The Kroger Co. (KR)

Kroger is a good hold right now. Kroger offers good total return potential to 20012-2014. On a relative P/E basis, it is trading near the low end of its historical range. I would hold onto Kroger through 2014. Compared to Whole Foods, I would pick Kroger. Kroger tries to lower prices, and Whole Foods is for those willing to spend marginally more, and considering that disposable income is down by 1 percent as of Sept. 2009, people are probably more likely to purchase cheaper substitutes.

Grocery Stocks are undervalued compared to the market over the last downturn and have yet to be spotted. Kroger specifically is one of hte strongest with the weakest current P/E ratio. No downside to a cheap well run grocery.

Consumerism may have dropped but its here to stay, KG is expanding it's line of branded increasing it's market share against the branded ones. In difficult times like these, consumers are more likely to try these, question is, will they stick with the branded product when the economy recovers?

Food prices are bottoming out and Kroger will show why its one of the top food distributers.

Appears to have good upside momentum. I don't see much downside and the shares have been strong recently...

I am expecting a 64% return. In a weak economy a grocery distributer should be an outperformer, but even in a good economic evironment I believe the stock is undervalued. MSN stock scouter gives the company a 7.

Kroger is a great long-term value at its current price. Even though it is the largest grocery chain in the U.S., it still has room for growth, particularly through it's gas stations, which are only included in about one-third of its stores at present. I also like the strong store brand that allows them to keep prices low (and offer organic products at competitive prices), and they provide good discounts. Plus, I think there is room for growth through Kroger Personal Finance and the credit services offered through this venue. In general, I've been satisfied with Kroger as a customer and as a shareholder, and I think this will continue and Kroger will outperform the broader market.

Management seems to be trying awfully hard, but KR has a large debt load to get under control.

Value. Long at 20.50 target 26.00

Kroger was hammered today (September 15 2009) because it failed to meet earnings expectations. What was overlooked in the sell-off is that Kroger's non-fuel grocery sales actually increased. It was tighter margins that pinched the profit. This is exactly the opposite of Safeway and Whole Foods, who are seeing sales decline. Their leaders Steve Burd and John Mackey seem baffled that people won't pay high prices for groceries. Meanwhile, Kroger and Trader Joe's continue to offer fair prices and attract the shoppers not already purchasing at Walmart and Costco.

I'm bullish on Kroger's earning power over the next few years. Long at $20.40.

a good grogery stores

I love Kroger. Not a popular "stock", 10x earnings, not far off the 52 week low....great time to buy this and hold on. hopefully the price goes lower so i can buy more

a good supermarket brand

Ford Strong Buy, S&P (4 or 3 stars), Member of S&P 500

Attractive P/E. Strong and steady cash flow and profitability.

One of the country's largest supermarkets. Well run company with good earnings report. Still building new stores and growing despite the economy. People still have to eat so they will give up other purchases first. The customers are buying less name brand items. Approximately 30% of items sold are store brand which are cheaper for the customer and more profitable for Kroger. With continued growth it is just a matter of time before Wall St. catches up with this stock.

25,34 US$ el 22 Septiembre

PEOPLE HAVE TO EAT AND THEY GET THEIR FOOD FROM THE GROCERY STORE AND KROGER IS A BIG ONE.

Upthumb. Good balance sheet. Nominal cash flow. Nominal dividend. Debt a bit high at 1.5. Stock will probably be flat.