+ Watch MCD
on My Watchlist
With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.
Earnings report was a killer for q1..2015
US will drag, too utterly reliant on a product on the wrong end of macro health and food trends. International diversification will help but ultimately a laggard
Oak Brook vs franchisees
Falling sales will cause panic.
A Grand Adventure Dividend Holding:http://boards.fool.com/the-grand-adventure-121197.aspx
Brand image and too much new competition.
MCD is trying to turn this around, but there is so much working against them. This is particularly true in the public perception of the quality of their food and of the increasing pressure to provide a living wage.I don't think MCD is dying anytime soon, but I also can't see it outperforming the S&P.
Not real food and the service experiences at McDonald's leaves much to be desired.
People are finnally starting to realize that Mc Donald's stinks
The big McD is in big trouble. From a consumer perspective, they no longer have a decent, competitive hamburger on the menu. They had some good premium burgers that were discontinued in 2013 due to high beef prices, and what has replaced it is the old Quarter Pounders dressed up in various ways that can't make up for the average meat, bun, and toppings, even under the new design your own burger menu that's rolling out. The menu keeps changing as they try to throw anything at the wall that will stick, and as soon as I find something I like, they discontinue it. The constant changes in menu format, layout and design are frustrating and annoying from the consumer perspective. They keep pushing aggressively new items I wouldn't touch with a ten foot pole. There are so many superior fast casual burger and other options for only a little bit more, and this is where I think the market is heading overall, particularly in North America and Europe. Seems like total chaos, no coherent strategy. I am betting against this former stellar performer big-time, and have no confidence that the recent CEO change will make any difference in the near term (1-2 years minimum) and beyond.
Like Baseball and Apple Pie....Micky D lives on.
will fail to CORREcT CAUsE OF EARNiNGS DECLINE
too many negative comments by the bobbing heads
Popular bandwagon to pick the Golden Arches to under perform as consumers are not picking them to eat under. Its a huge ship to alter direction and a short while back it made some poor course corrections that now need to be righted. It will, and then it will be time to jump back on.
Americans love fast food= factAmericans have more disposable income due to lower fuel = factOne of the biggest beneficiaries of this tax cut esq oil windfall will be fast food = opinion
The board is realizing the problem now
the basics are always a winner long term
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