Morningstar, Inc. (NASDAQ:MORN)

entropic2b (< 20) Submitted: 12/8/2006 1:33:13 AM : Start Price: $44.84 MORN Score: +27.85

I was fortunate enough to buy this at the IPO, from whence the value multiplied very quickly. This is a good company in a great position, but the stock is probably a bit overvalued. In the long term, there's great upside potential. In the short term, probably very little movement at all.

btbristol (< 20) Submitted: 12/1/2006 8:53:45 AM : Start Price: $44.54 MORN Score: +28.30

Operating leverage will keep increasing profitability.

LQM2 (< 20) Submitted: 11/17/2006 4:39:09 PM : Start Price: $34.76 MORN Score: +56.07

Everybody needs it, baby!

GreatDane66 (< 20) Submitted: 11/1/2006 12:21:42 PM : Start Price: $40.19 MORN Score: +40.43

Run and majority owned by founder, so shareholders should be well taken care of. Small float doesn't allow larger players to take a position, when this eventually changes it should provide a nice catalyst to the upside. Great product that is continuing to evolve and improve and should benefit by the increasing number of individuals that invest and manage their own savings.

victoder (64.95) Submitted: 10/28/2006 12:48:23 PM : Start Price: $41.92 MORN Score: +34.19

Growing earnings

weiwentg (98.14) Submitted: 10/9/2006 9:36:54 AM : Start Price: $39.60 MORN Score: +40.06

The valuation is lofty, so I'd be cautious about buying this with real money. However, as pointed out elsewhere, the company has a moat, and it's majority owned by the CEO. It is hard for others to compete with M*'s offerings - "Morningstar style boxes" are used by just about everyone. The CEO also has ample incentive to run the company profitably. You might expect that, since M* rates other companies and funds on corporate stewardship, that they will try to do their best in that area.

YoungInvester (49.16) Submitted: 10/5/2006 8:18:57 PM : Start Price: $38.92 MORN Score: +42.61

This company is simply the authority at what it does. Recent moves to ad video reports have added a new means for add placement and thus small but new revenue stream. They contiue to find ways to make money while delivering financial insight to us all.

blindbovine (45.68) Submitted: 9/29/2006 5:34:54 PM : Start Price: $36.70 MORN Score: +50.60

What's not to like?

Macrodata (< 20) Submitted: 9/21/2006 1:39:20 PM : Start Price: $37.54 MORN Score: +46.23

Best statistical web site for investors on the internet.

LevMyshkin (78.09) Submitted: 9/16/2006 9:51:41 PM : Start Price: $38.26 MORN Score: +42.68

I'm a subscriber to the service.

That's about as good a vote a confidence as anything.

Great, common sense approach to analysis. Not afraid to tell it like it is without any hype or bias.

Additionally, the service publishes on a cutting edge medium. This is The Wallstreet Journal of the future. When print goes bust, Morningstar will be going gangbusters.

bmorten (76.13) Submitted: 9/12/2006 7:09:27 PM : Start Price: $36.61 MORN Score: +48.67

Revenue growth and expanding margins due to hunger from individual investors for independent equity analysis.

4ml9kochb (68.31) Submitted: 8/23/2006 2:31:23 AM : Start Price: $36.98 MORN Score: +46.10

Best online portfolio system and finding new ways to reach customers.

bandya (< 20) Submitted: 8/19/2006 11:24:25 PM : Start Price: $34.93 MORN Score: +55.01

Like majority ownership by CEO. Personally tried their products(which in my opinion beat Fool.com products)