eLong, Inc. (ADR) (NASDAQ:LONG)

CAPS Rating: 1 out of 5

The Company is an online travel service provider in China. It utilizes a centralized modern call center and web-based distribution technologies to provide our services.

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Member Avatar EclecticRecluse (79.65) Submitted: 5/25/2011 10:01:35 AM : Underperform Start Price: $24.01 LONG Score: +77.56

Increasingly Excessive P/E

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Member Avatar PyroDoc (< 20) Submitted: 5/12/2010 2:03:59 PM : Outperform Start Price: $11.49 LONG Score: -15.50

Overall, China travel has huge upside!!

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Member Avatar directd (73.27) Submitted: 2/4/2010 10:58:44 PM : Underperform Start Price: $10.20 LONG Score: +12.65

Will be a good company to invest in one day, but not at PEM over 100.

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Member Avatar BetterBizBooks (< 20) Submitted: 6/16/2008 3:29:52 PM : Outperform Start Price: $7.82 LONG Score: +76.55

Multi-year play on middle income china growth, more travel, more disposable income etc.

Key element right now is that you get to buy this thing near cash value so the downside appears limited with 30% top line growth.

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Member Avatar faesgill (53.50) Submitted: 5/22/2008 11:51:55 AM : Outperform Start Price: $9.07 LONG Score: +48.24

Concurrent to ctrip and will be probably buyed by them. Technically very practical to use, great latest technologies use and for internal flights in china the flights are cheaper than on Ctrip. With the olympic games coming their revenue will increase.

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Member Avatar crayongoblin (82.04) Submitted: 5/9/2008 1:05:35 PM : Outperform Start Price: $9.41 LONG Score: +40.58

Long term play. Much weaker than CTrip, a clumsy, distant second, but will ride on CTrip's coattails up to the Olympics. Then may be bought out by a larger rival, so this stock is a good buy and hold.

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Member Avatar AdrianoMeloni (< 20) Submitted: 5/6/2008 5:26:33 PM : Underperform Start Price: $9.82 LONG Score: -35.83

The recent flurry of high profile exits among Expedia's international businesses leaves this stock at a severe disadvantage for at least the next two years.

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Member Avatar ajkamal (47.14) Submitted: 3/15/2008 3:04:30 PM : Outperform Start Price: $8.36 LONG Score: +49.04

Great potiental on the long run

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Member Avatar 102971 (20.84) Submitted: 2/28/2008 1:17:03 PM : Outperform Start Price: $8.52 LONG Score: +57.75

Likely to be taken over, maybe by CTrip.

Cash represents approx. 75% of market price.

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Member Avatar sfarley1 (< 20) Submitted: 1/6/2008 9:57:07 PM : Outperform Start Price: $7.89 LONG Score: +79.54

eLong has a prestine balance sheet with $164 million in cash, no debt, and just a $200 mil market cap. US based stocks are under a ton of pressure right now and elong actually is a safe value play. At the same time it is in the white hot Chinese Internet industry. They are the #2 travel play in china behind Ctrip. They have 2000 employees vs Ctrips 5550. The most important stat is that their market cap is just $200 million versus Ctrips $4 billion. eLong is bound to close this gap. I think smart money moves out of Ctrip and into eLong in 2008 as the Beijing Olympics approach. Barry Diller from Expedia/Interactive Corp has start a turnaround at eLong. His Expedia division owns 52% of the stock so they want to see it go up so it can be a multi billion dollar holding for them. The $164 mil cash cushin is a big time floor on the stock. It can;t go much lower but it can go much higher!

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Member Avatar GregPardo (< 20) Submitted: 12/21/2007 2:27:50 PM : Outperform Start Price: $7.75 LONG Score: +89.61

Top 5 reasons.

1. Working with expedia
2. Chinese Olympics
3. Low cost stock
4. Recommended by Fool
5. Because if you buy it...it helps me.

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Member Avatar StockAdvisor (< 20) Submitted: 10/10/2007 4:50:20 PM : Outperform Start Price: $11.30 LONG Score: +24.56

Current Price: $10/share

Book value: $6.33/share

Cash: roughtly $120 million in the bank

Current market cap is only 225 million

The number 2 travel website in China with it's main headquarters in Beijing, elong will post strong earnings in 2008 as a result of the added tourism of the 2008 Beijing Olympic games

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Member Avatar fnu149 (< 20) Submitted: 10/7/2007 9:20:11 PM : Outperform Start Price: $9.96 LONG Score: +44.55

It's like a relationship between Coke and Pepsi(maybe I exaggerated a bit here), but there is always a room for the number 2 player. The market is just too big, Elong will be okay and get to the green numbers. I see a good potential of a short term fast gain in this stock and/or a good long term investment.

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Member Avatar NorthWestHuslter (< 20) Submitted: 10/1/2007 1:37:08 PM : Outperform Start Price: $9.82 LONG Score: +46.28

Software screening pick found mutable strong bullish signals.

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Member Avatar popsstocs (< 20) Submitted: 9/25/2007 3:24:05 AM : Outperform Start Price: $8.78 LONG Score: +64.60

Another one of pops cheap chinese stocks that will no doubt get its share of the billions spent in 2008 travel.Although pops and grandma are BIG fans of the fool and he is right (CTRP) at $50 a share is the top dog looking for the gold medal,but at $8 or under a share and listed in the top three and growing,this one gets the pops 360 all around look,and maybe the bronz come late 2008.I travel to china often and this one makes pops list of cheap but under estimated chinese stocks.

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Member Avatar NuggetOne (90.54) Submitted: 7/25/2007 12:43:25 PM : Outperform Start Price: $10.15 LONG Score: +37.06

Big market. Good customer service. CTRP is the big dog, but plenty of business for others, especially with the Olympics coming to China next year.

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Member Avatar ZhanboS (36.49) Submitted: 7/7/2007 7:06:38 AM : Underperform Start Price: $10.30 LONG Score: -36.00

I shrt term, this stock will at best stay the same, likely go down.

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Member Avatar virtualkccontra (< 20) Submitted: 6/18/2007 10:57:27 PM : Outperform Start Price: $10.11 LONG Score: +38.71

contra fool

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Member Avatar taxreform12 (< 20) Submitted: 5/20/2007 2:24:30 AM : Outperform Start Price: $9.90 LONG Score: +40.31

We have a myriad of choices in the US for online travel booking and the same is true in China. CTRP is the cash cow that everyone is currently touting but that doesn't mean #2 LONG should be forgotten.

I prefer to buy low and sell high and I think LONG is a company that's capable of meeting my expectations. However, I'm a bit short on the timeframe that I originally listed. I plan on selling LONG one to two months before the '08 Olympics.

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Member Avatar wbcm (< 20) Submitted: 5/16/2007 8:14:09 AM : Outperform Start Price: $10.00 LONG Score: +38.45

LONG: EV/revenue = 2.2

CTRP: EV/revenue = 16.

LONG is very cheap for a business that is growing 20% top line in a vast grows potential in China. China's travel market is large enough for more than one players. LONG will do well long term.

I will buy long thousand times over!!! I will bet $10000 that LONG (stock) will outperform CTRP in next five years.

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