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Make-up, etc. are feel good products that even sell during bad times. True, maybe the purchases may not be as large in value, but the products still move over the counter.
Despite being the world leader, they still room for large growth in existing markets and under penetrated emerging markets.
Aging, vain baby boomers who can't afford to look old because they must stay in the job market.
always coming out with new products.
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