Scholastic Corp (NASDAQ:SCHL)

Good return on invested capital and good profitability; cheap on average earnings; good Piotroski F-score

Ford Equity Research (Strong Buy). Recent pull back to to support strong support levels.

There is less momentum, less volume, and less buying going on. We are in the last part of this rally.

The 1929-1930 equity rally (coming out of The Great Depression) lasted 147 days and the market was up 46%. It has been the same amount of time since the March, 2009 low and we are up about the same percentage. It’s déjà vu (paramnesia), so prepare for a drop of about the same percentage (85%).

While they've lost Harry Potter, they've also cut operational costs and sunk $$ into R&D/innovation - I'm betting on a renewed investment in education despite whatever happens to the economy. Long-term Bullish, short-term ???

I think that Scholastic is not doing well but it will do better in the next year because they have good books and we use their magazines in my school.

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Two words--Harry Potter

Harry Potter sales is just what Scholastic needs, the Potter series already accounts for a good portion of Scholatic's revenue, with this the final Harry Potter book I expect huge sales and a quick spurt for this company. I hold a current target price of about 40.00 for this stock over the next month or so

I think Scholastic will do well over the next few weeks (and offer a profit for short term investors)...but i wouldn't count on in over the long term mainly due to the fickle nature of the market. The last Harry Potter book will be coming out next week, and that's gotta be worth something. Anything that inspires MILLIONS of readers is enough to gain my confidence as a shareholder. The most interesting quirk that I have seen thus far associated with the Harry Potter series is the rise of "wizard rock" bands that transform libraries into cool places for youth to hang out and dance while quoting their favorite lines from the book. Even if I made only a moderate profit, I would feel happy knowing that it was associated with encouraging youth to read. My plan is to hold onto the stock for now, ride the Harry Potter wave, then sell three fourths of it in a months time.

1) The Harry Potter books are not the only ones Scholastic publishes. With the end of the Harry Potter series Harry's readers will be searching for something new--and Scholastic will have lots of titles for them. And they still have the release of the paperback editions to look forward to (in about a year, if they follow the previous books' schedules.)

2) J.K. Rowling will continue to write. Whether her future books are as successful as the Harry Potter series and whether Scholastic continues as her U.S. publisher remains to be seen.

3) Scholastic has the school market: Scholastic has a monthly catalog that is handed out to the children at A LOT of schools. The catalogs are by grade levels, and the (mostly paperback) books offered are not expensive, and generally the best price for any particular book. They also have at least one Book Fair every year at these schools. Oh, and Scholastic was doing this 35 years ago when I was a kid. They may have a competitor in this market, but I haven't heard of one.

In conclusion: Scholastic is not going to fall apart after July 21, 2007. There are no guarantees that it will outperform the S&P, but I remain optimistic.

New Harry Potter book coming out, and it is the last one.

I am a publishing executive. Scholastic will run out of gas post Harry.

Not sure about the long term, but short term things definitely seem to be going in the right direction. Seth Radwell is now in the lead for the

Harry Potter, diverse product line to stimulate children.

I'm not comfortable with the valuation. I think that there are other companies doing better things in the educational market. And in terms of retail, sorry J.K. but whether or not you kill Harry Potter in the 7th book, the series will be killed and with it Scholastic's golden goose. That's not the way you win at Quidditch, Potter.

This company should consistently head higher in price until that 7th Harry Potter book, and probably the earnings immediately following that release.