Harley-Davidson, Inc. (NYSE:HOG)

CAPS Rating: 3 out of 5

The Company operates in two business segments: Motorcycles and Financial Services.

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Member Avatar ss47gx93q2 (< 20) Submitted: 6/14/2015 8:57:57 PM : Outperform Start Price: $53.98 HOG Score: +9.11

I think it will move higher because it is near its 52 week low and is a good American brand

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Member Avatar jaburn277 (< 20) Submitted: 6/8/2015 4:52:28 PM : Outperform Start Price: $53.94 HOG Score: +9.46

It is undervalued

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Member Avatar solutionorppt (47.26) Submitted: 4/28/2015 3:47:46 PM : Outperform Start Price: $56.59 HOG Score: +5.70

Going to rebound after the selloff from Q1 numbers which were deflated primarily because of the strength of the dollar.

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Member Avatar HOGridin (65.91) Submitted: 4/24/2015 5:19:23 PM : Underperform Start Price: $57.12 HOG Score: -5.26

PII and foreign competition is admittedly by HOG forcing price competition. I see new Harley prices, the popular models like FLHX & FLTR & FLHTK selling for a couple grand under MSRP when previous seasons they were MSRP ++. They've announced cut backs of unit production to try and stay margin erosion which implies consumers are still so loyal they won't go buy an Indian or Victory or Honda. Whether or not they do, it should depress earnings and revenue at the Motor Company.

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Member Avatar huddaman (98.74) Submitted: 3/24/2015 9:38:07 AM : Outperform Start Price: $61.20 HOG Score: -2.56

M* Wide Moat

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Member Avatar dreamjob (86.61) Submitted: 3/8/2015 11:05:54 AM : Outperform Start Price: $61.68 HOG Score: -4.14

Superior brand and product. Now let's talk numbers - everything is growing over the past 4-5 years (sales, earnings, book value, FCF), and the return on capital is nice and high, while the earnings yield is also creating upwards. I think it's undervalued here. Let's ride.

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Member Avatar CantonTownship (< 20) Submitted: 3/4/2015 2:28:35 PM : Outperform Start Price: $62.32 HOG Score: -3.98

WOW, Texas!

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Member Avatar rbbensinger (< 20) Submitted: 10/27/2014 9:41:34 PM : Outperform Start Price: $60.95 HOG Score: -7.38

New bikes appeal to even more of the masses.....everyone wants a Harley

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Member Avatar XMFYoda (97.68) Submitted: 10/21/2014 11:10:23 AM : Underperform Start Price: $61.33 HOG Score: +11.12

Revenue falls while days sales outstanding and days sales in inventory both rise, and the market celebrates a bottom line beat?

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Member Avatar RugbyViking13 (89.60) Submitted: 9/28/2014 12:24:55 AM : Outperform Start Price: $59.14 HOG Score: -5.83

who doesn't love a HOG

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Member Avatar rotax600 (39.08) Submitted: 6/28/2014 12:13:59 PM : Underperform Start Price: $68.21 HOG Score: +18.82

HD has good fundamentals and I think they are managing their debt well but I’m shorting the stock long term on MF mainly because I want to keep track and see how they manage their brand. Long term, I think smarter consumers will enter the market looking for performance and/or comfort at a reasonable price and won’t want to dress like pirates.
All of HD’s competitors offer a better product and don’t sacrifice performance for sound and with HD’s high debt load and failed Buell line I’m skeptical about them competing because HD’s brand is their business.
Because of the high stock price, it is a good time to short and the insiders agree.

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Member Avatar 78taxs (< 20) Submitted: 6/24/2014 12:05:01 PM : Outperform Start Price: $70.44 HOG Score: -21.13

Electric Motorcycle

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Member Avatar joolino (< 20) Submitted: 6/20/2014 7:53:24 AM : Outperform Start Price: $69.02 HOG Score: -19.62

First great Motorcycle brand to publically endorse the electric. Just imagine the movie bikes it will inspire, or the movies that inspire the bikes

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Member Avatar Dividends500 (83.80) Submitted: 4/3/2014 12:55:16 AM : Outperform Start Price: $62.85 HOG Score: -20.11

Dividends500 tracks the 200 strongest dividends in the S&P 500. To qualify as a strong dividend, the company must meet two simple requirements:

- A payout ratio below 50%
- An increasing dividend from the prior year

Because there are more than 200 dividend paying companies in the S&P 500 that meet these requirements, the qualifying companies with the largest dividend yields were chosen.

Dividends500 intends to test this FactSet article, which highlights these strong dividend paying companies and their outperformance versus the S&P 500 as a whole (Page 12).

http://www.factset.com/websitefiles/PDFs/dividend/dividend_12.16.13

If you have questions or see something you think is inaccurate feel free to let me know.

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Member Avatar CarthAnne (65.15) Submitted: 3/8/2014 3:33:23 PM : Outperform Start Price: $65.83 HOG Score: -20.03

Extremely loyal fan base (Like, more than WWE levels of fanboyism) Respectable growth. Extremely prestigious brand.

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Member Avatar Trumpetgirl (23.68) Submitted: 7/6/2013 3:26:49 PM : Outperform Start Price: $53.74 HOG Score: -16.25

This trend is here to stay

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Member Avatar NHWeston102 (23.19) Submitted: 5/9/2013 12:20:06 PM : Outperform Start Price: $54.62 HOG Score: -18.56

Warren Buffett said it best, "Who can claim a higher level of brand loyalty than a company whose customers tattoo its logo on their arms!?" Under-the-radar recovery going on here as a new generation discovers the joys of "HOG-Heaven!"

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Member Avatar JonBarleycorn (69.23) Submitted: 11/17/2012 10:27:06 PM : Outperform Start Price: $44.66 HOG Score: -17.74

An improving economic picture will lead to more disposible income. Can you say HOG heaven?

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Member Avatar flemminghan (94.02) Submitted: 8/30/2012 1:58:09 PM : Outperform Start Price: $40.46 HOG Score: -1.88

Technical analysis

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Member Avatar pghwilly (< 20) Submitted: 4/28/2012 9:27:34 AM : Outperform Start Price: $49.93 HOG Score: -28.83

My shares of HOG have already doubled in value so I sold them and I believe the price will continue to rise but not at the pace that I have enjoyed.

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