J.C. Penney Company, Inc. (NYSE:JCP)

just because the apple retail guy came in doesn't make this a radically changed company...they are changing their marketing and design of the stores, but they will be selling mostly the same stuff

depending on where you find your P/E info it ranges from 20-40, i wouldn't even buy this stock at a P/E of 15

this is not a growth stock

This stock is up on hype due to the new manager's previous position with Apple. It has a ttm PE of 46 vs 13 for Macys. It will take many months to make the store improvements and only then will we know if the strategy will work.

Company makeover will translate into higher stock prices in the short term, as stores change format. Once transformation is complete, uptick may be unsustainable.

Over rated management without new ideas or creativity

On-line retail is the future. JCP is tied to expensive retail malls that will contract a lot when most of the middle class shops on-line for clothes first.

I am not sure about the long term prospects of jcp, but I am pretty darn sure that the stock is currently overextended

Overvalued. Plus the new logo looks like the one that The Gap (TGP) came out with and quickly retracted

Dream team of executives should help revitalize this beaten-down brand, but expectations should remain realistic... a pig in make-up is still a pig. It will be a huge challenge to change the public perception of an old, stuffy department store. Even the name J.C. Penney sounds like a place where your parents casually went to walk the showroom floor to find a birthday gift for your great aunt. Their strategic change to everyday low prices is an effort to align with the likes of Target and should help, but the locations of their stores will be another difficult task to mitigate. That said, if anyone is going to be successful in this turn-around and rebranding, it will be Ron Johnson and Michael Francis.

As a JCP customer, I believe this is one company that will stay afloat. It meets the needs of the middle class America and then some.

5 yr total return.. -43% lip stick on a pig CRAMER sell sell sell. BUT I hope I am wrong

Will be getting customers from Target and most importantly Sears. Look for quarters to be positive all for 2012 and 2013!

Getting a bunch of the Target brain trust that made them.

way to high of a P/E for a mid tier retailer

look for Ron Johnson to turn the comnpany around and JCP to benefit from the improving confidnece of the middle class consumer. They also stand to benefit from loss of customers from Sears.

Horrible store, expensve stock.

So JCP is going to follow the Apple Stoew model with more and better informed sales help? This is a strategy that is problematic. Yes, JCP can add clerks but will they be knowledgable about all the products in the store? Not the limited inventory to be found in an Apple store but thousands of clothing, jewelry, home products, and other items JCP carries? And will these clerks feel passionately that JCP's products are superior to those in other stores? And will customers suddenly think that shopping at JCP is an experience, that the products are special and worth more than similar things sold elsewhere. Does the name Penney's have status, or does it sound more like a place to shop for inexpensive but necessary items - like underwear and basic pieces of clothing? JCP stands for cheap and not so chic, even with an army of new clerks and the associated rise in overhead.

betting on new exec team and rebranding.

http://www.cnbc.com/id/45390827/

This is a bet on Ron Johnson, plain and simple

I think it is a buy. It is real cheap. It pays a nice dividend while one waits. They have a fantastic management team, that is at the beginning of a turnaround. They have solid insider presence for a larger company. Finally, I love their new ad campaign. It could help turn the image.