Kellogg Company (NYSE:K)

CAPS Rating: 4 out of 5

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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Member Avatar aquariumtown (68.05) Submitted: 3/30/2007 6:13:54 PM : Outperform Start Price: $44.40 K Score: +14.98

Corn plantings reported up 3/30/07 suggesting corn prices will not rise out of control with ethanol. Consumer goods also may not be as volatile as some other portions of the market this year. I looked at this stock because I've been impressed with the expansion of the Kashi brand, which looks to me like an excellent read of part of an emerging market.

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Member Avatar Speedlimited (< 20) Submitted: 2/27/2007 11:37:02 AM : Outperform Start Price: $43.17 K Score: +18.68

Kellogs one letter says it all. It has developed and refined more sugar products than anyone. it now has special protein water. It has always been about health and nutrition but will in the coming months roll out series of products aimed to enhance our health and at the same build up the immune system of its stock price.

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Member Avatar sammyoz (< 20) Submitted: 2/17/2007 10:04:17 AM : Underperform Start Price: $42.66 K Score: -21.52

Ethonol.

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Member Avatar mtthwpigott (95.15) Submitted: 2/11/2007 10:12:50 PM : Outperform Start Price: $42.18 K Score: +21.78

Breakfast is becoming a bigger and bigger deal in households, especially for teenagers. with ACT tests and everything almost every week, they need to get their energy.

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Member Avatar pgabrent (< 20) Submitted: 2/8/2007 10:10:01 PM : Outperform Start Price: $42.18 K Score: +22.51

people want organic at thier own grocery stores not some specialty store

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Member Avatar ROXYMUSIC1 (66.10) Submitted: 1/6/2007 10:01:23 AM : Outperform Start Price: $42.62 K Score: +18.36

Snap, Crackle, Pop

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Member Avatar dpmf (94.95) Submitted: 12/18/2006 2:11:44 AM : Underperform Start Price: $43.58 K Score: -16.99

Great company, rich valuation.

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Member Avatar AnnieBabe100 (< 20) Submitted: 12/8/2006 2:41:14 AM : Outperform Start Price: $42.62 K Score: +18.57

Everyone eats cereal for breakfast.

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Member Avatar sleepyseth (97.28) Submitted: 11/3/2006 3:08:39 AM : Outperform Start Price: $42.61 K Score: +15.82

Kellog's is a great company at managing the street, similar to Colgate-Palmolive. They can manage to have an extremely slow quarter, poor by most companies standars, but still please the street. K often beats numbers, which has often is set at an unreasonably easy number. The forecasts had gotten to the point where they had started to drift so low that we are now seeing the analysts raising guidence following the company's statements. These raised numbers still won't be so fast, but will be better than what was expected and should give this stock a near term pop of 15% or so by the next quarter. I would get out after it runs up and wait for it to pull back again. It is a soldid company with good fundamentals and the near term is improving, but it does not deserve a huge P/E and will drop back to where it should be after this little run plays out.

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Member Avatar wilt72 (42.17) Submitted: 10/25/2006 3:29:47 PM : Outperform Start Price: $42.67 K Score: +16.35

ncreasing product offerings, quick to market with changing consumer desires

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Member Avatar kayjay40 (93.59) Submitted: 9/30/2006 2:32:56 AM : Outperform Start Price: $42.39 K Score: +13.57

Kellogg's has been quiet a long time. I feel it is undervalued and has a 2.3 % dividend

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Member Avatar hip2trade (65.31) Submitted: 9/24/2006 11:05:37 PM : Outperform Start Price: $42.96 K Score: +10.59

People are loyal to their name brands.

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Member Avatar kboyan (71.56) Submitted: 8/22/2006 8:17:37 PM : Outperform Start Price: $42.78 K Score: +9.30

great company

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