Toyota Motor Corp (ADR) (TM)

The whole Japan market is greatly depreciated. Dejavu with March 2009? Although I suspect that the Japan market is going to go down further more, I'm sure it wil be back up with a huge rally.

A lawsuit was filed against Toyota on Thurs Nov 5 for defectives in the accelerator pedal in several different vehicles. A family of four died in august as a result, several other complaints have been popping up since then. 3.8 million Toyota and Lexus vehicles are now being recalled. This could affect their reputation and I think sales will take a hit, but when all the dust settles I think they will recover fine. Who knows how long that will take though. I'm expecting them to underperform for the short term..

HUGE announcment in the wings in delaware - watch live !
the connection?
Fisker Automotive and Quantum Fuel Worldwide (QTWW)

http://www.delawareonline.com/apps/pbcs.dll/article?AID=/999999990345/NEWS/90909062&template=mogulus

Fisker is expected to announce this morning that it has picked the former General Motors Boxwood Road plant near Newport to build a family-oriented plug-in hybrid sedan, a project backed by a $359 million loan from the federal government. GM closed the plant in June.

they don't have enough cars to sell.

you know what that means

It is hard to imagine that cars will be obsolete. The general concept of a mobile system is hard to take away, unless we find a totally different paradigm of mobility. It is not impossible but I would say the odds are low.

Long term pick. Best manufacturing processes, best quality and resale, dominant position in the market will ensure Toyota ends up on top.

2009 World's Most Ethical Companies:
http://ethisphere.com/wme2009/

Toyota at a p/e of 7?!? Now, I can understand pessimism swirling around having to compete with government sponsored American automotive companies, but this company is a proven innovator, deserving a premium much like that of an Apple or Google. This seems like a fine entry point for the long haul.

GREAT AUTO MAKERS

With the struggles the Big 3 have had over the past several years and beyond, Toyota is poised to gain market share on a small scale basis in the very near term, as well as a much larger basis once the economic fears of the current economy subside.

In the 90's the reason North American youths bought a Toyota was because of TRD,GREDDY,BLITZ, and the import scene(custom car scene)
Today the reason North Americans bought a Toyota is the balance of performance and fuel mileage from the manufacturer.
As long as fuel prices stay high Toyota will benefit!!!

While American and possibly European auto-industry is restructuring,Japan's auto-industry is in great shape!(flush with cash and state-of-the-art machinery/tooling housed in regional Toyota factories).

Always good for a ride...

good automakers

This is a stable, slow pick heavy on root fundamental (let's not even discuss market outlook and all that mumbo jumbo - we're talking about corporate culture of people, innovation, and excellence deeply instilled in Toyota like nowhere else) - if people still buy car and will buy car again one day, Toyota will be the brand of choice, mostly anyway.

Toyota has been oversold.

I won't buy a car that isn't a Toyota (or Lexus). While I don't consider buying a car to be an investment, I do consider buying a Toyota an investment in comparison to buying from other car manufacturing companies for two reasons: quality and longevity!

too many layoff, no buyers

Long term position to dominate market once car purchases pickup again.