$53.12 0.14 (+0.26%)
11/20/2009 4:00 PM

Kellogg Company (K)

CAPS Rating: 3 out of 5

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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Member Avatar MoneyDocSchloss (66.73) Submitted: 10/1/2009 2:17:17 AM : Outperform Start Price: $49.10 K Score: +4.30

hard to get burned on this one.

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Member Avatar kahunacfa (< 20) Submitted: 9/19/2009 2:14:03 PM : Outperform Start Price: $48.71 K Score: +5.71

Kellogg Company is one of the World's premier producer and marketer of ready to eat breakfast cereals. The company has world-class financial characterists such as pre-tax margins and return on total capital and return on shareholders equity. The current BEAR Market or the current transition from Bear to Bull Market phase has these quality shares selling for less than one-half of the company's Intrinsic Value of $97-$99 per share. These quality "Blue Chip" shares are a long-term as well as a short-term BUY!

Kahuna, CFA
Posted 19 September 2009

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Member Avatar manjux (< 20) Submitted: 8/25/2009 11:50:32 AM : Underperform Start Price: $46.89 K Score: -7.30

this stock will stabilize and serve as good protection but not for the market we will have in the near future.

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Member Avatar cell13dbz (70.41) Submitted: 7/27/2009 10:34:26 AM : Outperform Start Price: $47.15 K Score: +0.35

Believe it. Staple of Americas diet.

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Member Avatar unixopsys (< 20) Submitted: 7/17/2009 2:39:32 PM : Outperform Start Price: $46.67 K Score: -2.23

Price of inputs comming down

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Member Avatar holopoj (58.83) Submitted: 7/17/2009 10:17:12 AM : Outperform Start Price: $47.11 K Score: -4.49

Adding simply because they own Kashi

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Member Avatar tylerfu (58.98) Submitted: 7/16/2009 4:39:33 PM : Outperform Start Price: $47.66 K Score: -5.45

I believe this will outperform marginally because it is seen as boring and safe. Also the dividend will provide some protection.

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Member Avatar JonBarleycorn (66.78) Submitted: 7/9/2009 4:11:06 PM : Outperform Start Price: $46.72 K Score: -11.65

Dividend play - 2.90%.
Lower Close Limit set at -20% of entry price.
All Member Percentage Bullish 91.2%.
All-Star Percentage Bullish 94.2%.

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Member Avatar PaloAltanFool (65.66) Submitted: 7/9/2009 12:45:34 AM : Underperform Start Price: $46.23 K Score: +8.73

I just plain don't like the company (or the business), even though it's actually exceptional.

it does, however, have $4B more in debt than cash. I fail to see the good bit in that.

Ignoring, of course, the fact that the price is pretty low, it has a good growth rate, a dividend, about as low a P/B ratio as it gets, a Return on Equity that's second to only the best of companies, and an impenetrable monopoly on the stuff everyone eats...

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Member Avatar WhartonFool11 (97.39) Submitted: 7/7/2009 9:12:28 PM : Outperform Start Price: $46.64 K Score: -7.93

the big drop in corn prices will give their bottom line a boost

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Member Avatar StocksForCash (< 20) Submitted: 6/30/2009 2:49:49 PM : Outperform Start Price: $46.12 K Score: -4.56

I just laid on a bunch of shorts and closed most of my longs. Adding some defensive names here as I think we go down starting tomorrow (now that window dressing is done). I could be wrong but I think the next shoe is about to drop ... it might be employment data or commercial real estate ... don't know.

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Member Avatar TheSmartMoney (74.09) Submitted: 6/29/2009 6:19:50 PM : Outperform Start Price: $46.22 K Score: -3.67

Nice Dividend. Good Company.

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Member Avatar WF2005 (< 20) Submitted: 6/8/2009 6:06:48 PM : Outperform Start Price: $44.36 K Score: +2.98

My personalized pick of the day

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Member Avatar NoVaAmPro (97.56) Submitted: 6/7/2009 6:23:35 AM : Outperform Start Price: $43.78 K Score: +3.50

Recently added Kellogg's to the portfolio (starting to clean out some garbage, add some quality, and take advantage of the best buying opportunity possibly of my entire life). Cereal isn't going out of style, and let's face it -- even if mom and dad have to cut back during this economy, the kids still need to eat breakfast. And as the economy rebounds, watch for mom and dad to be more willing to pay more for the name-brand stuff.

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Member Avatar stockinger (63.69) Submitted: 5/26/2009 9:44:56 PM : Outperform Start Price: $43.36 K Score: +1.56

Well known brands that will continue to sell, a healthy dividend and resistence to economic hard times make this a winner.

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Member Avatar Treva23 (82.89) Submitted: 5/26/2009 12:14:45 PM : Outperform Start Price: $43.06 K Score: +1.63

The worse the economy gets the more food that will be eaten in the home, at any rate it will help Kellogg out.

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Member Avatar MRSTARBUCKS (73.45) Submitted: 5/19/2009 2:51:21 PM : Outperform Start Price: $43.14 K Score: +2.77

GOOD FOODS

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Member Avatar matcort (39.71) Submitted: 5/6/2009 3:42:23 PM : Outperform Start Price: $42.12 K Score: +5.52

Cereal is cheap. I think that it will be bought because it isn't a meal that only rich people can afford, and is one of the cheapest things around for its quality. That's what people want in this economy.

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Member Avatar LRMarbitrage (98.13) Submitted: 4/28/2009 7:15:16 AM : Outperform Start Price: $37.88 K Score: +10.11

Dividend

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Member Avatar COOLSTOCK (68.09) Submitted: 4/24/2009 3:31:12 PM : Outperform Start Price: $38.36 K Score: +11.30

good products

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