Martha Stewart Living Omnimedia, Inc. (NYSE:MSO)

I think the relationship with Martha Stewart actually had people entering the K-mart stores. At Macy's the Martha Stewart brand did not bring people into the store, and those in the store didn't see any value in the Martha Stewart brand which has become a bit quirky (who has an aqua kitchen?)

Likewise, Penney's won't see any increased store traffic but I do think the Martha Stewart sales will improve at Penney's versus Macy's. But, lets face it, Martha Stewart is losing money on an operating basis. And, I will always avoid a marketing concept based on one person!

Still overpriced....but I love ya, Martha!

I love seeing the brand in Home Depot.

Martha Stewart is a very nice lady and she knows how to cook. I also have a shower curtain from this company. Definitely a winner.

It seems no matter whom she aligns herself with these days she can't catch a break. The economy is a lot to blame and I do think she will stay in the pink herself. Her company just seems to not be moving. I would love to buy the stock believing it will go back up soon but it is still fluctuating to much. I will if it ever stabilizes. Her magazines like the new paper business is not working.To many variables.

Risky stock as it depends on one person. However, their deal with Home Depot should help. HD should prove a better deal than Kmart.

With the economy down people are starting to entertain more at home. That's why companies like Whole Foods and Time Warner are doing well right now. The same goes for Martha Stewart. If people are going to eat and party at home, they want to do it right, so like it or not, most of them need the services (magazines, books, tv, etc.) that MSO has to offer. I've already tripled my money with her and I've no intention of getting out now.

Buy now or regret it!

gut feeling it will out perform

Shoot, the stock is cheaper than the magazine. Voyerism will always be in style.

Two CEOs? What a mess!

Martha is back.

promote women not martha stewart

Get in and get out.

The arrangement between Kmart and MSLO -- which goes back to 1997 -- has largely been a one-way street. Kmart signed the contract when it was in bankruptcy and, to put it charitably, the retailer was not in a strong position to dictate terms.

So Kmart agreed to pay a minimum amount in royalties to MSLO: $40.4 million in the year ending Jan. 31, 2003, and a whopping $65 million in the year that ended this January.

During that time, Kmart's situation has not improved: It merged in 2005 with Sears Holdings after closing stores and watching sales decline.

For every year between 2003 and 2007, Kmart didn't sell enough Martha Stewart Everyday products to meet the minimum royalty promised to MSLO. And so those payments are about to plummet: Unless Kmart has the turnaround year of the century and Martha's products fly off the shelf, it won't be required to pay MSLO more than $20 million in 2009. That's $45 million less than this year, a drop that will all but eviscerate profits in the company's merchandising division.

this stock seems to bouce back the company is stedly expanding few setbacks

With the economy where it is at, and the way people are hardwired in the brain. Consumers are not going to give up their spending habits. They are going to use more credit (bad) or they are going to go cheap. Martha is all about nice looking stuff on the cheap. Look at her decision to go with Kmart. Nice looking but cheap.

Good Ol' Marth Stewart. Every stock is down, and this one is down with the rest of the stocks. It is way below what it normally trades for. This will definitely impress you over the long haul. People may or may not agree with the way she handled some stock tip, but others love her products, and that is what the company is all about. She doesn't mess with junk. MSO manufactures quality things, with informative magazines, and shows. It is a winner.

How low CAN it go?