Sony Corp (ADR) (NYSE:SNE)

One of my larger RL positions. Getting there act together a bit and the Yen is accelerating progress. PT=29

Gung Ho

Money printing boost effect may wane if the fundamentals not catching up

In this year, new Sony products are being released, the biggest of them being the PlayStation 4. I think that this will lead to a huge spike in sales, therefore increasing the stock value. After a few years, Sony shares will be worth much more than they are now.

Great Electronics, that has been around as long as I can remember.

I love picking 1 and 2 star stocks because they are biggest gainers that nobody expects to go anywhere.
Great looking cell phones coming. ps4 on the horizon everything is finally coming together again for SNE long term you cant get beat at this price

Future technology.

5 year play

I have looked into this stock some more and I believe this company is beginning to turn around its fortunes. I believe the share price right now is very shaky as it should be as people are not sure what the future holds for it. I believe it is morphing though into another company. Having read Sony's recent financial statement they are indeed divesting from badly performing businesses and investing more into possible future game changing businesses. If you compare the financial statement from last year to this years their massive loss last year is mostly attributable to the high Yen valuation, the flood in Thailand and the earthquake in Japan. Sony have admitted they are still losing money in gaming and television production, however they are making changes to remedy this and I believe in 2014 it is quite possible they will become profitable once again. Therefore I believe I will give this a five year outperform rating. 2013 will be a transitional year for Sony therefore because of this the share price will be quite volatile. Yet when Sony becomes profitable again in 2014 I expect the share price to begin heading higher.

As the yen comes back to reasonable levels, exports will be up in Japan and we'll see the ability for Sony to start profiting again from their core business areas internationally, which will give rise to renewed research vigour and result in a spur of innovation and return to key prominence as the market leader in technology that they have at their core of personnel and culture.

this stock is way undervalued just with the movies they should be around 20.00 a stock

The one-time technology great is having trouble keeping up with the times.

I think this stock is bottoming out in the next 3 months or so and then will continue to rise. Plus their photographic department is awesome.

Sony has lost its edge and it is very difficult to get it back.

Should've thumbed this down a while ago. Sony struggles with making products that justify their costs. I don't want a product that's impressive at first, but unreliable. Nobody does. They seem to have remedied that problem in their PlayStation products, but that's far from all that Sony makes.

Sony is DOA. They have not made a revolutionary product since the walkman, quality standards are horrible, and their last CEO was a complete joke. I wish I'd shorted this long ago.

1.) No interesting products.
When was the last time you caught yourself saying, "Wow that new Sony product is like nothing I've ever seen before!" If your answer is any time later than 1980, you need to get out more.

2.) Low Quality
Sony is great at making expensive products that fail because of some cheap (but essential) part. Right now I have a Sony laptop in the shop because the cheap bearings in the fan broke down rendering the whole thing useless. I've used 3 video cameras that all broke due to the same malfunction- a tiny piece of plastic no bigger than an pencil eraser. This is the main reason I'll never buy from them again.

3) Leadership.
Their last CEO knew nothing about Japanese culture and didn't even have an MBA. He then made a complete fool of himself for the next several years before he was replaced. Last I heard, he's still on the board of directors... great choices. Not to mention the stupid decisions that caused backlash in the form of the PSN hackings of 2011. The leadership is behind the times, they don't understand the culture of our new technology.

Sony has become a follower, I think it will continue to lose the respect of consumers.

The two immediate reasons Sony will outperform is E3 and summer movie releases. Sony will be releasing details about their next generation playstation console and, in the long term, great new games are coming out this year which will drive the video game market even further forward with Sony in a great spot to gain value.

The Amazing Spider-man does look pretty amazing and I think it's a fantastic summer movie for Sony. It looks great, audiences are loving super hero movies, and this is only the first in what is sure to be a successful franchise. It's too early to tell if they'll be successful over four years but I bet Sony's stock will go up over the next two years.

Sony's PS3 has JUST hit its stride and according to lead developers still doesn't have any games that show its "true potential". Now, put that into the mix with a PS4 in development, and you get a company that will rock the entertainment world in the years to come!

Doesn't have great products relative to competition. Is not consumer-friendly.