic spirits. Anecdotally, I'm seeing more whisky bars, tequila bars, and high-end Scotches on the menu around the country as consumers begin to trend toward these drinks.

Liquor isn't a recession-proof business, and consumers are willing to trade down in bad times, but it's not a business that fluctuates a lot year to year, either. When you hold strong brands such as Johnnie Walker, Crown Royal, Bailey's, and Hennessy, you're also a step ahead of lesser brands with less distribution power. I think that gives Diageo the kind of competitive advantage I want in a stable industry.

The stock's value at 18.6 times earnings is only marginal, but this isn't the kind of business you get cheap. Still, I like the 2.3% dividend yield and think we continue to see strong enough growth that the stock can outperform the market. For a more in-depth look at my analysis of Diageo, click here.

The final call
With two in favor and one opposed, it looks like we'll be raising our glass to Diageo today. We do have concerns over the stock's valuation, but these are allayed by Diageo's superior market position and distribution infrastructure. There are not a lot of dominant liquor brands, and Diageo controls more than perhaps any other publicly traded company. All told, there are more reasons to buy than to sell, which is why we'll be making an outperform call on our TMFYoungGuns CAPS page as soon as possible. We're beating the indexes by about 400 points right now, and we're hoping that Diageo can push our outperformance even higher.

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