J.C. Penney Company, Inc. (JCP)
The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
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Upthumb. Good cash flow. High valuation. Nominal debt. Deteriorating retail environment.
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This stock has been like a jo jo. It has gone up from $8 a share to over $65. Since the economy is still weak it should be position well against the Macy's and other high end Department stores. JCP main competitor would be Target. I really think this stock has upside and should obtain my target price of 41.00 at the end of the year.
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Retail will be a big money maker in teh next months.
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good retailer stock
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Good Stores, Great Catalog and Internet Store. Order-to-ship time low.
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GOOD STORE
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The company is well run and seems to be a hit with customers here in New Mexico, which is a very value concious place.
They seem to have a new and creative sale every week and I notice a lot of customers leaving with bags after shopping there.
Our local store is being remodeled and upgraded with Sephora cosmetics and they have a very nice selection of clothing that seems stylish and of decent quality. My grandchildren are, almost, entirely outfitted with their school uniforms at JC Penneys.
The stock has been moving up nicely and I expect it to continue as the economy improves.
The parking lots at both of our Albuquerque area malls have Dillards and Macy's; the parking lots in front of these stores are lightly filled; The Penney's lot is packed from morning until night.
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This stock has been beat up over economic and financial concerns. The pension plan was a big concern of many analysts, but as the companies balance sheet shows it is still very solid. In addition the companies executives have set beatable sales forecasts, and get ready to see another string of sales results that beat analyst expectations. Moreover, as developments start to perk up again that will allow the company to resume it's new store growth strategy it will be able to deliver results for a long time. It's stock was beat up much more than it's rival Kohls, and right now this stock should be at $45. At that point it should level out a bit.
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This company is a survivor, it did a similar fall in price 7 years ago during the dot com bust and rose from $15 to $70 by 2007. Even with a modest rebound and semi-permanent changes in spending patterns, this is worth $40.
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Great cash flow, long standing company that creates new brands regularly. This stock has a history of peaking in price right before a recession hits and climbing to new heights after a recession ceases.
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Nice cheap clothing.....steady dividend....a keeper
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I have owned this stock forever and it has always gone up in price.
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Over the past 5 years JCP has worked hard to streamline operations. Granted, sales go up, sales go down, but the diversity of their marketing- stores, catalog, and JCP Online, and the change in how retail operations are run will only work in JC Penney's favor. JC Penney has learned how to adapt to the retail market and survive. Too many good things are happening in this company to discount how they will perform in the near future.
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Extremely oversold.
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Department stores 1 - week performance
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Hope I'm looking at the bottom of a long run down.
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The consumer has been scared over the past 12 months. High gas prices, layoffs, and the mortgage mess that dominates the news media - this caused the majority of consumers to enter the "save money" mode. Now with gas prices failling, the worse of the mortgage mess nearing an end, interest rates left unchanged for now, people will start to spend the large savings they've built up over the past 12 months. If im wrong, I will only be wrong on WHEN the consumer feels more comfortable, not IF.
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Ready to get back
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consumer confidence, stimulus money + school & fall = good retail news. JC Penney is positioned well in the mid range clothing category.
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Undervalued with great management. Should catch up very quickly once the consumer spending improves.

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