UltraShort Consumer Services ProShares (SCC)
Exchange traded fund
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ProShares UltraShort Consumer Services seeks daily investment results, before fees and expenses, that correspond to twice (200%) the inverse (opposite) of the daily performance of the Dow Jones U.S. Consumer Services Index.
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shorting all ultrashorts, bears, and other "leveraged" funds.
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bullishbabo
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Ultra-shorts and Ultra-pros are all bad investments due to daily rebalancing
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Second verse same as the first.
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Time for the consumer to pull back again.
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american consumers are never going to be the same as they were for the first 7 years of this decade.
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tmfeldrehed
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Consumers buy less in a Depression
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I may sound like Scrooge, but short Christmas.
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This stock behaves like government bond funds USED TO behave. For the short term, this stock will be less volatile than bond funds.
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market will be down for next few weeks
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I think the rally in the markets has peaked and we are now in for a large slide down. I spell out my case in this blog post:
Still Bearish: FA and TA on S&P 500, Observations on the Economy
http://caps.fool.com/Blogs/ViewPost.aspx?bpid=192777&t=01008419310939784033
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I was obviously WAY early on this pick. I significantly underestimated the power of the short squeeze coupled with 'euphoria' buying (GREEN SHOOTS EVERYWHERE)! It looks like the sorely needed correction is finally underway.
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Testing a theory here with this account, shorting all short ProShares for starters.
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With reduced competition, lower rental costs, and better negotiation power it could be that the giants in this area will thrive and benefit from economies of scale. With reduced leverage in the market place, this could create a moat of scale that prevents others from catching them.
That said, I think this rally is early. The impacts of rising unemployment have not worked their way through the economy. If this continues to decline I may buy in.
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bull market 101, what is a short etf is a bad etf
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Shorting into the rally!
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Intended to be a short-term pick.

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