Southwest Airlines Co. (LUV)

After CNBC asks me about Costco, they can ask me about Southwest. Shockingly, I am the score leader for yet another billion dollar company. Maybe I can get one of these companies to hire me as an advisor?

One of the few airlines making a profit. I love traveling on Southwest....they can move more people in less time,on time,and have fewer extra charges than anyone else in the airline business. "Keep up the good example of how to run a successful airline" !

Well run and fuel cost under controll

They are one of the few major airlines with a good reputation still intact.

I think their fuel hedges will ultimately help them long term - strong service & solid mgmt.

Great management - CEO Gary Kelly
Very friendly to customers, no baggage fees, extremely good customer satisfaction ratings, very new fleet of 737's.
Analyzing the income statement shows a cutting of costs simultaneously with an increase of revenue. It is not a fluke that this company is the only airline carrier to be in the black this past quarter; it is due to good leadership and decision making.

Southwest has always been an airline for the people. My friend recently missed his flight and was searching for another flight to get back home so he wouldn't have to miss work. Other airlines had flights for $800 but somehow he found a SouthWest flight for $400.

For $10 this stock is a no brainer.

Oil prices are the main problem for this stock. Once the economy starts to expand, this stock will take off since it is the best run airline in the US.

Awesome flights, few delays, funny flight attendants... and it is always exciting to get that A1 ticket!

Strong buy even during bull...

Great AIrline

Like Ford, it's the only one left standing.

Luv hasn't reached their October levels yet. Lots of room to grow

By far the most efficient and friendly airline. Plus I am pretty sure they are the only airline that still checks your bags for free, which is great especially in this economy.

Long term superstar of the Airline industry....they simply make more good decisions than every other airline.

The rest of the airline industry is underwater. The investor who can hold on long enough will get a company that can pick up a lot of lost volume.

From personal experience Southwest has been fantastic in all facets of their business: scheduling, employees, direct flights, etc. The CEO even helps throw bags on the plane and works with the regular employees. Their direct flights are fantastic as well as their prices. Airlines in general are taking a hit, but Southwest is going to do very well in the coming years.

This portfolio tracks the performance of good companies vs. evil companies.

Good elements:
-#33 Best Corporate Citizen
http://www.business-ethics.com/node/75
-Point-to-point flights much more environmentally friendly than hub & spoke
-If LUV didn't exist, just imagine how awful flying would be...

One of the best run airlines in the business; it will turn around as the economy turns around and out perform the overall S&P.

Still the only airline in the black, Southwest is an exceptionally run company that has the entire work force behind its success.

Some short term risk, very high longterm potential