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$7.25 -0.05 (-0.68%)
7/18/2008 3:58 PM

eLong, Inc. (ADR) (LONG)

CAPS Rating:
****

The Company is an online travel service provider in China. It utilizes a centralized modern call center and web-based distribution technologies to provide our services.

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Total Players

172 Outperforms
13 Underperforms
 

All-Stars

37 Outperforms
5 Underperforms
 

Wall Street

0 Outperforms
1 Underperforms
 

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Players bearish on LONG are also bearish on:

Ticker Tags

China (151), Micro Cap (4824), Personal Services (23), Rule Breakers Universe (161)
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eLong, Inc. (ADR) At A Glance

Current Price: $7.25
Last Trade Time: 7/18/2008 3:58 PM
Open: $7.30
Previous Close: $7.30
Daily Range: $7.20 - $7.36
52-Week Range: $6.66 - $13.17
Volume: 74,464
Market Cap: $160.89M
P/E Ratio: 251.25
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LONG VS S&P 500 (SPY)

LONG 12 month chart vs. S&P

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Top Bull Pitch

Recs

3

eLong, Inc. (ADR) (LONG)

Avatar sfarley1 (< 20) Submitted: 1/06/08 9:57 PM

eLong has a prestine balance sheet with $164 million in cash, no debt, and just a $200 mil market cap. US based stocks are under a ton of pressure right now and elong actually is a safe value play. At the same time it is in the white hot Chinese Internet industry. They are the #2 travel play in c...More

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Top Bear Pitch

Recs

1

eLong, Inc. (ADR) (LONG)

Avatar chk999 (99.99) Submitted: 11/19/07 11:45 AM

Seem pretty expensive for how much it makes and I think the Chinese market is going to deflate.
A lot.

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Recs

0

 (LONG)

Avatar FleaBagger (99.59) Submitted: 6/16/08 4:07 PM : Outperform Start Price: $7.77 LONG Score: 1.25

As long as they don't spend those yuan, they should go up in plummeting dollars for a while. The Chinese travel angle is more speculative, because who knows whether or not this company will be able to capitalize on it. The chance that they will seems like pretty prudent speculation, though. It will have tailwinds for years, due to increased travel between Taiwan and the mainland resulting from the island's new political direction.

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Recs

0

 (LONG)

Avatar BetterBizBooks (< 20) Submitted: 6/16/08 3:29 PM : Outperform Start Price: $7.82 LONG Score: 0.34

Multi-year play on middle income china growth, more travel, more disposable income etc.





Key element right now is that you get to buy this thing near cash value so the downside appears limited with 30% top line growth.

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Recs

0

 (LONG)

Avatar xf10036 (< 20) Submitted: 6/05/08 2:42 PM : Outperform Start Price: $7.84 LONG Score: 1.84

Cash is king.

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Recs

0

 (LONG)

Avatar foolishddaryl (< 20) Submitted: 5/22/08 3:40 PM : Outperform Start Price: $9.05 LONG Score: -10.20

Can't argue with the facts. Chinese travel is going to grow exponetially, and elong will benefit.





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Recs

0

 (LONG)

Avatar faesgill (39.89) Submitted: 5/22/08 11:51 AM : Outperform Start Price: $9.07 LONG Score: -10.48

Concurrent to ctrip and will be probably buyed by them. Technically very practical to use, great latest technologies use and for internal flights in china the flights are cheaper than on Ctrip. With the olympic games coming their revenue will increase.

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Wall Street

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Pick
Player NamePlayer RatingStart
Date
CallTime FrameStart
Price
Stock
Gain
S&P
Gain
ScorePitch
TrackCitigroup 88.93 09/07/07 09/07/07 Underperform NS $8.89-18.45%-13.95%+4.50

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