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With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.
A Grand Adventure Dividend Holding:http://boards.fool.com/the-grand-adventure-121197.aspx
Brand image and too much new competition.
MCD is trying to turn this around, but there is so much working against them. This is particularly true in the public perception of the quality of their food and of the increasing pressure to provide a living wage.I don't think MCD is dying anytime soon, but I also can't see it outperforming the S&P.
Not real food and the service experiences at McDonald's leaves much to be desired.
People are finnally starting to realize that Mc Donald's stinks
The big McD is in big trouble. From a consumer perspective, they no longer have a decent, competitive hamburger on the menu. They had some good premium burgers that were discontinued in 2013 due to high beef prices, and what has replaced it is the old Quarter Pounders dressed up in various ways that can't make up for the average meat, bun, and toppings, even under the new design your own burger menu that's rolling out. The menu keeps changing as they try to throw anything at the wall that will stick, and as soon as I find something I like, they discontinue it. The constant changes in menu format, layout and design are frustrating and annoying from the consumer perspective. They keep pushing aggressively new items I wouldn't touch with a ten foot pole. There are so many superior fast casual burger and other options for only a little bit more, and this is where I think the market is heading overall, particularly in North America and Europe. Seems like total chaos, no coherent strategy. I am betting against this former stellar performer big-time, and have no confidence that the recent CEO change will make any difference in the near term (1-2 years minimum) and beyond.
Like Baseball and Apple Pie....Micky D lives on.
will fail to CORREcT CAUsE OF EARNiNGS DECLINE
too many negative comments by the bobbing heads
Popular bandwagon to pick the Golden Arches to under perform as consumers are not picking them to eat under. Its a huge ship to alter direction and a short while back it made some poor course corrections that now need to be righted. It will, and then it will be time to jump back on.
Bad image in an increasingly health conscious world.
Americans love fast food= factAmericans have more disposable income due to lower fuel = factOne of the biggest beneficiaries of this tax cut esq oil windfall will be fast food = opinion
The board is realizing the problem now
the basics are always a winner long term
The dollar menu new advertisement should be "It's a dollar, what did you expect?"I personally (age 30, 150 lbs) don't touch the stuff but would love MC'ds to bottle the special sauce and put it on the shelves at retail stores being that is someting I would buy.In the long run, and by looking around at people, I think MC'd will be fine. Honestly I think they should just bite the bullet, put a well made burger on the menu, charge me $7-10 for the thing and I'll gladly come back.Also, the whole commercial "see it's all white meat" is a fail. We do inspections at our company and everyone knows to shape-up a few days before the inspection. I highly doubt MC'd just dropped in unexpected asking to look around. I wasn't born last night and I can smell something akin to cow pasture at times passing your stores. Wendys is worse, oh god just freeze the things!
To big to fail, mcd will figure it out
Despite their shortcomings. They are still the number 1 fast food in the world with a great dividend
The stock is down 10% from its highs and down 8.1% in the past 3 months on concerns about U.S.competition in the resturant space (U.S. is 30% of total sales), possible weakenss in Europe (4% of sales) and, of course, the China chicken supply issues (23% of total sales). However, the company's cash return story and stock action make it an interesting value play.
Worthless driven company using addictive chemicals and Yeast Addictive sugars to make addicts.
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