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The Company operates and franchises the chain of drive-in restaurants in the United States.
One of the keys to success for national restaurant chains is identifying the right location for new stores and franchises. For Sonic, which operates more than 3,500 Sonic Drive-In restaurants serving approximately 3 million customers a day, the task has moved to the center of the company's business strategy. "We are pushing to open 1,000 new locations over a 10-year period".
Market down, Oil and Gas up. El Nino. Long wet winter. I think this has happened before.
SONIC CORP, ticker SONC, has a TTM ROE calculated by Zacks of 155,15%. It's one of my LONG picks.
Drive thru drinks! Shakes, limeades! C'mon, you know you do it - every kid's treat...Period. End of paragraph.......
Great trend. Sonic has it together. Knows it's market and delivers on it's customers expectations. Expanding into new areas, with openings as an event. I have gone by on some of these and you have to get in line for quite a while to get in.
Great food that will expand across America.
Sonic Drive In. PE 30, PB 20 End ASAP.
Unique in the fast food business, and they have plenty of room to grow, as well as commercials that don't pay athletes millions
Sonic has just started to branch into New England and I think that there is great opportunity for growth there
No dividend, inconsistent earnings, small cap, why buy this with so many better companies in the market?
The drinks menu alone.
buyout candidate. Love the strawberry cream slush!
I used to be bullish on this stock until I read an article in SeekingAlpha (http://tinyurl.com/2b8t4u6). Three quarters of the Sonic restaurants are using one vendor to supply their POS systems. My local Sonic confirms this. I asked him why. He said Sonic's POS is special and other vendors don't want to make the investment for such a small number of restaurants.
SONC is quite volatile. Some large swings with nice gains for market timers. I own at $8.34. Have seen $7.84. Target for early Oct is $11.
I am heavily considering doubling on this one. Their stores are always busy. Great niche in the market and very loyal customers. I agree that the food is not as good as it once was, but fast food is rarely gourmet.
Like McDonald's, sales are spread across all day-parts (even non-peak hours). More importantly (and unlinke McD), sales are concentrated in full-price/full-profit menu items (drinks and desserts). Chains that have been surviving because of dollar menus will struggle to convince customers to buy something other than dollar menu items when the economy/discretionary income improves - McD has the advertising budget to persuade customers but BK, Wendy's, etc do not. While Sonic has expanded value offerings, the value satisfies both consumer expectations as well operating profits without just discounting key menu items.
ignore this. I am just trying to figure out the system.
The mini dip i was looking for.
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