comScore, Inc. (NASDAQ:SCOR)

CAPS Rating: 2 out of 5

The Company provides a digital marketing intelligence platform that helps its customers make business decisions and implement digital business strategies.

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Member Avatar TMFJMo (70.89) Submitted: 10/21/2013 3:26:17 PM : Outperform Start Price: $28.84 SCOR Score: -2.35

Tremendous player in a growing space, comScore is the only company that can measure 100% of all ad impressions and 22 of the top 25 largest global advertisers, representing 89% of global ad dollars, are vCE (comScore) clients. This includes ALL top 10 CPG advertisers.

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Member Avatar JMac (< 20) Submitted: 2/23/2010 2:45:23 AM : Outperform Start Price: $15.52 SCOR Score: +26.60

The continued shift of advertising and retailing dollars to digital will require more and more companies to utilize the data collection of SCOR.

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Member Avatar djcode (76.62) Submitted: 1/25/2010 12:44:57 PM : Underperform Start Price: $14.29 SCOR Score: -42.48

I don't understand this company. Being in the internet industry for about 7 years now, I have learned that comscore produces inaccurate numbers unless you pay their crazy $10,000 per year subscription rates. Why would you use comscore when you can use quancast or google analytics to get these analytic numbers for free? It doesn't make sense, which is why I believe the only direction their stock can go is down as they lose market share when people figure this out.

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Member Avatar dew250 (95.78) Submitted: 1/23/2010 6:47:57 PM : Underperform Start Price: $14.29 SCOR Score: -42.48

Will go bankrupt. Dying business model. Why short now? Because the Calacanis is on them like a righteous zealot.

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Member Avatar dew2105 (95.68) Submitted: 1/23/2010 6:40:05 PM : Underperform Start Price: $14.29 SCOR Score: -42.48

Calacanis is on them like a righteous zealot... and apparently for good reason. This company will go bankrupt because of their business practices and the death of their business model.

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Member Avatar bartdz (75.44) Submitted: 8/31/2009 4:12:52 PM : Outperform Start Price: $13.72 SCOR Score: +36.63

Digital tech and the tracking the Internet still offer much room for growth

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Member Avatar phvanerp (< 20) Submitted: 2/21/2008 11:12:34 AM : Outperform Start Price: $21.17 SCOR Score: -0.55

While privacy issues may be a concern for getting their researchware installed, I suspect the issue is overblown.

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Member Avatar bcolljames (< 20) Submitted: 1/22/2008 4:37:51 PM : Outperform Start Price: $24.03 SCOR Score: -27.47

Marketing divisions and agencies are being forced to providing and devouring more and more metrics. Comscore provides some valuable data, and is used by many of the largest firms, that do advertising, in the world. Hitwise is a competitor.

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Member Avatar SanDieguito (< 20) Submitted: 1/15/2008 2:01:15 PM : Underperform Start Price: $23.32 SCOR Score: +10.93

down $6 to $23

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Member Avatar UCLAgrdstnt (94.29) Submitted: 1/11/2008 2:14:51 AM : Outperform Start Price: $29.78 SCOR Score: -35.83

I really really like this company as a long-term play. The internet and advertising... marketing opportunities in every developed and developing country in the world, all of which needs someone to monitor its effectiveness. I first posted on here right after their IPO. But it was too early to buy as the rush in price had to settle. I would like to get in under 28 but at under 30 I still like this company enough to start accumulating. As big as the internet seems to be now we still have no idea how big it is yet to become. In terms of advertising, it will revolutionize the industry much like the invention of radio and then the television in the early 20th century.

In this market the stock may be volatile but as a long term play as an undisputed leader in the field I feel that this company is nonpareil. I guess we shall see... ;)

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Member Avatar HeatVision (55.22) Submitted: 10/11/2007 11:35:57 AM : Outperform Start Price: $32.56 SCOR Score: -34.55

cramer hit this nail on its head.. buyout coming soon

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Member Avatar dixie3379 (31.79) Submitted: 10/8/2007 7:37:58 PM : Outperform Start Price: $32.50 SCOR Score: -32.90

Nothing but great things from these guys! They will continue to rise!

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Member Avatar SteadySaber (74.08) Submitted: 10/3/2007 11:17:12 AM : Outperform Start Price: $32.49 SCOR Score: -33.89

data tracking to see, success of internet ads. good biz.

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Member Avatar wisedrdave (21.27) Submitted: 7/30/2007 7:41:18 AM : Outperform Start Price: $23.13 SCOR Score: -3.98

Gathers "digital media intelligence" aka measuring online advertising effectiveness for its clients. Obvious big market. IPO a little pricey, but financials good and earnings growth already present. Good long.

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Member Avatar jmhunter010 (< 20) Submitted: 6/30/2007 3:58:56 PM : Outperform Start Price: $23.49 SCOR Score: -1.55

Small, new company has tons of potential growth ahead of it. Revenue is strong, and the company has started to turn a profit. The management is top-notch and committed to making the company profitable and productive. A small player with big customers, comScore provides marketing information to the Internet's biggest companies. A must buy on any significant dip.

Results 1 - 15 of 15

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