Harley-Davidson, Inc. (HOG)

If sales in top end bikes doesn't decrease over the next few leaner years it's because they won't be lean years - if they're not lean years I don't mind getting this wrong as I'll be making $'s on other picks. Over inflated at present - potential short

Int'l dealer expansion eg: China and Russia. Overseas markets should prove considerable upturn for quite some time. Growth is slow with Lg Caps but I'm closing in a double with this one.

Baby Boomers retiring and wanting to spend and have some fun.

HOG is a premium brand and until the market fully recovers this HOG will be last in line to the trough.

Loyal fans...like to upgrade. Attracting new younger customers.

Undervalued

Leaner meaner American Icon

due for an adjustment to

It's a luxury in a time when everyone is worrying about that next paycheck

65

If the market wants to give it away at this price that is great news for long term investors, there are a lot of people who would only buy a Harley and even will the tattoo the logo on their body (talk about brand loyalty / moat).

Undervalued for a segment leader. A cursory look at the balance sheet shows losses on the financial side...but these guys have brand name and dedicated customers. Low P/E as well.

I stay with them long-term, since they have a track record of growth and good management. The recent reports of slow sales are a result of consumer fear, not bad management.

This stock will get hurt short term because of the economy but I like it long term. It has a great business model, a nearly impenetrable brand name( big moat), fierce company loyalty and it is selling at less than 10 times earnings. Their product gets unbelievable loyalty from its customers that has transcended generations( my 22 year old secretary just bought a Sportster!). The chopper fad hurt it but I think thats gone, not too many people have a 100k to drop on an chopper. I like this to turn around by next year and I don't see it getting much cheaper. I am long here.

I own HOG and bought in at $36.80. Pretty much anywhere under $40 seems to be a pretty good place to own this company. You've got a five year best value on a brand that is one of the best out there.

Many people will tell you that the metric bikes offer more power/fun/whatever for your money and that is why you shouldn't buy HOG. That's exactly why you SHOULD buy Harley! They have the ability to charge more for a product that has fundamentally the same raw input costs...and there are waiting lists. That's the value of the brand! Call it design, call it prestige, call it mystique - I call it money. Where do you think margins come from? Coke sells sugar water, Harley sells motorcycles - they both get more than the sum of the parts.

The baby boomers have not yet begun to spend in earnest. Once this economy gets back on its feet its likely going to coincide with the baby boomers retirement dates...then watch out. The boomers are not going to be buying crotch rockets.

Harley has managed to survive much worse quality than it has today. Now it gets revenue from merchandising as well. That and a +3% dividend should make you feel pretty comfortable if you're ready to ride this one for a while.

I can see people justifiying purchasing a hog with these gas prices, besides I like the risk/reward.

Old boomers never die, they just ride away!

put your damn helemt on Harley Davidson, you're in for a wild ride..yehhaaaaw

Great foriegn demand, besides typical American demand

Provate equity always wanted to own a HOG. Time and price is right for the buy out at $62/share.