Sonic Corp (NASDAQ:SONC)

CAPS Rating: 2 out of 5

The Company operates and franchises the chain of drive-in restaurants in the United States.

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Member Avatar cheps (< 20) Submitted: 2/20/2015 8:04:53 PM : Outperform Start Price: $32.72 SONC Score: +2.27

Great trend. Sonic has it together. Knows it's market and delivers on it's customers expectations. Expanding into new areas, with openings as an event. I have gone by on some of these and you have to get in line for quite a while to get in.

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Member Avatar toshimelonhead (44.51) Submitted: 1/29/2015 2:38:56 PM : Underperform Start Price: $30.91 SONC Score: -3.56

I guess SONC is more of a Southern US thing, but their concept simply does not work in colder environments. They expanded to my hometown only to close within 18 months of operation because their food is not as good as other competitors at their price point and it's hard to offer good service when they specialize in drive in eating. One of my friends went to their employee training only to have the managers suggest flooding the parking lot so that servers can ice skate to the cars. He quit after that.

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Member Avatar ChristoKeller (46.11) Submitted: 1/26/2015 6:40:05 PM : Outperform Start Price: $30.47 SONC Score: +6.05

Think subway, then get happy.

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Member Avatar 86Aggie1 (< 20) Submitted: 1/15/2015 8:25:08 AM : Outperform Start Price: $31.63 SONC Score: +0.95

Great food that will expand across America.

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Member Avatar AnsgarJohn (98.69) Submitted: 7/16/2014 4:14:14 PM : Underperform Start Price: $20.84 SONC Score: -54.11

Sonic Drive In. PE 30, PB 20 End ASAP.

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Member Avatar lepera347 (83.39) Submitted: 6/20/2014 2:31:21 PM : Outperform Start Price: $22.29 SONC Score: +42.84

Unique in the fast food business, and they have plenty of room to grow, as well as commercials that don't pay athletes millions

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Member Avatar wheresmoose (68.99) Submitted: 11/8/2013 2:13:02 PM : Outperform Start Price: $18.99 SONC Score: +57.33

Sonic has just started to branch into New England and I think that there is great opportunity for growth there

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Member Avatar SpecEdSquadron (98.09) Submitted: 3/29/2012 3:44:37 PM : Underperform Start Price: $7.70 SONC Score: -285.85

10-1 PE

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Member Avatar Monroe7 (< 20) Submitted: 12/23/2011 7:26:55 PM : Underperform Start Price: $6.69 SONC Score: -335.53

No dividend, inconsistent earnings, small cap, why buy this with so many better companies in the market?

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Member Avatar CEarles (74.58) Submitted: 4/26/2011 1:20:53 PM : Outperform Start Price: $9.69 SONC Score: +190.13

The drinks menu alone.

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Member Avatar julianna8 (< 20) Submitted: 10/19/2010 2:21:03 PM : Outperform Start Price: $9.26 SONC Score: +181.66

outperform!!!

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Member Avatar oohaeagle (23.27) Submitted: 9/13/2010 1:43:54 PM : Outperform Start Price: $7.64 SONC Score: +252.23

buyout candidate. Love the strawberry cream slush!

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Member Avatar johnzacks (< 20) Submitted: 8/11/2010 1:30:07 PM : Underperform Start Price: $8.20 SONC Score: -217.19

I used to be bullish on this stock until I read an article in SeekingAlpha (http://tinyurl.com/2b8t4u6). Three quarters of the Sonic restaurants are using one vendor to supply their POS systems. My local Sonic confirms this. I asked him why. He said Sonic's POS is special and other vendors don't want to make the investment for such a small number of restaurants.

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Member Avatar nogolf (85.64) Submitted: 7/22/2010 1:07:02 PM : Outperform Start Price: $8.63 SONC Score: +196.59

SONC is quite volatile. Some large swings with nice gains for market timers. I own at $8.34. Have seen $7.84. Target for early Oct is $11.

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Member Avatar HomieDontMess (35.77) Submitted: 7/8/2010 7:47:31 PM : Outperform Start Price: $9.83 SONC Score: +146.11

I am heavily considering doubling on this one. Their stores are always busy. Great niche in the market and very loyal customers. I agree that the food is not as good as it once was, but fast food is rarely gourmet.

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Member Avatar venison (< 20) Submitted: 7/6/2010 12:55:19 PM : Outperform Start Price: $7.59 SONC Score: +238.10

Like McDonald's, sales are spread across all day-parts (even non-peak hours). More importantly (and unlinke McD), sales are concentrated in full-price/full-profit menu items (drinks and desserts). Chains that have been surviving because of dollar menus will struggle to convince customers to buy something other than dollar menu items when the economy/discretionary income improves - McD has the advertising budget to persuade customers but BK, Wendy's, etc do not. While Sonic has expanded value offerings, the value satisfies both consumer expectations as well operating profits without just discounting key menu items.

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Member Avatar HAVENFUNTODAY (< 20) Submitted: 5/27/2010 8:51:25 PM : Outperform Start Price: $10.46 SONC Score: +130.23

ignore this. I am just trying to figure out the system.

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Member Avatar Caboverde (28.80) Submitted: 4/30/2010 12:34:07 PM : Outperform Start Price: $11.52 SONC Score: +115.53

The mini dip i was looking for.

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Member Avatar gj5347 (< 20) Submitted: 2/12/2010 1:27:19 PM : Outperform Start Price: $8.25 SONC Score: +210.47

This stock gaped lower on a bad earning report. The stock has found a bottom and look for it to rebound to fill the gap created by the earnings report. Rebounds to around $10.03 within the next few months. Nice short term return.

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Member Avatar COOLSTOCK (71.92) Submitted: 7/30/2009 11:12:19 PM : Outperform Start Price: $10.73 SONC Score: +97.87

a good fast food chain keep on growing

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