+ Watch SONC
on My Watchlist
The Company operates and franchises the chain of drive-in restaurants in the United States.
Some people just don't get it. One of the last icons of the drive-through craze is alive and intact. Don't believe me? Just stop in for happy hour and order a burger.
Great trend. Sonic has it together. Knows it's market and delivers on it's customers expectations. Expanding into new areas, with openings as an event. I have gone by on some of these and you have to get in line for quite a while to get in.
I guess SONC is more of a Southern US thing, but their concept simply does not work in colder environments. They expanded to my hometown only to close within 18 months of operation because their food is not as good as other competitors at their price point and it's hard to offer good service when they specialize in drive in eating. One of my friends went to their employee training only to have the managers suggest flooding the parking lot so that servers can ice skate to the cars. He quit after that.
Great food that will expand across America.
Sonic Drive In. PE 30, PB 20 End ASAP.
Unique in the fast food business, and they have plenty of room to grow, as well as commercials that don't pay athletes millions
Sonic has just started to branch into New England and I think that there is great opportunity for growth there
No dividend, inconsistent earnings, small cap, why buy this with so many better companies in the market?
The drinks menu alone.
buyout candidate. Love the strawberry cream slush!
I used to be bullish on this stock until I read an article in SeekingAlpha (http://tinyurl.com/2b8t4u6). Three quarters of the Sonic restaurants are using one vendor to supply their POS systems. My local Sonic confirms this. I asked him why. He said Sonic's POS is special and other vendors don't want to make the investment for such a small number of restaurants.
SONC is quite volatile. Some large swings with nice gains for market timers. I own at $8.34. Have seen $7.84. Target for early Oct is $11.
I am heavily considering doubling on this one. Their stores are always busy. Great niche in the market and very loyal customers. I agree that the food is not as good as it once was, but fast food is rarely gourmet.
Like McDonald's, sales are spread across all day-parts (even non-peak hours). More importantly (and unlinke McD), sales are concentrated in full-price/full-profit menu items (drinks and desserts). Chains that have been surviving because of dollar menus will struggle to convince customers to buy something other than dollar menu items when the economy/discretionary income improves - McD has the advertising budget to persuade customers but BK, Wendy's, etc do not. While Sonic has expanded value offerings, the value satisfies both consumer expectations as well operating profits without just discounting key menu items.
ignore this. I am just trying to figure out the system.
The mini dip i was looking for.
This stock gaped lower on a bad earning report. The stock has found a bottom and look for it to rebound to fill the gap created by the earnings report. Rebounds to around $10.03 within the next few months. Nice short term return.
a good fast food chain keep on growing
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