Under Armour, Inc. (UA)

Watch your back Nike! :)

There has been no other company in let just say recent memory to come along a put such a challenge to "Nikes" name brand. This says a lot about Under Armour. Nike has already made it a company focus & high priority to spearhead Under Armour upon the release of their training shoes.
Now no one can say where UA's stock price is headed, but one thing is for sure; if Nike sees them as a potential long term threat then UA must be doing something right. This is one I choose to use common sense on. Long term UA will fair very well for long investors. My suggestion is not to throw all your eggs in the UA basket right away. At current levels I'd buy in and do dollar cost averaging on dips.

The Street

The Bad News:

UA is a newcomer

UA appeals to a certain client base (Athletes) while Nike appeals to ... everyone who has money to buy their product.

UA does not show any efforts to change their marketing plan, they remain cultish.

The Good News:

People are starting to get sick of Nike

Hollywood LOVES UA. Go watch any sports movie and count how many times you see their logo. Hollywood is our new generation's interest reflected on the big screen.

If UA can change their image a bit to fit the mainstream, and pump out some good shoes... this stock could FLY.

UA has been beaten down recently, this is a great entry point for this stock.

Strong management in a growing niche will help this company continue to post gains over the next several months

the mdf

Good company, but just way too overpriced to live up to the current valuation.

Not optional material anymore. If you are athletic you will own this stuff eventually.

i see under armor everywhere.

Like the shirts, don't like the valuation.

Under Armour Inc, a mid-cap growth company in the consumer non-durables sector, is expected to outperform the market over the next six months with above average risk.

Very High PE, fickle marketplace (I never bet on clothes or department stores), bad timing, negative free cash flow, a huge difference in float (allowing company to capitalize extensively at stockholders expense). Dumb idea in my opinion but I make lots of mistakes. Just probably not this one.

Under Armour has actually managed to design products that are superior in the world of athletics. This seems to me to be the key advantage they have, not the fassion side of their products (which look amazing as well). Sure their P/E looks outrageous, but revenue is up big from the previous year and not really any debt so I'd argue it's justified here. I'm actually going to buy one of their shirts, so this could just be the "wow, that's awesome" talking. Then again, everyone I've talked to that has one swears by them for running.

Athletes and youth set trends, and both of these groups LOVE Under Armour. Mass market penetration is just beginning.

Plus, I'm a trendsetter and I bought my first UA gear last week. :)

True story: Last Saturday was frickin' hot out, and I was chainsawing most of the day in thick brush. I had a date that night. I only had time for a quick shower before hitting the road, so I immediately continued to sweat after the shower. I tossed on my UA shirt, hit the road, and after the 15-minute drive to pick up the lady my upper-body was dry and cool.

Invest in your love life. Purchase UA gear and stocks!

Under Armour has shown signficant growth over the past several years. It appears that UA has been able to gain retail space. The product line continues to expand, which will hopefully allow for continued growth.

This appears to be a stock that has considerable upside over the next few years.

A bit highly priced, however for the long term investor beware of trying to time the market. Long term, this is the next Nike. Buy and Hold!

Great Endorsements, Great Product line, looks like it will keep going higher

P/E way to high, but summer is coming. and those underarmer is gotta profit. New university and professional team contacts coming up!

Under Armor is being used More and More. It's everywhere.Its 52-Wk is very flexible allowing for a large increase in share price and value. It also is a very popular mid-cap company.