Penney J C Inc (NYSE:JCP)

CAPS Rating: 1 out of 5

The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).

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Member Avatar OklaBoston (66.59) Submitted: 4/27/2016 3:12:07 PM : Outperform Start Price: $9.83 JCP Score: -4.73

CEO has bought 150,000 shares in this since 2013 including 50,000 shares bought on the open market in January.

1 small insider open market sale in May of last year by an EVP who retains almost 107,000 shares after said sale.

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Member Avatar mjbocanegra (< 20) Submitted: 3/14/2016 11:48:26 AM : Outperform Start Price: $11.60 JCP Score: -21.49

They are selling Appliances which as we know are always hot items. Sold in the past, JCP is testing a few stores and I think they'll do well.

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Member Avatar JOhrberg (57.16) Submitted: 3/5/2016 3:54:22 PM : Underperform Start Price: $11.15 JCP Score: +19.79

No way this old retailing model can make it in the long run.

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Member Avatar MaestroFool (26.45) Submitted: 11/12/2015 3:01:59 PM : Underperform Start Price: $8.85 JCP Score: -4.93

Announcements of store closings and move to e-commerce. This old fashioned company isn't keeping up

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Member Avatar TMFGemHunter (69.03) Submitted: 8/20/2015 10:58:04 AM : Outperform Start Price: $8.10 JCP Score: +12.79

I've been skeptical about J.C. Penney for a long time, but I think the company is finally turning itself around. This is really a cash flow story more than an earnings story in the near term. I think J.C. Penney will be able to produce enough cash through modest sales growth and cost cuts to whittle down its debt load to a more reasonable level over the next 5 years. The combination of operating income growth and a big reduction in interest expense will finally get EPS sustainably in the black.

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Member Avatar murphydevani (70.67) Submitted: 8/14/2015 8:27:58 AM : Outperform Start Price: $8.68 JCP Score: +8.40

Target $9 - $13 - $18

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Member Avatar StockMarketKid13 (58.26) Submitted: 6/21/2015 8:26:49 PM : Underperform Start Price: $8.53 JCP Score: -11.90

Not going to turn around

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Member Avatar jman714 (20.63) Submitted: 4/9/2015 8:47:33 AM : Outperform Start Price: $9.03 JCP Score: +3.95

At this point JCP has priced in all the negative news and changes to the company. The company has begun to show growth again with money staying on the books and an increase in comps. I think everyone is discrediting the company because of what has happened before. Bottom line JCP is making money and has a plan to put money back on the books that is working.

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Member Avatar Caligirl (85.42) Submitted: 2/22/2015 9:15:17 PM : Outperform Start Price: $8.25 JCP Score: +15.15

Stores have been completely remodeled by ex-apple team (did an incredible job!!) and have a wide range of quality products and clothing. presented beautifully plus a very popular cosmetic boutique inside each store called Sephora. There are more boutiques planned. Also they have an affordable beauty salon inside with longer, more convenient hours for cuts, color, etc. (they need to do a better job of marketing this!!). The coupons and promotions are generous and plentiful, and online ordering has improved leaps and bounds. JCP also has a large hispanic customer base. Love this store now & shopped there for holidays almost exclusively. MY FAVE (and I am PICKY!!)

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Member Avatar Chemdawg (27.35) Submitted: 1/16/2015 10:35:29 PM : Underperform Start Price: $7.47 JCP Score: -22.79

huge debt and a real lack of a strategy that differentiates them from the rest of the market. they are struggling to drive traffic and the debt will be the final nail in the coffin...

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Member Avatar Jourge (< 20) Submitted: 1/11/2015 3:47:15 AM : Outperform Start Price: $7.78 JCP Score: +16.72

First sign of showing profits..

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Member Avatar superstar (99.73) Submitted: 12/26/2014 1:10:15 PM : Underperform Start Price: $6.43 JCP Score: -46.05

Over 5 billion in debt-- good luck paying that off.

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Member Avatar jed71 (99.85) Submitted: 12/15/2014 3:19:11 PM : Underperform Start Price: $6.38 JCP Score: -42.83

This is the kind of selection that has gotten me in trouble in the past. Not that there is anything great to say about JCP, but companies with a brand, even if that brand is weak, tend to get me into trouble. I just cannot resist down thumbing this stock as I think it represents one of the better short opportunities in the market right now. It’s a crowded trade, but I do think this company is in serious trouble regardless of what the pundits have said about a turn-around. There are very high expectations that have been laid out for JCP’s holiday sales and any slight miss is going to send this plummeting.

I admit I am probably old relative to most of the individuals who frequent MF. I remember going into JCP when I was a kid during their hay day since it was one of my mother’s favorite stores, especially during the Christmas season. I look at JCP now and just don’t see that same sparkle. What do they stand for? It’s my belief they don’t know what they stand for nor do they understand the market they are playing in. Do they compete with Macy’s and Kohl’s? Or Amazon? Or maybe Wal- Mart and Target? Yes, probably a little with each of them and they’re getting their clocks cleaned by all of them. Who do people time and again choose to go shop at? Pretty much every store I just named and not JCP. This company is a dinosaur which I think has difficulty appealing to any demographic. Do the young like them? Nope, they prefer Amazon and other e-retailers. How about the middle aged? No, Kohl’s or Saks or Macy’s is fine for them. The old? Maybe a few but not enough to save them. JCP used to have a large part of the blue collar market but I submit they have long ago switched to either Target or Walmart. What will JCP do to get its demographic back? I don’t think there’s much they can do at this juncture. They have squandered years of opportunity to win back market share by building crappy websites and selling products that are of Wal Mart / Target quality but without the discounts. Do you even remember the last time you were on the JC Penny’s website or in one of their stores? I don’t think I have ever gone on the website other than a cursory review before this pitch. JC Penny’s reminds me of two stores – Kmart and Circuit City. Kmart for its complete lack of ability to adapt to a changing market environment and Circuit City for destroying employee morale.

The financials of this beast are dismal, as well. Cash and short term investments show a balance of $683MM whereas their total debt is just over $5.4BB. They sure as heck better hope and pray interest rates don’t begin to rise or they’re toast no matter what kind of turn around they have planned. Interest expense is running just slightly over $100MM per quarter now, so I am getting their average interest rate on debt is just under 8%. Pretty steep if you ask me. Revenues have declined tremendously since 2009; they are consistently losing out to competitors in their bid to attract a demographic. I think their current $2BB market cap is steep considering the headwinds they face, but maybe that’s just me. A possible bankruptcy candidate for 2015.

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Member Avatar JCLscapXperiment (98.75) Submitted: 12/14/2014 7:08:27 PM : Underperform Start Price: $6.38 JCP Score: -43.81

Jan17 Put $1.25, $4 Strike

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Member Avatar bIlluminati (31.91) Submitted: 12/5/2014 11:53:33 AM : Underperform Start Price: $6.62 JCP Score: -41.25

Losing money.

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Member Avatar meridius91 (40.72) Submitted: 10/16/2014 1:16:32 PM : Underperform Start Price: $7.40 JCP Score: -15.45

No differentiators over its competition and yet another victim of the shifting shopping habits of the 21st century consumer.

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Member Avatar ckfinance2003 (94.26) Submitted: 10/8/2014 4:34:45 PM : Outperform Start Price: $8.07 JCP Score: +10.41

The analyst day while not sunny should have been near expectations. Unless we do not trust management at all they are still on track. Today's reaction was way overdone, I bought in at the close.

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Member Avatar XMFNinjaPanda (65.95) Submitted: 8/26/2014 4:25:17 PM : Underperform Start Price: $10.80 JCP Score: +16.53

Because the age of brick and mortar is over.

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Member Avatar FoundryOnStocks (< 20) Submitted: 6/17/2014 3:19:26 PM : Outperform Start Price: $8.89 JCP Score: -1.00

$15 price target by October 2015.

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Member Avatar StanCan44 (< 20) Submitted: 6/10/2014 6:25:37 PM : Outperform Start Price: $8.79 JCP Score: +0.17

Their Sales has turned the corner and profits should return by the 4th quarter.

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