Royal Caribbean Cruises Ltd. (RCL)

This met a high level screen to indicate a buy and strong outperform against its peers (other tickers in its industry). My 1st version of this spreadsheet devles deep into the company's balnace sheet and recent income statements, combined with other relevant price data for the company including insider/institutional holdings, short interest, debt levels, etc.
Testing capabilities of this 1st version of my automated, valuation spreadhseet matched with my personal criteria and see how it holds up.

I can sum up the potential of this stock in just one word: CUBA. They already have the navigation charts, potential sail date routines and a ready made customer base...plus it uses far less fuel to go to Cuba than to Mexico or the East Caribbean....Buy now while it is still cheap.

Well positioned to profit when consumers start spending again.

people love to go on cruises.

Love this maker of oversized boats; their floating cities will soon dominate the oceans.

times are tough now, but once the new ships are delivered and the economy starts it's turn for the better, people will want to spend their money and vacations are where they will spend that money. I think RCL is also a little bit more volitle to it's bigger competitor, since CCL has more lines and better diversivication.

Incredibly undervalued - the low earnings estimate for 2010 is about 80 cents, which would mean roughly 10% return in the long run.

Long shot. Worried about the short term for recreational cruise travel with economy in current shape but long term there will be improvement. If RCL can continue to pay the dividend I will take it to the bank.

Last time I tried to book a vacation, I was hardpressed to find any last minute vacancies on RCL or its partner, Celebrity. Foolish to use this a guage? Probably. But at the same time, I don't think it's a coincidence that their stock got hit hardest amid the fuel crisis in the summer months and has now all but leveled out and seen some positive movements.

At some point you'll want to get away from it all and this outfit seems to have their act together - as long as they can fund their debt.

They are meeting the customer's wants and needs with a leading edge product at a discount to the alternative shore based leisure products.

Dirt cheap right now and should be helped from lower fueld cost and rebound of the economy in the second part of 2009

Cyclical industry, but way oversold. Company fundamentals compare well to competitors.

Reduction in oil by more than 50% will give an immediate (1 yaer)bounce. While the very short term is not good, any turnaround in the economy will send people rushing back to the cruise industry. RCCL caters to an older market than Carnival. These people tend to have more stable incomes; many are retired. Plus, their food is great!

Oversold

Forget the cheap P/E in current play and assume that earnings drag for several years. If you've taken a cruise aboard then you'll notice how many repeat customers they have and this is an all-in vacation that is attractive to many people who want without indeterminate costs. This type of vacationing will expand dramatically post the current crisis, especially if folks can't splash out the way they did in prior years.

Great cruse lines!

Global demand for cruises is rising. Valuation currently suffering from holdover from commodity price inflation over the past 2 years. RCL is adding capacity and will be well positioned for inevitable global shift, demographically.

Despite the economy and fuel prices, bookings remain solid.
Royal Caribbean provides everything you need in a vacation.
Also, they are experts at separating people from their money once on board. :)