Sturm, Ruger & Company (NYSE:RGR)

Div and guns
great idea to protect all that gold

Past history

Give a boy a gun and he'll discover that everything he encounters needs shooting!

Strong demand for their products and will likely get even stronger as the election nears. If it looks like President Obama will be reelected, look for demand to skyrocket on fears of crackdown attempts on the industry.

12/16

I totally disagree with guns but that isn't my job. As an investor I think that society has taken the stance the gun ownership is socially acceptable. Taking my emotion out of the equation, gun sales hit record levels on Black Friday. 25% of the buyers are reported to be first time gun owners. Combine that with the fact that firearm safety classes are full if not overflowing, we have ourselves a trend here.

There was a fear that Obama would enact stricter gun control laws; this will not happen. He has too much on his plate with employment and do-nothing congress that even if he wanted to act he wouldn't have the support.

The biggest name in guns. Down a lot today but should pick up later this month. Concealed handgun permits are an eventuality IMO.

Guns

Constantly hearing about people "investing in lead" these days.

I've owned this off/on for the past 3 yrs and always made money. Will continue to do well as long as Obama is in office. Remember that gun control laws rarely confiscate what's already out there and usually just prohibit future sales, which is why people are buying. Ruger makes great products at affordable prices that non-experts can deal with. I just took profit around 35 and am waiting for a pullback to below 29 before I plan on getting back in.

goes up when gold goes up....apparently you need something to protect your gold with...solid dividend

Good fundamentals. Lots of cash with little debt. And if anyone can commercialize a handheld lazer gun it will be them.

new line of products, laws moving in favour of busines model.

5 yr sales and profit growth, good balance sheet and dividend

Technical Indicator: BOTUP

The recreational market has been moving in positive direction and I expect it will continue to do so especially if our economy begins to move in a positive direction. Ruger, known primarily as a weapons manufacturer, also makes equipment for the sporting enthusiast.

Run by great Americans.

Stock screen results. Using ROE, PE, LT debt/Equity, Current Ratio.

I'm not a gun enthusiast nor expert myself, but I know many and have polled them for opinions on this: and the consensus is, the brands and company's reputation are nonpareil for the "target audience" that really matters. A high-volatility stock, but good financials, dividends and prospects.