J.C. Penney Company, Inc. (JCP)

Upthumb. Good cash flow. High valuation. Nominal debt. Deteriorating retail environment.

Bad ecconomy with high gas prices and financial problems it isn't going to improve any time soon.

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Undervalued with great management. Should catch up very quickly once the consumer spending improves.

This stock has been like a jo jo. It has gone up from $8 a share to over $65. Since the economy is still weak it should be position well against the Macy's and other high end Department stores. JCP main competitor would be Target. I really think this stock has upside and should obtain my target price of 41.00 at the end of the year.

Jcpenny seems to be taking lessons from target- that's a good thing. Ralph Lauren is designing a line for them and they've begun advertising in high fashion publications. their customer base, like the rest of america, has become more fashion savvy without a necessarily correlating increase in income.

JC Penneys has had an astronomical run the past
5 years. Up an average 35%. Up 7% so far this year. Every thing in place to continue with merchandise and pricing.

Great cash flow, long standing company that creates new brands regularly. This stock has a history of peaking in price right before a recession hits and climbing to new heights after a recession ceases.

Top 10

Looks pretty good, decent value . . . plus following Soros.

getting in on the pull back. Strong earnings that will continue to grow. low P/E for industry and growth

j.c. penny breaking 52 week hi's all year

Top notch management and ultra sound business plan. Will continue to outperform all retailers in its class.

Given the looming recession retail stocks have been hammered and will continue to suffer throughout most of 2008. However, one has to believe recovery is in the future and therefore I'm going with one of the old guards in retail. The stock is currently off 50% from its 12 month high but dividends continue to flow to shareholders. What's more they've recently release a new Ralph Lauren line of clothing that I expect will be successful. It's a contrarian pick, but I think down the road I'll be happy with the performance.

Good fundamentals. profit up, leverage down. although total asset down from 2004 to 2006. now it's coming back.

following TDRH on this one

It's retail, there's worse to come. Where is the impetus for the consumer to start spending again going to come from. House prices falling, unemployment rising, no one is going to lend the bottom tranch of consumers a dime...... There is more retrenchment to come

Most everyone I talk to has mentioned that they are shopping here less and not only because the quality of the merchandise is lower than ever but the stores seem to be in a constant state of disarray. I wish J C Penney would wake up before it is too late but I think it may already be. Putting money here would not be wise.

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