Harley-Davidson, Inc. (NYSE:HOG)

CAPS Rating: 2 out of 5

The Company operates in two business segments: Motorcycles and Financial Services.

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Member Avatar tottenhamhotspur (52.42) Submitted: 3/29/2008 5:24:01 PM : Outperform Start Price: $34.87 HOG Score: +31.94

Overseas sales will pick up strongly, due to weak dollar

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Member Avatar bozzman (< 20) Submitted: 3/28/2008 8:04:29 PM : Underperform Start Price: $34.87 HOG Score: -31.94

With a recession coming on, and consumer spending flat with a

very heavily debt burdened consumer. People have snapped their pocketbooks shut.

People are not buying cars let alone motorcycles, Harley will have a

tough road to navigate for the foreseeable future.

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Member Avatar StockMarketBeat (95.65) Submitted: 3/28/2008 2:28:11 PM : Underperform Start Price: $34.88 HOG Score: -32.53

http://stockmarketbeat.com/blog1/2008/03/28/hog-why-im-not-high-on-hog/

If the company does manage to earn $3.94 in 2009, it will have finally regained the levels it earned in 2006, and would then have a five-year earnings compound annual growth rate (CAGR) of 5.5%. I think that is a more reasonable growth estimate to use, and plugging that in implies a decent but not great expected return of 8.5%. If I hope to earn double-digit returns, I’d expect a share price no higher than $29 per share next year, or about $26 a share today.

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Member Avatar futuretopanalyst (65.44) Submitted: 3/25/2008 6:46:57 PM : Outperform Start Price: $36.11 HOG Score: +29.70

a cheap stock from my home town.

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Member Avatar Rockiesoul (< 20) Submitted: 3/25/2008 11:46:13 AM : Outperform Start Price: $36.36 HOG Score: +29.01

I am new

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Member Avatar Schumpf64 (< 20) Submitted: 3/25/2008 11:00:09 AM : Outperform Start Price: $36.14 HOG Score: +29.41

I picked this stock for one reason, my husband loves these motorcycles. He owned one and is looking to purchase a new one. Harley-Davidson stock has been reliable and consistent over the past 12 years and hopefully will continue in the future.

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Member Avatar JimNastics (93.15) Submitted: 3/24/2008 11:36:46 PM : Outperform Start Price: $37.56 HOG Score: +24.94

Harley Motorcycles an American icon. In an uncertain world, it is amazing how many people seem to find comfort in owning the growl of a Harley Motorcycle.

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Member Avatar HerdFanInBradent (< 20) Submitted: 3/24/2008 8:56:02 PM : Outperform Start Price: $37.56 HOG Score: +24.94

Solid play

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Member Avatar fxdii (< 20) Submitted: 3/24/2008 4:21:06 PM : Outperform Start Price: $37.56 HOG Score: +24.94

As the baby boomers age they will look for cheaper ways to travel Loook for "Patriotism" to come into play when they decide on cycles.

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Member Avatar RedDiego (22.43) Submitted: 3/24/2008 3:30:54 PM : Outperform Start Price: $37.20 HOG Score: +26.10

Summer is around the corner as well as Daytona and Sturges plus the demographic of Harley owners are middle age successful businessmen and hard core Bikers both in my opinion do not view Harley as a want to have they view it as a need to have one for status and the other as a way of life .

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Member Avatar jep2224 (90.10) Submitted: 3/24/2008 2:22:28 PM : Outperform Start Price: $37.46 HOG Score: +25.63

The aging baby boomers who fueled their recent growth are aging beyond the motorcycling age. Their products aimed at younger riders (Buell) do not command the loyalty and spending of their HD riders

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Member Avatar momlehane (< 20) Submitted: 3/24/2008 12:08:37 PM : Outperform Start Price: $37.35 HOG Score: +25.85

Harley Davidson - the name associated with motorcycles- as the cost of fuel fluctuates, not having to wait for alternative fuels or expensive hybrids leaves getting a motorcycle a real viable option.

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Member Avatar flybri (49.66) Submitted: 3/21/2008 12:07:31 PM : Outperform Start Price: $34.61 HOG Score: +34.53

Cash rich, well positioned globally to take advantage of emerging markets and the new middle class overseas.

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Member Avatar gunark (64.56) Submitted: 3/19/2008 5:12:54 PM : Underperform Start Price: $32.74 HOG Score: -39.81

With each day this stock becomes more and more decrepit, inching towards a near-certain death -- much like the babyboomers who buy this company's products.

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Member Avatar Deadmoney733 (87.03) Submitted: 3/18/2008 7:52:58 PM : Outperform Start Price: $33.42 HOG Score: +39.58

Great product with many followers that can wait to hit the roads this summer.

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Member Avatar HendrixGal (< 20) Submitted: 3/18/2008 3:29:06 PM : Outperform Start Price: $33.55 HOG Score: +37.64

Harley Davidson, Incorporated Where there are Harley Davidson HOGs and Sportsters, there are plenty of people who love them. These sweet riding machines just Rule The Road Period !!! Nothing better than the feeling of totally freedom while riding on one. I have had some really cute awesome boyfriends over the years who owned and cherished their rides..... Memories like that never fade away either.... Here's to life on a Harley !!!!

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Member Avatar corporategambler (< 20) Submitted: 3/18/2008 9:10:49 AM : Outperform Start Price: $32.46 HOG Score: +41.02

In 2 months

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Member Avatar Brayden99 (97.04) Submitted: 3/17/2008 2:32:40 PM : Outperform Start Price: $31.71 HOG Score: +41.47

May not have sales now, but in a couple of years this will hit new highs.

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Member Avatar beaumrtn (< 20) Submitted: 3/15/2008 11:08:56 AM : Outperform Start Price: $32.98 HOG Score: +37.94

I think the hog will go up, due to the fact of as we get closer to summer and knowing that the gas prices will rise in the peak months to come, alot of people will look to alternative options of getting to work and driving around at cheaper prices, and letting the wind blow threw there hair,lol
As for me I have even concered getting one myself,and know several people who are looking into it.

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Member Avatar adraaj (30.01) Submitted: 3/14/2008 5:37:41 PM : Outperform Start Price: $31.66 HOG Score: +41.33

I own HOG and bought in at $36.80. Pretty much anywhere under $40 seems to be a pretty good place to own this company. You've got a five year best value on a brand that is one of the best out there.

Many people will tell you that the metric bikes offer more power/fun/whatever for your money and that is why you shouldn't buy HOG. That's exactly why you SHOULD buy Harley! They have the ability to charge more for a product that has fundamentally the same raw input costs...and there are waiting lists. That's the value of the brand! Call it design, call it prestige, call it mystique - I call it money. Where do you think margins come from? Coke sells sugar water, Harley sells motorcycles - they both get more than the sum of the parts.

The baby boomers have not yet begun to spend in earnest. Once this economy gets back on its feet its likely going to coincide with the baby boomers retirement dates...then watch out. The boomers are not going to be buying crotch rockets.

Harley has managed to survive much worse quality than it has today. Now it gets revenue from merchandising as well. That and a +3% dividend should make you feel pretty comfortable if you're ready to ride this one for a while.

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