+ Watch SONC
on My Watchlist
The Company operates and franchises the chain of drive-in restaurants in the United States.
Love me a Sonic burger
Sonic has just started to branch into New England and I think that there is great opportunity for growth there
No dividend, inconsistent earnings, small cap, why buy this with so many better companies in the market?
The drinks menu alone.
buyout candidate. Love the strawberry cream slush!
I used to be bullish on this stock until I read an article in SeekingAlpha (http://tinyurl.com/2b8t4u6). Three quarters of the Sonic restaurants are using one vendor to supply their POS systems. My local Sonic confirms this. I asked him why. He said Sonic's POS is special and other vendors don't want to make the investment for such a small number of restaurants.
SONC is quite volatile. Some large swings with nice gains for market timers. I own at $8.34. Have seen $7.84. Target for early Oct is $11.
I am heavily considering doubling on this one. Their stores are always busy. Great niche in the market and very loyal customers. I agree that the food is not as good as it once was, but fast food is rarely gourmet.
Like McDonald's, sales are spread across all day-parts (even non-peak hours). More importantly (and unlinke McD), sales are concentrated in full-price/full-profit menu items (drinks and desserts). Chains that have been surviving because of dollar menus will struggle to convince customers to buy something other than dollar menu items when the economy/discretionary income improves - McD has the advertising budget to persuade customers but BK, Wendy's, etc do not. While Sonic has expanded value offerings, the value satisfies both consumer expectations as well operating profits without just discounting key menu items.
ignore this. I am just trying to figure out the system.
The mini dip i was looking for.
This stock gaped lower on a bad earning report. The stock has found a bottom and look for it to rebound to fill the gap created by the earnings report. Rebounds to around $10.03 within the next few months. Nice short term return.
a good fast food chain keep on growing
$10.00/share, P/E of 11.39, company has grown profits over past 5-10 years, room to expand, my family are big fans. Company highlighted in Jason Jennings' book "Think big, act small"
This stock will increase over the next several months.
The stock is beaten down unnecessarily and the company is well-positioned to not only survive the downturn, but achieve growth during and afterwards. And the tots are awesome.
my daughter works there. she says they are always busy.
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