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OK, let us review.
lesson #1: "dogs of the dow" is an older strategy. You buy the 10 highest yielding stocks in the DJIA.
lesson #2: folks like "a random walk down wall street" debunked such techniques, argueing "efficient market hypothesis"
lesson #3: "efficient market hypothesis" does not seem to be operational in the current market.
If you are a believer, like several Fool articles, that high dividend stocks are the road to nirvana, then this is the ETF for you. Not only high dividends but also solid, historically reliable companies. Better, this is mechanical investing; you do not have to worry about the judgement of a fund manager that has gone off his/her nut. On the down side, this is simple mechanical investing w/o the benefit of the judgement of a talented fund manager.
Some advice for your real (not your Fool) portfolio: if you are going to do DOD anyway, you might as well buy this fund. It will save you the brokerage fees of buying 10 separate and ever changing stocks.
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