McDonald's Corp (NYSE:MCD)

CAPS Rating: 3 out of 5

With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.

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Member Avatar Volke (65.94) Submitted: 3/9/2015 10:35:29 PM : Underperform Start Price: $96.91 MCD Score: -1.13

Falling sales will cause panic.

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Member Avatar AdamGalas (< 20) Submitted: 3/3/2015 1:09:55 AM : Outperform Start Price: $99.97 MCD Score: +0.29

A Grand Adventure Dividend Holding:

http://boards.fool.com/the-grand-adventure-121197.aspx

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Member Avatar Sceaj (42.84) Submitted: 2/26/2015 1:23:39 PM : Underperform Start Price: $99.25 MCD Score: -0.97

Brand image and too much new competition.

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Member Avatar dlduff (40.39) Submitted: 2/23/2015 10:41:04 AM : Underperform Start Price: $93.21 MCD Score: -7.12

MCD is trying to turn this around, but there is so much working against them. This is particularly true in the public perception of the quality of their food and of the increasing pressure to provide a living wage.

I don't think MCD is dying anytime soon, but I also can't see it outperforming the S&P.

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Member Avatar mwinvestor (< 20) Submitted: 2/22/2015 8:39:34 PM : Underperform Start Price: $88.48 MCD Score: +25.61

Not real food and the service experiences at McDonald's leaves much to be desired.

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Member Avatar Austin15 (59.55) Submitted: 2/15/2015 6:18:29 PM : Underperform Start Price: $94.30 MCD Score: -5.23

People are finnally starting to realize that Mc Donald's stinks

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Member Avatar clickme999 (83.51) Submitted: 2/12/2015 4:47:44 AM : Underperform Start Price: $88.96 MCD Score: -8.94

The big McD is in big trouble. From a consumer perspective, they no longer have a decent, competitive hamburger on the menu. They had some good premium burgers that were discontinued in 2013 due to high beef prices, and what has replaced it is the old Quarter Pounders dressed up in various ways that can't make up for the average meat, bun, and toppings, even under the new design your own burger menu that's rolling out. The menu keeps changing as they try to throw anything at the wall that will stick, and as soon as I find something I like, they discontinue it. The constant changes in menu format, layout and design are frustrating and annoying from the consumer perspective. They keep pushing aggressively new items I wouldn't touch with a ten foot pole. There are so many superior fast casual burger and other options for only a little bit more, and this is where I think the market is heading overall, particularly in North America and Europe. Seems like total chaos, no coherent strategy. I am betting against this former stellar performer big-time, and have no confidence that the recent CEO change will make any difference in the near term (1-2 years minimum) and beyond.

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Member Avatar Hitler555 (30.55) Submitted: 2/11/2015 8:41:38 PM : Outperform Start Price: $93.24 MCD Score: +5.70

Like Baseball and Apple Pie....Micky D lives on.

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Member Avatar ruinas (55.35) Submitted: 2/11/2015 4:19:44 PM : Underperform Start Price: $93.24 MCD Score: -5.70

will fail to CORREcT CAUsE OF EARNiNGS DECLINE

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Member Avatar ywure (37.86) Submitted: 2/10/2015 9:52:07 AM : Underperform Start Price: $92.44 MCD Score: -5.38

too many negative comments by the bobbing heads

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Member Avatar HOGridin (73.57) Submitted: 2/6/2015 12:08:27 PM : Underperform Start Price: $92.49 MCD Score: -5.02

Popular bandwagon to pick the Golden Arches to under perform as consumers are not picking them to eat under. Its a huge ship to alter direction and a short while back it made some poor course corrections that now need to be righted. It will, and then it will be time to jump back on.

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Member Avatar mrgekko (58.40) Submitted: 2/3/2015 11:55:34 AM : Outperform Start Price: $92.31 MCD Score: +4.19

Americans love fast food= fact
Americans have more disposable income due to lower fuel = fact
One of the biggest beneficiaries of this tax cut esq oil windfall will be fast food = opinion

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Member Avatar calguy489 (23.15) Submitted: 1/29/2015 12:28:05 PM : Outperform Start Price: $91.97 MCD Score: +3.23

The board is realizing the problem now

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Member Avatar youstink (< 20) Submitted: 1/27/2015 1:17:29 PM : Underperform Start Price: $89.45 MCD Score: -8.04

shak

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Member Avatar Chemdawg (25.31) Submitted: 1/15/2015 3:01:18 PM : Outperform Start Price: $90.87 MCD Score: +4.39

the basics are always a winner long term

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Member Avatar Gr8BigBoom (66.45) Submitted: 1/13/2015 6:48:40 PM : Outperform Start Price: $90.66 MCD Score: +4.58

The dollar menu new advertisement should be "It's a dollar, what did you expect?"

I personally (age 30, 150 lbs) don't touch the stuff but would love MC'ds to bottle the special sauce and put it on the shelves at retail stores being that is someting I would buy.

In the long run, and by looking around at people, I think MC'd will be fine. Honestly I think they should just bite the bullet, put a well made burger on the menu, charge me $7-10 for the thing and I'll gladly come back.

Also, the whole commercial "see it's all white meat" is a fail. We do inspections at our company and everyone knows to shape-up a few days before the inspection. I highly doubt MC'd just dropped in unexpected asking to look around. I wasn't born last night and I can smell something akin to cow pasture at times passing your stores. Wendys is worse, oh god just freeze the things!

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Member Avatar sadye10 (< 20) Submitted: 11/4/2014 8:26:59 PM : Outperform Start Price: $93.35 MCD Score: +2.93

To big to fail, mcd will figure it out

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Member Avatar handushk (37.97) Submitted: 10/13/2014 11:41:24 PM : Outperform Start Price: $89.24 MCD Score: +0.12

Despite their shortcomings. They are still the number 1 fast food in the world with a great dividend

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Member Avatar NetsMasters (47.73) Submitted: 10/1/2014 9:34:10 PM : Underperform Start Price: $92.40 MCD Score: +0.39

Worthless driven company using addictive chemicals and Yeast Addictive sugars to make addicts.

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Member Avatar Tophinater (33.98) Submitted: 9/22/2014 10:35:20 AM : Underperform Start Price: $92.43 MCD Score: -2.42

I prefer Quiznos.

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