Sony Corp (ADR) (SNE)

Playstation 3, Blu-Ray.... pfft!

Who wants this useless stuff when you got a mortgage twice house's value, no decent job and credit cards' been repossesed.

While I like the foreign currency play, and the assortment of electronics products I can't see the big cheeses changing their failing strategies before they get a little closer to the cliff.

1) Blu Ray isn't that special, DLC pretty much owns it.
2) Sony doesn't have any impressive tech out there (beside possibly the Vio). Electronics are essentially commodities and will go to the lowest producers.
3) The PS3's best selling point is the Blu Ray player, it's no PS2 so I expect it's game market to continue to be eroded.

Shoulda thumbs downed this a year ago when I first thought it.

Sony used to be the leader in a broad range of electronic products. Take a look around- more things are moving to a cell phone platform every day. PS3 is losing big time to Wii. There is lots of competition in the TV market- that cannot possibly be good for margins. Tough times ahead!

SONY is too big to fail..

Just on general principles. They've jumped in the recent rally, so I'm going to seize the opportunity to downgrade one of my least favorite companies. They went blackhat years ago, so I'm pretty much hoping to ride it to zero.

Where does Sony produce products better than anyone else? Five years ago, they had cornered much of the entertainment industry with Walkman, PS2, and their good line of televisions. Where is that now? Apple has taken over Sony in music, the PS3 is overpriced and pales in comparison to the 360 and Wii, Panasonic and Vizio (price wise) now make the best HDTVs and have eroded Sony's margins, and their only saving grace (Blue Ray) is going to get outmoded by HD on Demand by Netfix or someone similar in a few years.

The worldwide collapse doesn't help either ;).

Low P/E ratio notwithstanding, I think these guys are in for a hurting. Sony used to be the top name brand in music players, TVs, and even video game systems. They've pretty much lost all of those distinctions.

They now sell the PS3, which has lost in the fight to the Wii and Xbox360. Their TVs are overpriced and facing tough competition from others like Samsung and Vizio. The iPod is the new Walkman. Does anyone know anybody who has bought a Vaio in the last 5 years?

God i hate this company, i can only hope that sales over the holidays for their PlayStation abomanaitons were worse than expected.

Look up "Sony DRM" on google or wikipedia and learn how they infringe on other peoples copyrights, to prevent YOU from infringing on their copyrights. And, they do it without your concent, in a manner thats no different than that of a scum bag hacker stealing your bank details.

...They need to get with the program and start treating its customers better...

buncha jerks.

With Nintendo and Microsoft soundly trouncing Sony in the console wars this holiday (especially with profitable software sales) Sony lost any hope of having the consoles save it's electronics division's bottom line.

They may not be heading any lower, but expect Sony to underperform the S&P for a long time to come.

As this economy drops people will not want to buy, or be able to buy, the nicer things we have in the past. Sony May not fall but it will take a much bigger beating over the next few months. this holiday season will tell alot on how things will go.

Nothing Sony makes seems to have much appeal in a recession. I'm not hopeful on the outlook for anything related to sony, phones, tvs, the PS3, dvd/blue ray players. In fact that whole blue-ray thing will probably see a permanent setback in a recession. by the time people feel like buying crap again, blue ray will be another obsolete tech.

The Playstation 3 and Sony's other electronics are great values but their prices are too expensive for the market right now, across the globe.

Sony's Mobile arm is in shambles.

Their financial wing won't be able to perform as strong as it had been or will be needed to.

And finally Sony Pictures and Sony Music are the only bright spots for the next couple of months and they aren't bright enough to hide the shadows of the other 3 areas.

Loss of money

Disappointing - should have been a stronger player and looked for something better.

Sony used to be the brand name of quality and reliability but no more. Though they still produce TV's with beautiful pictures, their products are no longer the longevity stewards of yesteryear when a Sony TV can last you 10+ years easy. And if you see a company's products starting to go downhill get out of the way. Plus PS3 was a complete flop vs Xbox and Wii. Graphics were beautiful, no question, but still a market flop.

Sony's prices are too high. Regular people can't afford to buy all the stuff they put out, especially the game systems.

Sony has a few aces up its sleeve that are just about to be played. Presently, Samsung has stolen Sony's thunder in the area of flat screen televisions (the Samsung Series 7 750 eclipses all of Sony's products AND wins in terms of reasonable price) but when the next generation of Sony sets is introduced in the next few months-- this stock should see some real movement. Sony however does kill their own market due to greed-based pricing-- so unless pricing policies have changed-- SNE will rise more or less steadily and not rocket.

Lot's of pressures on the industry (competition, poor economy)