Southwest Airlines Co. (NYSE:LUV)

The problems of AA, along with the end of the Wright amendment and the acquisition of AirTran, will drive increasingly market share and pricing power. The more important advantage of SWA, overall, is the corporate culture which is unique in the business world. Ultimately, SWA will be more productive with this culture than its competitors.

The only airline that doesn't suck in the eyes of its passengers.

The stock has been in the doldrums for several years now, and I honestly don't see anything on the horizon that's going to change that. The business model is sound (well, as far as airlines go), but where's the growth? Where's the catalyst that pumps the stock price? I just don't see it.

Becoming US leader in sector.

Likely to outperform as deflation takes hold.

Let's examine the industry this company operates in: People love to hate airlines because they are continually disappointed by them. However, they are a necessity of life. Oh, and the fuel is expensive and the margins are...LOOK, make no @#!%$ mistake about it: airlines are in business to make money and they do. Poorly run airlines do not. What to do? Invest in one that is on the list of most loved by the employees that work there. One that is most loved by the people who fly them (no BS fees and the like, just a straight ticket without promises. Hey it works.

Worst Stocks List by dee gill

steady balanced corporation with solid leadership

In addition to American's bankruptcy helping Southwest climb, they should receive their Single Operating Certificate from the FAA at the beginning of 2012. United received theirs today (Dec 1, 2011) and, as a result, their stocks rose approx. 8%.

With great service and friendly people offering an awesome value to their customers I do not see how this company won't come out on top

PE way too high for industry

LUV is the airline with the clearest strategy and the product which is most differentiated from its competitors. The airline industry overall seems like a terrible place to invest, but if a string of bankruptcies hit, LUV will be the last to go. The troubles AMR ran into yesterday make this stock particularly cheap at the moment.

2014 should be a big year.

Higher Fuel Prices and Adding several new models of airplaines each of which will have to have it's own maintance facilities and requires extra repair crew training .

Let's face it, is any airliner out there going to overthrow Southwest? If you don't believe so, then when the Airline industry picks up, so will this stock. It's pretty cheap. Why not gamble a little on it?

Trading low. Should be steady long term investment.

The best of one of the worst industries, expect more consolidation in the next few years

Right now at about $8.00 they seem pretty cheap. I have business dealings with them and they are a pleasure to deal with. I prefer to fly with them. I also have faith in the managementt.

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