Penney J C Inc (NYSE:JCP)

CAPS Rating: 1 out of 5

The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).

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Member Avatar yooperking (73.32) Submitted: 4/21/2014 11:54:29 AM : Outperform Start Price: $7.97 JCP Score: +1.91

Went to our local JCP store over the weekend and it was packed with shoppers.

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Member Avatar bIlluminati (30.09) Submitted: 4/16/2014 2:25:21 PM : Underperform Start Price: $7.27 JCP Score: -11.13

Retail's been bad - getting worse - JCP leveraged.

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Member Avatar ClientNein (98.68) Submitted: 3/19/2014 12:01:14 PM : Underperform Start Price: $8.91 JCP Score: +8.05

After years of struggling to stay afloat and having to employ several different CEOs to overcome their dramatic losses, J.C. Penney may finally be finished. Having to face physical competitors like Wal-Mart, Macy’s, and Target, as well as competitors in e-commerce like Amazon and eBay, without a clear strategy to set them apart J.C. Penney is all but doomed. They’ve since brought back Myron Ullman to steer the sinking ship but it’s unclear how they will manage at this point in the game.

Investors are still optimistic, as J.C. Penney has the option of taking a $2.25 billion loan from Goldman Sachs and other investors, but the amount of losses the company has endured over time may prove too much for the department store. Sales have continuously dropped, falling by 25.2% as of last year, and though it managed to improve with sales only falling by 16.4% in last year’s second quarter (which is still terrible), experts doubt any growth will continue. RIP, J.C. Penney.

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Member Avatar Fraudpro (< 20) Submitted: 3/19/2014 7:54:32 AM : Outperform Start Price: $8.42 JCP Score: -3.08

JC Penny is going to 20!!

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Member Avatar dmeredit (< 20) Submitted: 3/11/2014 4:35:55 PM : Outperform Start Price: $8.77 JCP Score: -7.69

Add me to the contrarians on this company. They have the real estate, the supply relationships and the muscle. What they need is better branding, better customer loyalty and better market sensitivity. I believe those problems can be fixed.

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Member Avatar DrGarnicus (21.30) Submitted: 3/11/2014 12:09:42 PM : Underperform Start Price: $9.14 JCP Score: +10.81

The numbers do not look good for them. I do not believe they will rebound as Macy's was able to. To me, the increase in price this year seems artificial. Seems most who are long are nostalgic.

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Member Avatar reidwolski (47.78) Submitted: 3/4/2014 12:40:03 PM : Underperform Start Price: $8.48 JCP Score: +3.81

JC Penny cannot find it's place with the retail market future. Every store I have visited in in disrepair. Employees don't care so customers will stop going no matter how much they discount.

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Member Avatar rrz174 (< 20) Submitted: 3/1/2014 7:32:02 AM : Outperform Start Price: $7.11 JCP Score: +13.18

Now that JCP has shored up liquidity concerns, sold off most unwanted inventory, and raised gross margins with the return of private label, I expect to see them beat earnings every qrt the next few years.

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Member Avatar jiltin (24.85) Submitted: 2/28/2014 10:32:18 AM : Outperform Start Price: $7.38 JCP Score: +10.18

Turning back

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Member Avatar MJKpayday (99.77) Submitted: 2/20/2014 8:15:42 AM : Underperform Start Price: $5.95 JCP Score: -34.81

Slowly dying big box retail.

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Member Avatar Truth2Power (40.93) Submitted: 2/17/2014 10:20:21 AM : Underperform Start Price: $6.17 JCP Score: -30.42

The damage is pretty irreparable at this point. Kohl's is eating their lunch in the mid-price range and they face increasing competition from Target on the low end and Macy's on the higher end.

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Member Avatar Vanmusicblues (< 20) Submitted: 2/11/2014 11:35:46 PM : Underperform Start Price: $6.15 JCP Score: -29.75

BK

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Member Avatar ronwu (95.75) Submitted: 2/9/2014 9:52:54 PM : Outperform Start Price: $5.52 JCP Score: +43.47

How much worse can it get?

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Member Avatar RRTX1412 (< 20) Submitted: 2/6/2014 3:28:19 PM : Outperform Start Price: $5.61 JCP Score: +39.68

They learned their lesson and are building it back with what people want plus a robust internet presence.

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Member Avatar HarHarMahadev (< 20) Submitted: 2/6/2014 1:25:29 PM : Underperform Start Price: $5.59 JCP Score: -39.90

Moving towards bankruptcy...

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Member Avatar beazer122 (< 20) Submitted: 2/5/2014 2:38:14 PM : Outperform Start Price: $5.17 JCP Score: +50.80

JC Penney is a very well known and definitely somewhat respected retail chain that bumped into Ron Johnson. They will definitely be able to perform better going forward- albeit face the challenges that all retail companies are facing. All in all this company is worth a heck of alot more than the $1.5 billion they are currently priced at.

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Member Avatar starz188 (99.83) Submitted: 2/5/2014 11:38:53 AM : Underperform Start Price: $5.17 JCP Score: -50.47

The only way this thing survives over the next five years is..... oh, wait. Brand name has lost all value. Deep in debt. Terrible margins. No chance to compete.

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Member Avatar canepazzo77 (< 20) Submitted: 2/5/2014 11:29:05 AM : Outperform Start Price: $5.20 JCP Score: +49.62

Oversold

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Member Avatar fud323 (< 20) Submitted: 2/1/2014 1:11:35 AM : Outperform Start Price: $5.97 JCP Score: +31.28

50% short interest right now

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Member Avatar rhaltunen (< 20) Submitted: 1/21/2014 1:27:58 PM : Outperform Start Price: $6.50 JCP Score: +23.55

I feel JCP has had so much bad news and bad press as of late that all of the negatives have been priced into the stock. On 1/21/14, it dipped down and bounced off the all time low from 10/22/13. Although I don't like JCP long term, I believe it is a good short term play. I would be a seller of JCP anywhere close to $10, which I expect will happen some time in March 2014 or before.

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