1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS)

Ophelder (61.17) Submitted: 2/17/2007 10:08:22 AM : Start Price: $6.91 FLWS Score: +53.20

too rich a p/e, technical sell signal, very public downgrading and massive insider selling

shoeman46 (< 20) Submitted: 2/15/2007 7:30:16 PM : Start Price: $7.05 FLWS Score: +54.14

50 multiple not good

mcreilly (67.89) Submitted: 2/12/2007 7:01:27 PM : Start Price: $7.65 FLWS Score: +58.57

ProFlowers deservedly has the reputation to crush the competition. I was a happy stockholder until they were taken private. I would buy back in if I could. I am also a happy customer of ProFlowers. After many orders, even the problems were handled efficiently. Their email marketing is a bit overdone IMHO but other than that, I think they're in a good place. FLWS is the same as they have always been... expensive, relying on too many independent distributors to come through with a consistent product.

JUMPKIS (97.37) Submitted: 2/4/2007 10:55:56 AM : Start Price: $7.16 FLWS Score: +55.26

In NYC and on the radio, I saw Proflowers, Proflowers, Proflowers.

Sure, FLWS shows up on google searches, but their prices, and especially customer reviews, bite. People especially complain about local flower distributors substituting the wrong flowers in sparse arrangements.

FTD is likewise to FLWS. Expensive, unreliable products compared to competitors that ship directly from the field.

MacMoney2 (48.56) Submitted: 1/29/2007 4:42:23 PM : Start Price: $6.88 FLWS Score: -55.42

Bought out Cheryl&Co (cookies in Westerville OH). The biggest flower months approaching, Valentine's Day and Mother's Day. Cant go wrong.

humvee5000 (97.98) Submitted: 1/12/2007 1:41:03 PM : Start Price: $6.02 FLWS Score: +48.70

Reading all the pros and cons of the caps players and then doing a some Due Diligence, this is a candidate to short for real. Love the info on relatives on the payroll.

NetscribeRetail (95.38) Submitted: 12/29/2006 12:55:00 AM : Start Price: $6.13 FLWS Score: -50.10

It is a “Bed of roses” in the short run for 1-800-FLOWERS, Inc, operating as a gift retailer in the United States. It provides various gifts products, including flowers, plants, gourmet foods, cookies, candies, wine, and gift baskets to customers worldwide. It offers gifts through the internet and company-operated or franchised stores. At present it operates through 15 floral retail stores, and has 9000 members.

The company has been growing both organically and through acquisitions. Recently it acquired Wind and Weather due to which its current quarter’s revenues saw an upward momentum. It has been acquiring various companies, since 2001, and thus has diversified its business from flowers, to other gift items like chocolates, cookies, and toys and, at the same time, grow its revenues.
The major revenue driver for the company is its E-commerce segment. Revenues from this segment are growing at a much higher rate than other segments. Over all Retail E-commerce sales has increased 24% just within this holiday period (Nov-Dec) compared to last year’s. It is believed that revenues from this segment will continue to grow with customers finding internet the most convenient mode for purchasing its goods. The company has also prepared well for the festive seasons by introducing various new arrangements of flowers from well-known designers and this is expected to translate into higher revenues. However, the company has been incurring losses but these losses are declining quarter by quarter.
Despite losses, we believe that with the growth in E-commerce segment and increased sales in the festive season, the company will see a marked improvement in its performance and this is expected to culminate in growth in share value.