McDonald's Corp (NYSE:MCD)

CAPS Rating: 3 out of 5

With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.

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Member Avatar stocky5 (40.58) Submitted: 8/28/2015 2:42:20 PM : Underperform Start Price: $96.13 MCD Score: -0.03

With a one year price appreciation of 2.8%, compared to a 32.1% appreciation for its industry, investors might be asking "What Price Yield?" In fact, MCD's 5 year price appreciation is less than the industry's 1 year appreciation. Worse still, a measly 6.7% projected growth rate puts the Forward PEG at a sky high 3.0, an over 40% premium to both its own 5 year Forward PEG average, and to the S&P average. This is an expensive stock that has under-performed for an extended time interval. Analysts are lowering earnings estimates, despite the turn-around story. Plus, the company has failed to meet consensus earnings estimates in 5 of its last 6 reporting quarters. What Price Yield, indeed.

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Member Avatar kristm (99.71) Submitted: 7/25/2015 12:27:20 AM : Underperform Start Price: $95.16 MCD Score: -4.87

Declining sales, increasing competition, uneasy franchisees, poor reputation. Co may have to shed store count to become healthy again.

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Member Avatar cennywenny (61.24) Submitted: 6/24/2015 2:01:56 PM : Underperform Start Price: $96.14 MCD Score: -5.66

Pressure from workers to raise wages-unfavorable image (at least in US/Europe)-not innovating to keep up with trends

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Member Avatar gonelong (41.28) Submitted: 6/18/2015 4:02:17 PM : Outperform Start Price: $95.54 MCD Score: +6.52

DG50: http://seekingalpha.com/article/2764265-its-new-its-nifty-its-the-dividend-growth-50

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Member Avatar Herbstmd (54.34) Submitted: 5/24/2015 10:14:17 AM : Underperform Start Price: $97.14 MCD Score: -5.28

Adverse eating behavior on the public, too much competition. Pressure to raise wages.

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Member Avatar HayZeus (47.34) Submitted: 5/8/2015 2:33:13 PM : Outperform Start Price: $96.37 MCD Score: +5.70

Micky D 17,000,000,000 TRILLION BURGERS SOLD. THEY WILL CATCH UP TO THE DEBIT AT THIS RATE.

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Member Avatar tobyg74 (99.20) Submitted: 5/7/2015 12:37:54 AM : Underperform Start Price: $94.61 MCD Score: -5.91

yo

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Member Avatar WHOVPLLC (39.56) Submitted: 5/6/2015 2:01:33 AM : Outperform Start Price: $94.44 MCD Score: +6.84

McDonnald's is in the early stages of a long, slow turnaround plan -- at least they do have a plan that may just be successful. While investors wait, there is a reasonable dividend yield.

David

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Member Avatar TMFXLibris (35.11) Submitted: 5/5/2015 12:47:22 PM : Underperform Start Price: $94.26 MCD Score: -7.22

When I saw on Bloomberg that the company was splitting its executive focus into four segments, I thought, "OK, menu for sure ... customer experience ... I guess brand enhancement and real estate?" Nope. I don't think they understand why they're struggling, so more struggles are probably on the way.

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Member Avatar CellBlock9 (91.48) Submitted: 4/18/2015 8:27:58 AM : Outperform Start Price: $93.36 MCD Score: +7.80

mgk, 94.88

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Member Avatar meridius91 (38.93) Submitted: 4/16/2015 10:44:16 AM : Underperform Start Price: $94.80 MCD Score: -6.82

US will drag, too utterly reliant on a product on the wrong end of macro health and food trends. International diversification will help but ultimately a laggard

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Member Avatar Volke (69.09) Submitted: 3/9/2015 10:35:29 PM : Underperform Start Price: $95.23 MCD Score: -4.68

Falling sales will cause panic.

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Member Avatar AdamGalas (< 20) Submitted: 3/3/2015 1:09:55 AM : Outperform Start Price: $98.24 MCD Score: +3.76

A Grand Adventure Dividend Holding:

http://boards.fool.com/the-grand-adventure-121197.aspx

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Member Avatar Sceaj (57.08) Submitted: 2/26/2015 1:23:39 PM : Underperform Start Price: $97.53 MCD Score: -4.44

Brand image and too much new competition.

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Member Avatar dlduff (29.78) Submitted: 2/23/2015 10:41:04 AM : Underperform Start Price: $91.59 MCD Score: -10.58

MCD is trying to turn this around, but there is so much working against them. This is particularly true in the public perception of the quality of their food and of the increasing pressure to provide a living wage.

I don't think MCD is dying anytime soon, but I also can't see it outperforming the S&P.

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Member Avatar mwinvestor (< 20) Submitted: 2/22/2015 8:39:34 PM : Underperform Start Price: $86.95 MCD Score: +20.68

Not real food and the service experiences at McDonald's leaves much to be desired.

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Member Avatar clickme999 (84.28) Submitted: 2/12/2015 4:47:44 AM : Underperform Start Price: $87.43 MCD Score: -12.51

The big McD is in big trouble. From a consumer perspective, they no longer have a decent, competitive hamburger on the menu. They had some good premium burgers that were discontinued in 2013 due to high beef prices, and what has replaced it is the old Quarter Pounders dressed up in various ways that can't make up for the average meat, bun, and toppings, even under the new design your own burger menu that's rolling out. The menu keeps changing as they try to throw anything at the wall that will stick, and as soon as I find something I like, they discontinue it. The constant changes in menu format, layout and design are frustrating and annoying from the consumer perspective. They keep pushing aggressively new items I wouldn't touch with a ten foot pole. There are so many superior fast casual burger and other options for only a little bit more, and this is where I think the market is heading overall, particularly in North America and Europe. Seems like total chaos, no coherent strategy. I am betting against this former stellar performer big-time, and have no confidence that the recent CEO change will make any difference in the near term (1-2 years minimum) and beyond.

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Member Avatar ruinas (45.56) Submitted: 2/11/2015 4:19:44 PM : Underperform Start Price: $91.62 MCD Score: -9.21

will fail to CORREcT CAUsE OF EARNiNGS DECLINE

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Member Avatar ywure (23.81) Submitted: 2/10/2015 9:52:07 AM : Underperform Start Price: $90.84 MCD Score: -8.93

too many negative comments by the bobbing heads

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