UltraShort Consumer Services ProShares (AMEX:SCC)

The leverage in these along with rebalancing and management costs, plus the long-term upward trend in markets makes them poor performers over the long term. Easy red thumb points.

coming up on a new wave of retail losses. It might take until after yet another dismal Xmas season, but this is going back up in a big way.

Retail is going down, down, down as Americans spend less.

trash

DDR = Double dip recession!!

Poor performance over last year, but momentum over last month.

tmfeldrehed

Ultra-shorts and Ultra-pros are all bad investments due to daily rebalancing

tmfeldrehed

Consumers buy less in a Depression

I may sound like Scrooge, but short Christmas.

This stock behaves like government bond funds USED TO behave. For the short term, this stock will be less volatile than bond funds.

market will be down for next few weeks

I was obviously WAY early on this pick. I significantly underestimated the power of the short squeeze coupled with 'euphoria' buying (GREEN SHOOTS EVERYWHERE)! It looks like the sorely needed correction is finally underway.

Testing a theory here with this account, shorting all short ProShares for starters.

With reduced competition, lower rental costs, and better negotiation power it could be that the giants in this area will thrive and benefit from economies of scale. With reduced leverage in the market place, this could create a moat of scale that prevents others from catching them.

That said, I think this rally is early. The impacts of rising unemployment have not worked their way through the economy. If this continues to decline I may buy in.

Intended to be a short-term pick.

bear market rally should end soon

Timing. Operation Thunderhorse