$49.81 -0.40 (-0.80%)
2/10/2012 4:04 PM

Kellogg Company (NYSE:K)

CAPS Rating: 4 out of 5

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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Member Avatar siri22 (< 20) Submitted: 1/22/2012 2:33:26 PM : Outperform Start Price: $51.04 K Score: -4.58

Gotta eat

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Member Avatar rocketman25 (< 20) Submitted: 11/30/2011 1:44:03 PM : Outperform Start Price: $48.84 K Score: -6.37

With the economy down, or in some estimations side-ways, consumer staples are a defensive play and normally go up. This has not been the case for K. With a new 52 week low reached on 11/29 this stock is posed for a rebound, and should outpace the S&P over the next 6 months.

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Member Avatar SnowBawl (< 20) Submitted: 11/30/2011 8:16:19 AM : Outperform Start Price: $48.78 K Score: -6.69

Investor Place dividend stocks for December.

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Member Avatar joryko (98.79) Submitted: 11/22/2011 11:03:19 AM : Outperform Start Price: $49.05 K Score: -5.58

On 52 week low and a safe pick with euro nervousness.

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Member Avatar Reddragyn (69.20) Submitted: 9/22/2011 4:51:05 AM : Underperform Start Price: $51.42 K Score: +21.77

Major Sort (bulk/short)

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Member Avatar RallyCry (< 20) Submitted: 8/31/2011 3:53:14 PM : Outperform Start Price: $53.74 K Score: -17.48

Current Parameters
Return on Equity (TTM)
5.00 - 7894.00
Market Capitalization
>= 10B
Industry
Food & Beverage
Gross Margin
40.00 - 99.80
CAPS Rating
All on 2011-08-30

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Member Avatar colddrink73 (98.86) Submitted: 7/12/2011 8:41:53 PM : Outperform Start Price: $54.91 K Score: -11.00

It has a great brand name, nice products, and a dividend.

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Member Avatar unkie5 (69.83) Submitted: 6/16/2011 5:43:39 PM : Underperform Start Price: $54.19 K Score: +13.11

Product packaging is too small and people who are without jobs are buying value.

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Member Avatar whyaduck1128 (32.14) Submitted: 6/10/2011 5:30:26 PM : Underperform Start Price: $54.08 K Score: +12.94

Demand for its best-known products is not increasing, especially RTE cereals.

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Member Avatar sabaisio (< 20) Submitted: 3/30/2011 4:47:46 PM : Outperform Start Price: $52.51 K Score: -6.48

It's the Breakfast comodity of "Champions."
With the high rise of different foods, people
might cut down on vegetables for salad; cheeses
to put on the toast etc, And go over to bigger
cereal breakfast that has all the vitamins in one
package.

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Member Avatar tommyboy1969 (< 20) Submitted: 2/17/2011 4:51:13 PM : Outperform Start Price: $51.41 K Score: -3.10

breakfast is good.......

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Member Avatar Odiseo (< 20) Submitted: 2/4/2011 11:56:29 AM : Outperform Start Price: $47.23 K Score: -4.36

Stedy dividend, should keep up with the market

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Member Avatar sssandhu78 (44.28) Submitted: 10/30/2010 9:12:12 AM : Outperform Start Price: $48.40 K Score: -9.93

Booring !!!

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Member Avatar tobgj (34.99) Submitted: 10/27/2010 2:41:56 PM : Outperform Start Price: $47.13 K Score: -8.18

A bit risky in the short term, but a good buy-in price for a long term holding,

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Member Avatar BrodieMan720 (93.69) Submitted: 10/1/2010 10:41:19 AM : Outperform Start Price: $48.64 K Score: -15.18

The Motley Fool told me to.

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Member Avatar megastockmaster (56.66) Submitted: 8/2/2010 2:56:04 PM : Outperform Start Price: $51.23 K Score: -26.35

the silver volcano

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Member Avatar hybridinvestor (51.01) Submitted: 4/25/2010 8:08:53 PM : Underperform Start Price: $50.79 K Score: +12.20

We will continue to see a rotation out of defensive issues into economic cyclicals as more people realize that the economy is strengthening. Generally speaking, many of the big/mega-caps are not the place to be....yet!

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Member Avatar amckane (78.91) Submitted: 3/10/2010 11:12:05 PM : Underperform Start Price: $49.96 K Score: +17.44

Fairly valued company. Rest of market, for irrational reasons, will outperform this stock.

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Member Avatar whimtrail (< 20) Submitted: 2/8/2010 5:04:49 PM : Underperform Start Price: $49.13 K Score: +24.03

Lack of vision in their product and business develpment on a global basis makes the company stagnant.

The acquisition of Keebler, dated in 2001 has provided some marginal growth and volume increase in Mexico and Latin America. No strong margin sements. Poor performence in Europe, Australasia and North America.

Alternative is Nestle. A research innovative expansion, quality control fully owned and managing suppliers with clear standards and targets around the world.

Financial performence of Nestle has been driven by innovative nutitional driven acquistions and product development centers around the key segments in the world.

Management, as well as boardmember selections during the last 5 years reflect the Nestle aggressiveness while Kellogg's has been "old fashion" as usual. A mid western cereal packaged food business. The leadership changes in 2001 have depleated the opportunities set forth in the late 1990's.

The only major growth generated in Kellogg's comes from the Cashi Brand. Currently following a similar business implementation as the Kellogg branded products.

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Member Avatar PJR02 (59.45) Submitted: 1/13/2010 9:53:18 AM : Outperform Start Price: $50.60 K Score: -19.52

history of increasing dividend as well as beating earnings expectations

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