Lamar Advertising Company (LAMR)
An outdoor advertising company that operates three types of outdoor advertising displays: billboards, logo signs and transit advertising displays.
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Fewer companies are advertising on billboards for various reasons: 1) companies are going bankrupt...there's less competition for your business 2) money is tight. even though marketing SHOULD be the last thing to go in the budget, it's often the first. 3) advertising rates are going down everywhere...tv, radio, newspapers all want your ad. billboards become less attractive when you have so many other options in the media for less money
Lamar's stock price is 150 times its earnings. Do you really think it's going to grow that fast? Nonsense, it's business is bound to shrink in the near term. So I'm not saying they will fail or go under, no, their business structure is solid, but a fair value for their stock price is about $5-$7 in my opinion. So I'm "selling it" for $29, and I'll "buy it" when it drops back to a fair value.
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LAMR has an illiquid balance sheet and a too high valuation compared to its sales potential. It is also loss making at least until 2011.
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Rated one star.
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This company is strapped with debt and declining financials. The recent run up was due to a short interest that was greater than the company float. I see this company returning to the $5-7 level.
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Going to the way side. Billboards are nice, but companies are finding that online advertising is going to be the way to go.
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I think outdoor advertising is a good way. With Newspaper struggling advertising will drop there. Television changing with tivo and on demand commericals are being seen less. Outdoor advertising is one of the few alternatives to online advertising.
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Any growth in advertising will be online. As online advertising erodes conventional advertising budgets, Lamar's debt and P/E in the 70's will spell disaster for investors.
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worst caps 30 days
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OUTDOOR PRODUCTS
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BUY now, first target - 40$ . I shall SELL there, looks suspiciously.
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way overvalued
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Though LAMR has lost over 35% of its market cap over the past twelve months, it is still way overvalued and shorts are primarily long term shorts having shorted in the $65 range. There is little chance that any 'short squeeze' can occur as the number of shares shorted has remained above the 17 million mark for quite some time.
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What good is advertising off the highway if no one can afford to drive and see the ads? You know the direction...
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Digital signs are the future and this advertising is much more attractive to the communitiies and much better for advertisers at a good rate compared to the other options out there that seem to get worse- do you even read a hard copy newspaper daily? If so, you ar probably not reading this.
Recs
Lamar has been suffering from the economic downturn but they will eventually move back into the $50 - $60 range once things pick back up. Digital will bolster their sales with both national & local sales benefitting from the flexibility and as the technology moves forward, the price to deploy these units will decrease. ROI will move downward & allow Lamar to further reduce its overall debt.
This company will continue to make strong gains, and have some occasional setbacks. Regardless this company is managed very well and look for growth opportunites in the future.
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P/E too high, nothing to justify it
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PE is in the 70's , whereas the advertising industry/sector average is about 44.
I never though much about this company, but a few days back I was driving from Chicago to Indiana and couldn't help but notice how many Lamar signs were not updated - they had ads from movies and events from last summer. If you have ads up that long, that aren't supposed to be up anymore, it only tells me that demand is dropping.
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Hate their billboards. This company produces eyesores and will lose business as people become more annoyed by invasive advertising (covering up landscapes, the (formerly) nice view from the highway of the mountains, etc.). Hawaii has already banned billboards and other states will follow suit, eventually.
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P/E, ROA, and ROE

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