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Love this place. Not pricey like Whole Foods, not nichey like Trader Joe's. Just right.
Set up for growth
Visited Sprouts in the new KC location this weekend, it has it all. Far more impressed with Sprouts than Whole Foods or Fresh Market. This is pure speculative play on my part - but personally, Sprouts just opened up in KC this week and I'll never go to WF or FM over Sprouts.
With all natural and organic options along side regular old groceries, this store really impresses with low pricing that compete with regional big box brands.
Good business model
much better shopping experience than whole foods and at far better prices.
The company raised money in its recent IPO to ramp its store opening schedule, a move likely to provide top line sales growth for the coming 2 to 3 years.
organic/non gmo trend
It must be nice the insiders scored a $18 price and then it opened in the 30's and closed at 40. SFM is going to have to grow into it's valuation fast. Until then, the price will erode in the near term.
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