comScore, Inc. (NASDAQ:SCOR)
The Company provides a digital marketing intelligence platform that helps its customers make business decisions and implement digital business strategies.
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3.2x sales, 26.2x tangible book, 100x cash flow, 166x forward earnings. Fighting for Google's table scraps is not a good business model.
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The continued shift of advertising and retailing dollars to digital will require more and more companies to utilize the data collection of SCOR.
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I don't understand this company. Being in the internet industry for about 7 years now, I have learned that comscore produces inaccurate numbers unless you pay their crazy $10,000 per year subscription rates. Why would you use comscore when you can use quancast or google analytics to get these analytic numbers for free? It doesn't make sense, which is why I believe the only direction their stock can go is down as they lose market share when people figure this out.
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Will go bankrupt. Dying business model. Why short now? Because the Calacanis is on them like a righteous zealot.
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Calacanis is on them like a righteous zealot... and apparently for good reason. This company will go bankrupt because of their business practices and the death of their business model.
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Digital tech and the tracking the Internet still offer much room for growth
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Russell 2000 expected growth 26% or better
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While privacy issues may be a concern for getting their researchware installed, I suspect the issue is overblown.
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Marketing divisions and agencies are being forced to providing and devouring more and more metrics. Comscore provides some valuable data, and is used by many of the largest firms, that do advertising, in the world. Hitwise is a competitor.
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down $6 to $23
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I really really like this company as a long-term play. The internet and advertising... marketing opportunities in every developed and developing country in the world, all of which needs someone to monitor its effectiveness. I first posted on here right after their IPO. But it was too early to buy as the rush in price had to settle. I would like to get in under 28 but at under 30 I still like this company enough to start accumulating. As big as the internet seems to be now we still have no idea how big it is yet to become. In terms of advertising, it will revolutionize the industry much like the invention of radio and then the television in the early 20th century.
In this market the stock may be volatile but as a long term play as an undisputed leader in the field I feel that this company is nonpareil. I guess we shall see... ;)
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cramer hit this nail on its head.. buyout coming soon
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Nothing but great things from these guys! They will continue to rise!
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data tracking to see, success of internet ads. good biz.
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Gathers "digital media intelligence" aka measuring online advertising effectiveness for its clients. Obvious big market. IPO a little pricey, but financials good and earnings growth already present. Good long.
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Small, new company has tons of potential growth ahead of it. Revenue is strong, and the company has started to turn a profit. The management is top-notch and committed to making the company profitable and productive. A small player with big customers, comScore provides marketing information to the Internet's biggest companies. A must buy on any significant dip.
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