J.C. Penney Company, Inc. (JCP)

Zacks Rank 3-Hold, Recommendation Neutral, Industry Rank 59 / 217, Target 33.00, Avg Target of 15 analysts 37.69

Similar to my argument against Macy's, JCP stock will fade with lower than expected sales and lower profits, while the S&P 500 will get supported by mutual fund managers beautifying their portfolios with the current winners. Therefore, JCP will fall relative to the S&P 500.

I'm just glad to hear they're still in business.

In fashion retailing, image is important. Despite expensive TV ads, JCP isn't making it. They lack the cachet of Nordstrom's and can't compete with Target on pricing or style. Losing ground, all the time.

Upthumb. Good cash flow. High valuation. Nominal debt. Deteriorating retail environment.

This stock has been like a jo jo. It has gone up from $8 a share to over $65. Since the economy is still weak it should be position well against the Macy's and other high end Department stores. JCP main competitor would be Target. I really think this stock has upside and should obtain my target price of 41.00 at the end of the year.

Retail will be a big money maker in teh next months.

good retailer stock

Good company with a long history and seems to know how to manage its assets and earning well during tough times. However, not the strongest retail company in its marktet.

The short term bounce in retail won't last if the market has another sell off, which is likely to happen before the holiday buying season starts.

The nice recent run up in the stock price will likely not last and will fall with the expected drop off in their expected sales between Oct and Dec of this year.
A red thumb a month ago would have been a perfect bet. I suspect that they may approach the lows they had earlier this year.

Good Stores, Great Catalog and Internet Store. Order-to-ship time low.

GOOD STORE

sell... the malls are history.

The company is well run and seems to be a hit with customers here in New Mexico, which is a very value concious place.

They seem to have a new and creative sale every week and I notice a lot of customers leaving with bags after shopping there.

Our local store is being remodeled and upgraded with Sephora cosmetics and they have a very nice selection of clothing that seems stylish and of decent quality. My grandchildren are, almost, entirely outfitted with their school uniforms at JC Penneys.

The stock has been moving up nicely and I expect it to continue as the economy improves.

The parking lots at both of our Albuquerque area malls have Dillards and Macy's; the parking lots in front of these stores are lightly filled; The Penney's lot is packed from morning until night.

This stock has been beat up over economic and financial concerns. The pension plan was a big concern of many analysts, but as the companies balance sheet shows it is still very solid. In addition the companies executives have set beatable sales forecasts, and get ready to see another string of sales results that beat analyst expectations. Moreover, as developments start to perk up again that will allow the company to resume it's new store growth strategy it will be able to deliver results for a long time. It's stock was beat up much more than it's rival Kohls, and right now this stock should be at $45. At that point it should level out a bit.

This company is a survivor, it did a similar fall in price 7 years ago during the dot com bust and rose from $15 to $70 by 2007. Even with a modest rebound and semi-permanent changes in spending patterns, this is worth $40.

Great cash flow, long standing company that creates new brands regularly. This stock has a history of peaking in price right before a recession hits and climbing to new heights after a recession ceases.

they sell junk...basically look at my comments about Sears and this company is like clone of sears. they are simply outdated...like woolworth