+ Watch MCD
on My Watchlist
With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.
Declining sales, increasing competition, uneasy franchisees, poor reputation. Co may have to shed store count to become healthy again.
Pressure from workers to raise wages-unfavorable image (at least in US/Europe)-not innovating to keep up with trends
Adverse eating behavior on the public, too much competition. Pressure to raise wages.
Micky D 17,000,000,000 TRILLION BURGERS SOLD. THEY WILL CATCH UP TO THE DEBIT AT THIS RATE.
McDonnald's is in the early stages of a long, slow turnaround plan -- at least they do have a plan that may just be successful. While investors wait, there is a reasonable dividend yield.David
When I saw on Bloomberg that the company was splitting its executive focus into four segments, I thought, "OK, menu for sure ... customer experience ... I guess brand enhancement and real estate?" Nope. I don't think they understand why they're struggling, so more struggles are probably on the way.
US will drag, too utterly reliant on a product on the wrong end of macro health and food trends. International diversification will help but ultimately a laggard
Falling sales will cause panic.
A Grand Adventure Dividend Holding:http://boards.fool.com/the-grand-adventure-121197.aspx
Brand image and too much new competition.
MCD is trying to turn this around, but there is so much working against them. This is particularly true in the public perception of the quality of their food and of the increasing pressure to provide a living wage.I don't think MCD is dying anytime soon, but I also can't see it outperforming the S&P.
Not real food and the service experiences at McDonald's leaves much to be desired.
People are finnally starting to realize that Mc Donald's stinks
The big McD is in big trouble. From a consumer perspective, they no longer have a decent, competitive hamburger on the menu. They had some good premium burgers that were discontinued in 2013 due to high beef prices, and what has replaced it is the old Quarter Pounders dressed up in various ways that can't make up for the average meat, bun, and toppings, even under the new design your own burger menu that's rolling out. The menu keeps changing as they try to throw anything at the wall that will stick, and as soon as I find something I like, they discontinue it. The constant changes in menu format, layout and design are frustrating and annoying from the consumer perspective. They keep pushing aggressively new items I wouldn't touch with a ten foot pole. There are so many superior fast casual burger and other options for only a little bit more, and this is where I think the market is heading overall, particularly in North America and Europe. Seems like total chaos, no coherent strategy. I am betting against this former stellar performer big-time, and have no confidence that the recent CEO change will make any difference in the near term (1-2 years minimum) and beyond.
will fail to CORREcT CAUsE OF EARNiNGS DECLINE
too many negative comments by the bobbing heads
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