Dr Pepper Snapple Group (DPS)

Equity level dropped a lot from 2007-->2008 but income kept increasing. Market will favor this high ROE.

company will improve now that it's spun off.

Unique product.

DR. Pepper has always been my favorite soda pop. But 7'UP is just a blockbuster name brand that I remember vividly growing up. Its Iconic like Coke or Pepsi.

7UP Lightens Up with 'Ridiculously Bubbly' Advertising Campaign
Last update: 10/12/2009 8:48:00 AM
--7UP Transforms Attitudes of Hollywood's Most Serious Celebrities First Target: Brad Garrett
PLANO, Texas, Oct 12, 2009 /PRNewswire via COMTEX/ -- 7UP has joined forces with notoriously serious celebrities to illustrate 7UP's mood-boosting capabilities. As the original lemon-lime soda, 7UP delivers a positive, refreshing lift with every sip - even the most "non-bubbly" people can't help but be bubblier after drinking it. Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP's new "Ridiculously Bubbly" advertising campaign.
"Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun associated with the brand," said Dave Falk, director of marketing for 7UP. "By choosing the most un-bubbly of people, we've put 7UP to its toughest test."
More than 25 years since launching his show business career with a 7UP commercial, Garrett returns to his lemon-lime roots to test out the drink's uplifting abilities. The humorous spot features Garrett at a sidewalk cafe transforming from "Mr. Grumpers" into an effervescent free spirit, running through the streets after one delicious sip of 7UP.
The new campaign, developed by Y&R San Francisco, begins airing today on network and cable television stations nationwide. Continuing into 2010, the "ridiculously bubbly" ad campaign will highlight more of America's favorite notoriously serious personalities.
About 7UP
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (DPS). A favorite since 1929, 7UP was reformulated in 2006, just before the brand's 77th birthday, to contain 100 percent natural flavors, with no artificial preservatives. In addition to 7UP 100% Natural Flavors and Diet 7UP, Cherry 7UP Antioxidant is available in Regular and Diet varieties. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit or at .
SOURCE 7UP

Snapple has recently rebuilt its image to become more mainstream and hype it's "naturalness." Strong growth from this brand will provide strong future earnings once the economy starts to pick up and leisure drinks become the norm.

good soda

GOOD DRINKS

Coke seems to be giving up on My. Pibb, as many restaurants are switching to straight Dr. Pepper. That leaves Dr. Pepper as a mini-monopoly on the style of soda.

Looks good right now, just upgraded and 1Q is a profit

I love this product and stock possibilities. They have been reporting explosive growth even in these tough markets. What more do you need to hear?

Never been a fan of Dr. Pepper but Snapple is to addictive great product and buy into companies with great branding in products you can see yourself buying. Dr. Pepper being a recent spin-off has great value and will pop in the long-run. We believe DPS is undervalued.

Both me and Ben Bernake give Dr Pepper two thumbs up.

Too cheap at this level. A&W, Sunkist, RC, 7up, Dr. Pepper, IBC, Stewart's, Welch's, Three of the best Ginger Ale brands, Yoo-hoo, Snapple, Crush, Squirt & Country Time Lemonade are among their US brands.

Doing a fly-over of this stock, it appears too cheap. Follow the Dr.'s orders and own this stock.

undervalued

great stock

Texan. Dr Pepper is a Texas natural resource.

Spin-off

Probably will outperform S&P at this low point. Is opportunity still in the IPO range. Plus, I drink dr pepper all the time.