PRIMEDIA, Inc. (PRM)
The Company is a targeted media company and its properties comprise more than 100 brands that connect buyers and sellers through print publications, Internet sites, events, licensing, merchandising and video.
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high short ratio and negative book value are not good stats. Coupled with debt that is twice it's market cap, and this is a scary stock in a scary industry.
The high div yield is a sign of the low price, not a good dividend (7 cents? really?)
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good publications with focus on housing and renting sectors which should be back on their way up within the next year.
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Publishing - Periodicals tag has been going down.
1 star.
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1* stock. Cash flow negative, negative equity, earnings going more in the negative each quarter. Never heard of any of the websites they have. Earnings coming up on the morning of 3/5 and should continue to be bad.
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new company lean.(little debt) income generator and dividend to come.
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Stock rocketed on the sale of part of its company.......but not it will fall as investors and insiders take their profits. No stock can move up almost 500% in one day and continue this upward move.
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Management is still floundering. Positive side is paying off debt. Work flow is probably duplicated with all recent acquisitions. Results in 2-3 years.
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Primedia can't seem to get its act together in spite of revamps, asset shedding, and retargeting. Should have earned a couple of pennies in the most recent quarter, but showed yet another loss.
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Overpriced.
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PRIMEDIA Inc is a targeted media company in USA, operating more than 100 brands that help connect the consumers to the sellers in numerous markets through print media, internet, events and TV video programs. The company’s segments are: Enthusiast Media, Consumer Source and Education.
Its revenues have increased slightly in the first nine months of 2006. The reduction of debt from $2.7 billion to $1.3 billion over the past 5 years is a good sign. Going ahead, the company’s performance is expected to be steady, getting slightly affected by decline in its Channel One business, the softness in the international automotive category and a number of non-recurring expenses. Also the company’s apartment guide business is facing unfavorable market conditions because of the high occupancy levels in USA.
Conversely, its strategy to shift to new media like the internet, to capitalize on the online advertising boom should pay rich dividends. In 2006 its online advertising revenues have increased significantly. The acquisitions of Automotive.com, Equine.com and RentClicks will hold the company in good stead. Also the Motor Trend website has undergone a redesign, making it more consumer friendly thereby enhancing the user experience.
In February 2007, the company acquired RentalHouses.com which is the second largest online marketplace for small rental properties in USA which has made the company the market leader among the paid real estate rental website’s. Primedia has also sold off its hunting, shooting and fishing titles, which further endorses the strategy to focus more on the online media. Despite the softness in the education segment, the strength in the Enthusiast Media and the Consumer Guides segment should help the company have a great year in 2007.
Recs
Come on volume

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