Primo Water Corp. (NASDAQ:PRMW)

Exceptional potential for huge upside with new leadership at the helm. A lot of money to be made as customers switch from store bought bottled water to self-serve filtered drinking water. A real investment with my money.

Great looking opportunity. I am long.

5 straight years of losses (ie every year since inception). 80.5 million of the company's "assets" are Goodwill & Intangibles

A $27 million-dollar company has the chance to disrupt and innovate a $260 billion-dollar industry - and while I doubt that Primo will do as well as SodaStream, this Cuisinart alliance has thrust them into a race that more than one horse will win.

reset this pick

Primo Water already has a foothold in the water dispenser market and now is ramping up as the only formidable competitor in the in home soda making market, with Flavorstation.

They have solid reviews on Lowes.com, Amazon.com and a growing fanbase on social network giant, Facebook.

They emphasize improving the environment and ones own health with their products.

They are releasing some exciting new flavorstation dispensers and have partnered with Wal-mart as a distributor.

I can only imagine this company going up... as it is, there isn't much more room for it to go down--- and there isn't any real reason why it should.

Pepsi and Coke competition in 3 years

Hopefully they do. Purchased the stock when it first began to fall. Hoping for a pick me up in the near future.

The core business is growing in high double digit rate. Flavorstation is a new market with higher margin business which has been proven by SODA. Insiders are buying shares left and right. Clean drinking water is becoming harder and more expensive to come by. Even though tap water is drinkable in general, but most folks don't drink tap water. All it takes is a disease outbreak story on untreated water source to drive up the demand and changing consumer's perspective. The whole sector is flying under the radar which makes it a good entry for the long haul. As long as you don't put all your investment in this company, it's a risk worth taking.

3X in 2 years

I have noticed their product poping up in more and more stores lately, taking over the stations cullingan lost. Since they are so devalued I see a nice correction coming once market sentiments shore up... Not to mention the new soda product.

A tiny cap that sells water? Maybe! Maybe! No wait! I'll go with it.

UL

If SodaStream made sense to people at $79, then surely Primo Water at $3.20 makes sense to people here. Did the company completely fall flat after reporting a wider-than-expected loss this quarter and lowering expectations on lower projected FlavorStation sales in Q4? You bet. But still growing like wildfire (I'd say 70% qualifies as wildfire) and valued at a microscopic 49% of book value, this company makes a lot of sense. Trading under 10 times forward earnings and a very plausible buyout candidate at these cheap levels I think it makes a solid play here.

TMFUltraLong

New products will cause the stock to close the gap on the upside...$17.00 by January. Projected $1.00 eps in 2012

Half of book value is goodwill, and they're competing with a product that is free and readily available in your home. How many people want to lug their containers back and forth from the store. There are companies that deliver bottled water after all, and most people who wanted purified water get a Brita. Bottled water works because it's convenient. This offers none of the benefits of its competitors and many more costs

Purifies water, I like the recent insider buying.

The management is experienced; the market for water and beverages is booming; they have virtually no debt; they solve the "green" problem by recycling the water bottles for the customer; they provide a good value (low cost per gallon); and they sell their own coolers to build their business (razor/razorblades). Only 5% of homes in US have water coolers, so market is wide open. Hard to miss on this stock that got crushed because they missed their forecast.

Looks to me like they have reached the threshold point for breakeven. If the growth develops as projected the profits will be substantial from here. It's a huge market for water and for soft drinks. Primo's water is very affordable and convenient, becoming more so as they add locations rapidly. The new Flavorstation carbonation products will compete directly with Soda stream and that market is still in it's infancy. Top 10 customers represent 50,000 locations and they are rapidly expanding - look to be in 25,000 locations by the end of 2012.

Very profitable going forward - leverage SG&A enormously just as they did with the Blue Rhino operation. Breakeven now, 20-25% net margin going forward on all incremental sales.