J.C. Penney Company, Inc. (JCP)

junk...lame stuff. I wound not buy it, and I am a college student!

Similar to my argument against Macy's, JCP stock will fade with lower than expected sales and lower profits, while the S&P 500 will get supported by mutual fund managers beautifying their portfolios with the current winners. Therefore, JCP will fall relative to the S&P 500.

In fashion retailing, image is important. Despite expensive TV ads, JCP isn't making it. They lack the cachet of Nordstrom's and can't compete with Target on pricing or style. Losing ground, all the time.

Good company with a long history and seems to know how to manage its assets and earning well during tough times. However, not the strongest retail company in its marktet.

sell... the malls are history.

they sell junk...basically look at my comments about Sears and this company is like clone of sears. they are simply outdated...like woolworth

2/11/09 Pitch: Downthumb. Earnings 2/20/09. I wish I could upthumb this company as I have in the past. Pension headwinds. Also they have long-term leases that cannot be easily broken. Difficult to scale-back operations in this unprecedented recession. Headed for sub $10.
Past trades:
11/6/08 Pitch: Upthumb. Earnings 11/14/08 Excellent retailer with strong pricing power at the low end. Beaten down stock price. This is the time to buy retailers like this. Closed 12/9/08 @ $22.12 for +3.94 points.
8/7/08 Pitch: Upthumb. Earnings 8/15/08. Up into earnings based on their prediction of increased guidance. closed 8/15/08 @ $39.66 for +15.50 points.

the red ink is going to fly! Better invest instead in red ink company makers, this will be a disaster year for retailers.Sales figures dont mean much when your profit margins are negative...and even with all their discounts, their sales are off.Walmart is an exception but JCP,Sears, Target and Macys will take a barth! Expect MANY more bankruptcies in the retail group.

I walked into one today, for the first time since high school. Lame, Stale, Outdated.

Recession, margins getting squeezed, debt and inventories accumulating.

When's the last time you shopped at JCP. The future is frugality and their margins suck.

Heading into deeper trouble

It's retail, there's worse to come. Where is the impetus for the consumer to start spending again going to come from. House prices falling, unemployment rising, no one is going to lend the bottom tranch of consumers a dime...... There is more retrenchment to come

Bad ecconomy with high gas prices and financial problems it isn't going to improve any time soon.

Most everyone I talk to has mentioned that they are shopping here less and not only because the quality of the merchandise is lower than ever but the stores seem to be in a constant state of disarray. I wish J C Penney would wake up before it is too late but I think it may already be. Putting money here would not be wise.

following TDRH on this one

Retail is going to be down as long as Oil is high. In addition, mediocre christmas numbers will not help.

Hold on to your boot straps, recession's on its way! 93% owned by institutions, a lot of which will be dumping this dog soon. Consumers oriented towards big name brands which JCP lacks.

its going to be a poor xmas